1. Mission & Vision
Through SWOT & Market Research

2. Curriculum
• Mission Statement
• Vision Statement
• SWOT
• Strengths
• Weaknesses
• Opportunities
• Threats
• Market Research

3. Mission Statement
organization’s purpose and reason for existence
URBAN TxT

4. Vision Statement
organization’s long-term
view of its future
& the world
it sees for itself

5. SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

6. Strengths
Characteristics of an
organization that are
natural advantages
over others

7. Weaknesses
Characteristics of an
organization
that are natural
disadvantages
compared to others

8. Opportunities
External elements NOT
controlled by an
organization that
could benefit it

9. Threats
External elements NOT controlled
by an organization that could harm it

10. BASICSMarket Research
Gathering
relevant data on
your audience,
competitors,
industry,
marketplace,
business
climate, etc.