How App Virality Works: The Psychology Behind Viral Apps

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J

A brief brainstorming presentation over what does it take to make a viral app. Talked about main ingredients that lead to app virality loop. 1. Create Value- How and Why ? 2. Share - Is the app Worth sharing ? 3. Reward - How and Why ? 4. Psychology in play.

PSYCHOLOGY OF APP VIRALITY

Virality Loop
See
Use
Desire to
Share
Share Install

CREATE
VALUE

WORTH SHARING ?
App
Drive
Value
Evoke
Emotions
Engaging
Content

REWARD
Free
Upgrade
Additional
Features
In-App
Currency
Money Not necessary always…

PSYCHOLOGY IN PLAY ?
Fits my use
Efficient
Feels Good
I Should Invite my friends would be more fun and helpful

THANK YOU

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How App Virality Works: The Psychology Behind Viral Apps

1. PSYCHOLOGY OF APP VIRALITY

2. Virality Loop See Use Desire to Share Share Install

3. CREATE VALUE

4. WORTH SHARING ? App Drive Value Evoke Emotions Engaging Content

5. REWARD Free Upgrade Additional Features In-App Currency Money Not necessary always…

6. PSYCHOLOGY IN PLAY ? Fits my use Efficient Feels Good I Should Invite my friends would be more fun and helpful

7.