With over 15 million profiles on LinkedIn in the UK alone, LinkedIn gives you the opportunity to find and get in front of your prospects, demonstrate your expertise and build relationships – for free! Here are my top tips for getting started!

1. 10 Top Tips To Get You Started
With Your LinkedIn Profile

2. It’s not about you!
It’s about your Ideal Client
Who it is you serve?
What are their challenges,
pains & problems
How you help
 Brand your profile to attract
your ideal clients to you.
Use stories, case studies and
testimonials
 Think in terms of “who you
help” & “how you help”

3. Write in Word First
Use short paragraphs, sub headlines & bullets to
break long pieces of text up
Use symbols () to highlight
information you want to stand out
Then copy and paste it
into your LinkedIn profile

4. What do you want to be found for?
What words will your ideal clients use to find you?
Use your keywords throughout your profile to make it compelling,
relevant & more searchable
Put keywords in: headline; summary, experience; skills & expertise.

5. Include a Professional Profile Image
Your Profile Image Must NOT Be:
Just your logo
A selfie
Looking away from your content
Not of YOU – no pets, partners, kids or nights out
Who would prefer to work with?
A good profile image attracts 14 times more
profile views
OROR

6. Include your
contact details &
‘Call To Action’
Tell your profile
visitors what they
can do next . . .
 Encourage visitors to sign up to your
mailing list in return for your free offer
 Describe who should contact you and
how
 Include a call to action in your summary,
Experience and advice for contacting

7. Change your public profile
URL to your name
i.e.
www.linkedin.com/in/judithparsons
 Use it on your email
signatures & business
cards
 If your name is not
available try using initial
of middle name or
surname/firstname

8. The job of your headline is to GRAB ATTENTION & encourage
potential prospects to click through to your profile
Your Headline = Elevator Pitch

9. Request & give recommendations
Create a list of people . . .
Who you could give a recommendation to?
Who could recommend you?
Try creating 2 -3 questions to help your
client write the recommendation
Build Your Social Proof

10. Include up to 3 website links
Customise LinkedIn’s default website text with a call to action
Be Succinct . . . . You only have 30 characters

11. Get connected:
start with people
you know:
friends, colleagues,
partners, suppliers,
clients, prospects,
anyone you meet
networking
It’s the first
step in
building
relationships
Personalise Your Connection Requests

12. Judy Parsons - find me on LinkedIn at
www.linkedin.com/in/judithparsons
Link Up With LinkedIn book:
http://www.oodlebooks.com/linked-in
Profile Training go to:
www.buildyourperfecttribe.com/resources/linkedintraining