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- 1. Scotchprint® Graphics The Brand that Builds Your Brand An integrated marketing communications program to build a brand
- 4. C:INNTrofiless215314esktopmages for morris presallSt.jungle3.jpg
- 5. “Jungle” Ad
- 6. postcards-2E 13210053US215314 B51ED579: Direct Mail Pieces sent to Channel Partners
- 7. big picture spread-version 2C 13210053US215314 B51ED579: “ ... 3M’s new ‘Brand That Builds Your Brand’ campaign is intended to attract new customers to 3M-authorized manufacturers of Scotchprint graphics .” “ ... Count on seeing 3M taking Scotchprint beyond its current producer and customer base in the next few years. The outdoor market’s going to start covering new territory-and 3M plans to draw that map .” H:etty's Projectscotchprint-presentationif filesign Article-final.gif Trade Media Coverage
- 9. H:tation Dominationtation_domination_panorama.jpg Panorama view of the Powell Street Station after graphics were installed.
- 12. E:ike in KoreaIKE2.jpg Seoul Subway Station Before Graphic Installation
- 13. E:ike in Koreasc01309.jpg Seoul Subway Station after Graphic Installation
- 15. H:-businessxtranet prototype.jpg New Extranet Prototype
- 16. H:rand Trademarkcotchprint Graphics brand markox front.jpg New Brand Mark Used on Packaging
- 17. 2143Page 1.bmp 000031D2WIP/1 - Billable B4780CF1: I identith Standards Brand Identity Guidelines
Editor's Notes
- This is some of the trade media coverage we received about the Scotchprint® Graphics brand extension
- It lead to Station Domination -- with Scotchprint® Graphics taking over the Powell Street Bay Area Rapid Transit (BART) station during the month of August.