1.
PERSONAL BRAND EXPLORATION
Joshua A. Hinds
Project & Portfolio I: Week 1
January 07, 2022

2.
◦ Well I just started my career in marketing and I
must say it’s pretty cool. My name is Joshua
Hinds and I want you to join me in my career
into digital marketing world . Im cool like the
color blue and mellow like the color yellow. Im
driven to push marketing idea , vision and make
dreams come true. Iim excited to meet you
today and look forward to another time.
◦
IDENTITY

3.
PROFESSION
Potential Job Titles:
• Digital Forensics Analysts
• Search Marketing Strategists
• Marketing Manager
BRAND ARCHETYPE - The
Caregiver helps others ever way
that they can. They hold space for
people problems, pains, and needs.
They are kind and generous.
Digital Marketing

4.
Digital Marketing Recruiters
TARGET AUDIENCE
Kendra Gaston
Outreach Plan:
• Prepare a plan to schedule with the recruiter.
• I will contact using LinkedIn.
• Follow up with recruiter 7 business days from the initial
contact.
PROFILE
PICTURE
Recruiter at Vanguard
Alex Parton
Outreach Plan:
• Prepare a plan to schedule with the recruiter.
• I will contact using LinkedIn.
• Follow up with recruiter 7 business days from the initial
contact.
Permanent Placement at
Robert Half
Erika Simmonds Outreach Plan:
• Prepare a plan to schedule with the recruiter.
• I will contact using LinkedIn.
• Follow up with recruiter 7 business days from the initial
contact.
Professional Recruiter at
Insight Global

5.
GOALS
Short Term: (Immediately After Graduation, YEAR)
• Apply for Red Ventures Digital Marketing Program
‣ After graduation 2024, the following year I will
apply for the Red Ventures Digital Marketing
Program 2025 in Charlotte, NC.
Mid Term: (YEAR)
• Work for an established company for marketing.
‣ I would like to work for the following company
called Vanguard or contract temporary. This
can help me build my resume in marketing.
Long Term: (YEAR)
• Build my own brand.
‣ I want to build my own digital marketing
company.

6.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Technical Skill 1 Data Analysis
SOFT
HARD
Novice / /
Technical Skill 1 Web Developing Novice / /
Transferrable Skill 1
communication
/ / Expert
Transferrable Skill 1 human
relations
/ / Expert
Technical Skill 1 - Writing
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1-Data analysis Novice / Adept / Expert
Transferrable Skill 1 -work ethic Novice / Adept / Expert
Transferrable Skill 1- creativity Novice / Adept / Expert

7.
I can help employers do the impossible by
contributing strategic content in their
industries.
PROMISE

8.
CREDENTIALS
Work Experience:
• Anti Money Laundry Analyst
• Fraud Analyst
Education:
• Media Communications Certi
fi
cate
Program, Full Sail University May 2022
• Digital Marketing, B.S., Full Sail University Exp. 2024
Awards:
• N/a

9.
COMPETITION
Maia McNair
Industry Experience:
• Marketing Strategist
Education:
• Business Administration, BS. Pfeiffer University
2004-2007
• Digital Marketing, Certi
fi
cate. Yayle Univ. 2020
Leadership Experience:
• Assistant Vice President , Lowes Commercial
Marketing
• Marketing Director, health & Hygiene
Skills and Pro
fi
ciencies:
• Brand Achitecture
• Multi-media Marketing Campaigns
• Digital Marketing
Joshua Hinds
Overall Online Presence:
• 500+ connections, no custom pro
fi
le image and
professional for the career type ,active on all other
social media platforms, and pro
fi
le detail about work
experience.
• Grade 80of 100
Industry Experience:
• Customer Service
Education:
• Criminal Justice BS. North Carolina Central Univ. 2018
• Digital Marketing Bs. Full Sail University
Leadership Experience:
• Supervisor
Skills and Pro
fi
ciencies:
Overall Online Presence:
• 28+, no picture added to the pro
fi
le, not active on social
media and pro
fi
le is detail with work experience.
• Grade: Poor, 30/100

