Learn how lean marketing principles work with a sales and marketing funnel.

1. Lean marketing with a funnel
See the next slides for information on how lean
marketing works with a marketing funnel.
4. ANALYSIS
3. MEASUREMENT
1. PLANNING
2. EXECUTION

2. AWARENESS
ACTION
CONSIDERATION
NURTURE
ChannelsTacticsCustomer journey
The customer journey through the
marketing funnel is split in awareness,
consideration, action and nurture.
Each stage of the funnel has its own Lean
Marketing Process.

3. AWARENESS
ACTION
CONSIDERATION
NURTURE
Targeted marketing
Retargeting
Purchase/goal completion
Adding information/value
Customer advocacy
ChannelsTacticsCustomer journey
Each stage of the funnel has different
tactics which have their own process cycle.

4. AWARENESS
ACTION
CONSIDERATION
NURTURE
Targeted marketing
Purchase/goal completion
Adding information/value
Customer advocacy
ChannelsTacticsCustomer journey
Each tactic is divided in to different
channelsRetargeting and marketing assets. These also
have their own cycles that are faster.

5. AWARENESS
ACTION
CONSIDERATION
NURTURE
Targeted marketing
Retargeting
Purchase/goal completion
Adding information/value
Customer advocacy
The micro learnings flow from the channel level towards the funnel stage.
The customer journey
is optimized stage by
stage from Awareness
towards Nurture.
ChannelsTacticsCustomer journey