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Final major project
- 1. Final Major Project Unit 4 Planning and Production Name: Josh McLean
- 2. Production Title: Classified LDN brand release and poster Submission of Production: 24th June Length of production: N/A Crew names: Will Jarvis Adam Regan Fire Label Merchandisng Actors names: N/A Production roles for crew Name Role Will Jarvis Fire Label Merchandising Adam Regan Graphic Designer T-shirt distributor Hair, Make-Up, Photographer & Model
- 3. Deadlines Crew responsibility Deadline for completion Will Jarvis Logo design Fire Label, T-shirt delivery Adam Regan 15th May 20th June 22nd June Agreed content Will Jarvis โ Single logo design for the brand Fire Label โ 50 x white crew neck t-shirts with embroided pattern on the left side Adam Regan โ 1 hour session, with original copys of the photos on memory stick
- 4. Final Proposal / detailed outline of production The idea for my production is to have a brand launch for the company that I have created โClassified LDNโ. I intend on getting stock of the first batch of t-shirts and then creating an advert for a magazine of a model wearing the t-shirt to co inside with the release of the product. The 50 items will cost ยฃ229.80 then selling each t-shirt for ยฃ20 each will mean I get ยฃ1000 which results in a ยฃ771.20 profit on the first order if the demand is big the next order would be on a bigger scale increasing profit margins. The next stage would be expanding the brands clothing line by adding different t-shirt designs, hoodies and hats. I have had to deal with 3 different clients; I have managed the product by dealing with different clients who will be doing different jobs for the release of the product. I have been liaising with the merchandising company by sending them the logo designs, receiving the costs for this and organising the order of the product. Another client was the graphic designer who was the initial person who I needed to use as I could not move further without the brand name, I told him how I wanted to portray the product which was to have the classified section looking smart and then LDN to have an urban feel to it which is best matched by graffiti other than that I gave him freedom with what to do with the design and keep coming back to me with different designs, This costing ยฃ300 The photographer is needed for more than just one reason as in the initial email that he sent he said that he could sort out a model and someone to do hair and make up for the shoot as well all this was organised for after the merchandise was received
- 5. Team meetings, meetings with actors and crew Date Location Attendees outcome 29th May 4th June 6th 7th June 8th June 20th June 22nd June Model, Photographer, Hair & Makeup Logo Recieved Initial contact with t- shirt distributor Quote recieved Proposal T-shirts Ordered Order received Photo shoot Equipment required Equipment Date needed Adobe CS6 Rymans Iron on transfer paper 22nd June โ 26th June 21st June Locations used Locations Date To film London 23rd June Photo shoot
- 6. Contingency / back up plans After the product is received i have a couple of days where I have time to do the photo shoot so if the photographer cannot do one day there are other days it can be done. Everything else is under control in the production stage. The order did not come in time for the photoshoot so an intial copy of how the t-shirt was going to look was made, it still had the same design it was just not embroidered which was how it was going to come in the order, it was an iron on transfer instead. Production management (Detail how you managed each stage) Managing the pre-production roles The pre production roles where tasks which could all be taken out by myself which got rid of the difficulty of relying on other people besides getting the logo designed which did not restrict me from coming to the conclusion of the type of t-shirt and colour I wanted to use. Looking into the market was one of the main jobs I took on making sure I understood the price bracket I wanted to put my product in compared to other brands I wanted to be on the same level as others using the demographics they go for to use for my own. Managing the production phase Production consists of making sure that the things I need are ready for deadlines so I can get the magazine insert made in time to be entered in the magazine. If everything was planned correctly which I feel it was things would come in time leaving me a day or two to prepare for the next stage. For example to t-shirts arrive then two days after the photo shoot would be then followed by the editing, then to be ready by the end of the week. The thing which I had to rely on the most was making sure that the distribution company were going to deliver the t-shirts but the conversations I had been having with the company were frequent and were waiting on the payment of the order before they started the process, this could not be done until after the proposal and if I had received money for my project.