10.
COMPETITION
Tatiana Camacho
Noteworthy Experience:
• Social Media Coordinator
• Social Media Marketing Specialist
Joshua Hinds
Industry Experience:
• Black News Channel, LLC
Education:
• MS Digital Marketing, Full Sail Univ. 2022-
• Florida A&M Univ. Public Relations, Advertising and
Applied Communication 2018-2020
Skills and Pro
fi
ciencies:
• Logo Design
• Problem Solving
• 4 endorsements
Overall Online Presence:
• 500+ connections, banner image customized with
#opentowork , the headshot is suited for the profession,
the pro
fi
le overall breaks down the experience and offer
other 25 skills.
• 80 of 100
Industry Experience:
• Customer Service
Education:
• Criminal Justice BS. North Carolina Central Univ. 2018
• Digital Marketing Bs. Full Sail University
Leadership Experience:
• Supervisor
Skills and Pro
fi
ciencies:
• N/a
Overall Online Presence:
• 28+, no picture added to the pro
fi
le, not active on social
media and pro
fi
le is detail with work experience.
• Grade: Poor, 30/100

11.
BRAND POSITION
For the employers who want something out of the
ordinary, I provide luxury, explore visions and
generate marketing volume because that is my
duty and my goal.
DIGITAL MARKETING MANAGER

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• Lead Generation World London
‣ May 9-10, 2023 | London
• ANA B2B Marketing Conference
‣ Tuesday, December 5, 2023 at 11:00am, Virtual
• Intelligence Community career fair
‣ Aug. 3, 2023 | Fort Boulvour, VA
Digital Marketing
• Primary Content:The content I would like to promote one
deals with legal,
fi
nancial and growth in marketing. I can
achieve all three through analytics.
• Primary Tools: Facebook, Twitter, Instagram and Tik Tok. I
will use hoot suite for scheduled post everyday , weekly and
monthly.
• Website: Schedule promotional content daily.

13.
PROFESSIONAL DEVELOPMENT
Mentor
• I will seek an mentor that shows example of leadership,
guidance and provide new challenges on my career
journey.
Formal Education
• BS Criminal justice Degree -North Carolina Central
-2018
• Associate Degree -Central Piedmont Community
College 2015
Technical Skills
• Data Analytics Certi
fi
cate, eCornell.com , Dec. 2023
• Creative Writing Certi
fi
cate, Queens Univ. , Aug. 2024
• Web Development Certi
fi
cate, Udemy.com, Feb 2023

14.
Joshua A. Hinds
You know most digital marketers don’t offer a discount Well,
guess what? I don’t ether In fact, Im almost guaranteed you will get your
money worth.
“

15.
REFERENCES
33-3021.06 - intelligence analysts. O*NET OnLine. (n.d.). Retrieved January 29, 2023,
from https://www.onetonline.org/link/summary/33-3021.06
“15-1299.06 - Digital Forensics Analysts.” O*NET OnLine, https://
www.onetonline.org/link/summary/15-1299.06.
13-1161.01 - Search Marketing Strategists. (n.d.-b). https://
www.onetonline.org/link/summary/13-1161.01
Lead Generation World. (2023, January 27). Lead Generation
World Conference - London April 3-5, 2022. https://
leadgenerationworld.com/london/
International Conference on Digital Forensics and Justice
System (ICDFJS). (n.d.). https://waset.org/digital-
forensics-and-justice-system-conference
Intelligence Community (IC) Career Fair. (n.d.). Eventbrite.
https://www.eventbrite.com/cc/intelligence-community-
ic-career-fair-1186409
https://www.linkedin.com/in/tatiana-camacho-a816b1128
https://www.linkedin.com/pub/dir?
fi
rstName=maia&lastName=McNair&trk=public_pro
fi
le_not-
found-log-in_people-search-bar_search-submit
https://www.linkedin.com/in/kendra-gaston-b32a57104
https://www.linkedin.com/in/alexparton
https://kayeputnam.com/wp-content/uploads/2018/01/
Caregiver-Inspiration-Kit-2018.pdf?vgo_ee=bKfFk9LDiEpc/
As6hMJ4CxwUnRnlmwiuCIJkd9A7F3A=
2023 ANA B2B Marketing Conference | A Virtual Experience.
(n.d.). Industry Conferences | Events & Webinars | ANA.
https://www.ana.net/conference/show/id/B2B-DEC23V
https://www.queens.edu/academics/majors-minors-programs/
creative-writing-certi
fi
cate.html
https://www.udemy.com/course/the-web-developer-bootcamp/