Retail is changing and the leading brands are using new innovative methods to plan, design and sell through. This presentation shows real examples of brands that have adopted the best visualization and interactive tools to plan, visually merchandise and design their retail environments and are seeing the rewards in loyal shoppers and increased sales.
1. T H E F U T U R E O F R E TA I L D E S I G N
& P R O D U C T P R E S E N TAT I O N
P R E S E N T S :
2. – S A U L B A S S
“DESIGN is thinking made VISUAL”
3. R E TA I L D E S I G N & P R E S E N TAT I O N T O D AY I S D I F F I C U LT !
• Fast Paced
• Complex
• Do MORE with LESS
• Many stakeholders reviewing the designs, including
executives
• Needs to be fresh and innovative
• Needs to increase presence in wholesale accounts
• Needs to connect with distracted shoppers
• Needs to drive purchase
• Needs to be a complete branded experience
• Needs to support for multiple categories
• Needs to to be omni channel
• Needs to scale from small to big, globally
• Needs to be on budget
• Needs to be on schedule
4. H O W D O Y O U S U C C E E D ?
By communicating your vision, your idea and concepts in the
most effective way…
6. We know that visuals are strong. In fact, the human brain processes visuals
60,000x faster than text.
Nearly 75% of neurons in our brain that process sensory information are
dedicated to vision.
BE VISUAL
Visual Imaginations
7. B E V I S U A L = B E S U C C E S S F U L
The problem today, is that many designers and visual merchandisers
don’t have the right tools to show their vision and concepts clearly.
8. “3D visualization will provide significant savings over the
traditional methods of testing new layouts and
merchandising ideas. It also creates innovation
opportunities for both retailers and manufacturers by
offering economical alternatives to creating physical
virtual store labs.”
Gartner, Inc., Hype Cycle for Retail Technologies, 2015, John Davison, Miriam Burt, Robert Hetu, Kelsie Marian, July 17, 2015.
Gartner Agrees…
9. The problem is, many of today’s visual design tools just don’t look great
and they are visually weak.
And using them for design and VM decisions is not a good idea
10. Design and see photorealistic scenes/renders
With the right tools, Retail Designers Can
This is not a photo.
3D visual by
11. Show apparel in high detail, draped correctly
With the right tools, Retail Designers Can
This is not a photo.
3D visual by
12. Do lighting studies to make the best lighting decisions
With the right tools, Retail Designers Can
This is not a photo.
3D visual by
13. Create stores with multiple design options to present to executive management
With the right tools, Retail Designers Can
This is not a photo.
3D visual by
14. See everything perfectly, before construction begins
With the right tools, Retail Designers Can
This is not a photo.
3D visual by
15. Go faster, make better decisions and eliminate confusion and ambiguity
With the right tools, Retail Designers Can
This is not a photo.
3D visual by
16. Drastically reduce the need to create retail labs and mock stores
With the right tools, Retail Designers Can
This is not a photo.
3D visual by
17. Design and merchandise their own shops, in photorealistic 3D, using drag and drop apps
With the right tools, Retail Designers Can
18. Merchandise shops in 3D with photorealistic quality from their tablet or laptop
With the right tools, Retail Designers Can
19. The Future of Retail Design
• Is Visual
• Is in 3D
• Is photorealistic
• Has easy to use tools and solutions that let you build
and merchandise your space on your laptop or
tablet.
20. The Future of Retail Design is already happening at PixelPool
VIRTUAL SAMPLES
& 3D APPAREL
Speed up the design
process and save time
and cost by cutting
down drastically on the
number of physical
samples. Build a virtual
database of your
collection and share
without limits.
3D VISUALIZATION
In the design process,
communication is key:
with designers and
clients often in different
locations, you need
tools to get your ideas
across. Show your
design in its most vivid
and realistic form!
VR CONTENT
PixelPool creates the
most realistic virtual
environments that will
take your client into a
fully immersive 3D
experience, to be used
with Samsung Gear VR,
Oculus or HTC vive.
MERCHANDISING
TOOL
With the Interactive
Merchandising Tool
(IMT), presenting your
new collection and sales
data to your accounts for
sell-in has never been so
visual and functional
21. To best way to see and experience the future of retail design is to connect and say
hello.
Email me:
Josh Hansen
josh@pixel-pool. com
Managing Director, NA
Discover the future of retail design
22. PixelPool is digitizing the retail apparel industry
We’re using the latest technologies to help the top brands to go
beyond the limits of today’s antiquated tools and methods to
design and plan their spaces faster and easier than ever.
We help creatives, designers and retailers by making their
ideas, concepts, dreams and projects come to life visually.
We accelerate your fashion brand at retail.