How to use quizzes to generate leads and win new customers

•

2 likes•866 views

Make a viral quiz and use it to generate leads. Qzzr is a simple quiz tool that allows marketers and publishers to create beautiful quizzes and embed them in their site or blog.

Marketing Spiritual Technology

The Quizzing
Phenomenon
Presented by:
Josh Little

My goals
1. Expose you to a new content type
2. Show how people are using it
3. Demonstrate how you can to
leverage it today

There is a renaissance
happening
Hieroglyphics Paper Billboards
Mail
Email
Blogs
TV
Digital images
Video
Surveys/polls
Infographics
Lists
Quiz

And it’s something we hated
while we were in school

“Stop telling me interesting and
useful things about myself”
!
- Said no one, ever.

The road is being paved by mega-
publishers
#1 article on NY Times in 2013 was a quiz
8 of the top 10 most shared articles
in last 8 months are quizzes
Just launched their own quiz tool
Building their own quiz tool

You don’t need a big channel
• 0 likes, 6 comments
• Taken 70,000 times
• 752x Social Lift!!!!

Three jobs marketers hire a
quiz to do
1. Drive traﬃc
2. Capture leads
3. Present oﬀers

What we’re most excited
about
Turning this Into this

Capturing
leads
You have a
captive audience

qzzr.co
Josh Little
josh@qzzr.co
@joshlittle

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1. The Quizzing Phenomenon Presented by: Josh Little

2. My goals 1. Expose you to a new content type 2. Show how people are using it 3. Demonstrate how you can to leverage it today

3. Proceed with caution

4. There is a renaissance happening Hieroglyphics Paper Billboards Mail Email Blogs TV Digital images Video Surveys/polls Infographics Lists Quiz

6. And it’s something we hated while we were in school

8. “Stop telling me interesting and useful things about myself” ! - Said no one, ever.

9. The road is being paved by mega- publishers #1 article on NY Times in 2013 was a quiz 8 of the top 10 most shared articles in last 8 months are quizzes Just launched their own quiz tool Building their own quiz tool

10. What about the rest of us?

11.

12. KSL.com

13. Salem Web Network

14. Fit Marketing Lime Ricki

15. You don’t need a big channel • 0 likes, 6 comments • Taken 70,000 times • 752x Social Lift!!!!

16. Three jobs marketers hire a quiz to do 1. Drive traﬃc 2. Capture leads 3. Present oﬀers

17. What we’re most excited about Turning this Into this

18. Capturing leads You have a captive audience

19. How to capture leads

20. Case studies Kissmetrics quiz

21. Case studies Kettlebell Fever