1. Stacy Danczak, Mackenzie Hendrock, Joshua James, Emily Mariea,
Mary Beth McNamee, Alyssa Meis, Kristina Sossa

2. Strategy
● Campaign spanning
school year
● Encouraging education
● Positive motivators
● “On the Right Track”
campaign

3. Key Findings
● Linkage between
graduation rates and health
● Policymakers’ awareness
key to success
● Students’ understanding
of project goal is crucial

4. Publics & Objectives
Students
Policymakers
Influencers

5. Research
Interview with Principal Milton Ruffin
Interview with Secretary Jocelyn
Wilson
Survey taken by 37 students

7. September: On The Right Track Apple Cider Tailgate
November and April: Refreshment Tables at Theatre
Productions
May: “May I have a word...”
@OnTheRightTrack
#OnTheRightTrack
Tactics and Timetable

8. App

9. Event Planning
September $645
October $225
November $188
December - February $70
March $250
April $613
May $400
June $100
Total: $2,496
Enhancement
Social media
contest
$250
Promotional
Items
$280
Senior Day
Celebration
$2,899
Total: $3,429
Budget