- 7. Post production phase The photographer was organised for the 23rd June to be at the location for 10am along with the model and I would meet them there to give the product to the model and to direct the photographer with what I wanted them to do and looking a the images as the shoot carried on. After receiving the images I chose the best one and began to edit it on PhotoShop and Pixelmator so it would be ready for the publication. The poster was made so that it was of A4 size as that is the size of paper FHM use in their magazine. The main priority of this stage was making sure that everyone was at the photo shoot location at the right time. Detail how you solved problems Originally I planned on using a certain brand of clothing to print the t-shirts on but it proved a difficulty because I would have had to order the t-shirts then using a separate source get them screen printed which wouldnโt of been cost efficient so I found a company who deal with the distribution of bulk t-shirts and getting the design on the t-shirts which then again resulted in a better quality product as I could have it embroidered instead of screen printed. Another issue I had was with fonts, a font that I had initially found to use I couldnโt as the person who created the font said that it could not be used for commercial use. To solve this I found a font that did not have this restriction on it. The merchandising company emailed and said that the order would not make in time for the photoshoot which I had spoken to them about the items needing to be here for so to keep the photo shoot still on I made a draft copy of the t-shirt using iron on transfer paper to make a t-shirt for the model to wear. Prioritising (How and what did you prioritise during your producing) Things could only be done in a certain order which meant I had to organise one thing before I could sort the next, Initially I had to get the logo designs from the graphic designer before I could start designing the t-shirt and finalising it. Once I had finalised what I would like the t- shirt would be like that allowed me to be able to send the designs to a t-shirt distribution company, at the same time I could start conversations with the photographer. Speaking to the photographer prior to even making the order was a good idea because then we could negotiate process and make it clear that the job was there. Once the order had been made I had a rough estimate on how long it would take for the t-shirts to arrive then allowing me to arrange a date to do the photo shoot. Once this was done I could then I did not have to rely
- 8. on anyone else but myself because I was controlling the manipulation of the images. Modifications (Why did you modify your work and what was changed during post- production) The reason I had to change the post production stage was because the distribution company could not provide the product on time and I still needed to do the photos hoot in time for the magazine to release it in their next issue so even though the product does not have the logo embroidered it is ironed on it still looks good and is not noticeable from the image. Attach any pre-production a material you may need
- 10. Question 1st response 2nd response 3rd response 5th response Which design do you think is best? Why? Design 5, because I believe the โclassified โ font and the โLDNโ font compliment eachother. This is why I believe the dripping font works best on the โLDNโ too. Number six is in my opinion the best design , it looks like it was done with a graffiti drip maker and has a โgrimierโ look to it. Number 3 , as they both blend it well with eachother yet are comlty different , they are also eady to read and bold so stand out Number 2 because I like the graffiti effect on the โLDNโ but also I like the classical old English font for โClassifiedโ Design 2 Its simple and classic and less โin your faceโ What colour t- shirt do you think the print should put on I believe the white shirt is best White Tโs sell well , or a grainy light grey colour I think white would be best as it is a neutral colour and would be able to go with any skin tone / stle etc. I would wear a white t shirt because I prefer them but also I think the logo looks better in black. Black, white and grey. Polo shirts over t-shirts Do you like the design? Why? I like the design because the fonts match what the word says. Classified is in a smart calligraphy font and then LDN in a street graffiti font and they fit together great. I like the design because its got an urban , graffiti style to it I like the design due it being simple and would be easy to wear yet I do think it is a bit plain and has been done to many times before I like the design because each word has its own theme through the font. The design also isnโt too much for it to be a small print on the chest. I like the London link. I think LDN should be below Classified as it seems too long to go on a t-shirt. A more โboxโ look would be better in my opinion What would you change about it? I think a logo above the brand name will improve the tshirt I wouldnโt change anything I think you should be different to all these clothing compants and maybe put a small design on the lining or something . Either add a symbol to the brand that you could print on the back or underneath the text but in a different colour. Or border the text with a circle outline or a square. See above What you add? I would add a logo above the brand name I would add a logo but only to the label on the inside because I like the simple clean look I would add a design or something to make it look different to any other t shirt clothning brand out there Read above Maybe add a small logo to the back of the t-shirt near the top What style of clothing would you put it on? Iโd like this design on a tshirt and hoodie. I think Tโs , Sweatshirt and hoodies would probably be T SHIRTS AND SWEATSHIRTS Tshirts and vest tops Tshirts, jumpers cap
- 12. After receiving all the feedback about my idea it has more given me ideas about what to make when the company expands with more ideas on what clothing items to release if the first selling of the product goes well, which includes hoodies sweatshirts and beanies. The Most popular logo was almost my favorite of the ones that I designed that was number two that has the dripping graffiti text. The feedback has been very positive and has given me more confidence in how the product is going to turn out. I agree with the people I interviewed and they believe I should add a logo as well as the text to print on the t-shirt that would make the brand more distinctive. Originally I was going to make the price of the t-shirts ยฃ20 but due to the feedback and the socio economic status group I have placed my brand in I think it would make my product more desirable at the price of ยฃ15 because I would still be making a profit but looks a lot cheaper and isnโt too cheap
- 13. After being told which brand font design they liked the best, I re designed the brand name and got feedback on those as well to come to the final conclusion what the design will look like on the t-shirt minus the logo which is still to be designed, The most popular was the top and the bottom design I like the top one because it looks like the different fonts compliment each other but the bottom one was continuity because the word blends into the other. Jake - I prefer the 4th design because I find the positioning of the โLDNโ far more interesting than any other design and if its going to be printed on the pocket you want the logo small and not too long. So this design is perfect because it iss boxed in yet it has angle to it. Elliot โ Out of the four designs the fourth is my favorite. I love the way the LDN looks as if it is falling creating more a broken London feel just as the spray paint font does. The fonts make it eye catching and create attention to the logo.
- 14. Thea โ The juxtaposition of cursive script font and dripping-paint graffiti style is effective and suggests the brand is both elegant and urban. The fourth design has linked the two fonts through the downward stroke of the โfโ, though the LDN could be moved down further to give each word more breathing space. After receiving this feedback from the a different variety of people I came to the conclusion that the fourth design is the design style that I am going to use but still some changes need to be made so it can be finalized.
- 19. Shipping Method Payment Due on OrderQuote Date Currency PO Code Payment Term24/05/2013 GBP Standard Delivery ChargeDue Date 24/05/2013 Classified LDN United Kingdom 07971678296 joshgmclean95@gmail.com Classified LDN United Kingdom 07971678296Josh McLean SHI P TOCUSTOMER County House St Marys Street Worcester Worcestershire WR1 1HB United Kingdom T 01905 745267 F 01905 729884 Tax ID 975503792 Co. Reg. 6979227 Quote Fire Label Merchandising Ltd QU-012502 I tem Name Qty VATUnit PriceI tem Description Sub Tot al 61036 WHI 50.00 15.20Fruit Of the Loom Value Weight T-Shirt. Colour: White / Size: Any mix 76.001.52 EMB 6K 50-99 50.00 16.206000 Stitch Embroidery - Design: Classified LDN Position: Left breast Size: 100mm wide Thread: To suit 81.001.62 EMB SUC 6K 1.00 4.80Embroidery Set Up Charge 6000 Stitch 24.0024.00 DEL 1 Box 1.00 2.10Delivery to One Central UK Address 10.5010.50 TAS PROOF 1.00 .003-5 Working Days for receipt of proof. .00.00 TAS 7-10 DAY 1.00 .007-10 Working Day Turnaround Service from approval of artwork proof. Please note that the actual amount supplied is subject to a +/- 5% tolerance of the quantity ordered. If exact quantities are required please advise your Account Manager. .00.00 Sub Total Freight VAT Other Due Total Payments Balance 191.50 .00 .00 38.30 229.80 .00 229.80 Credits .00 Payments: Payment is due with order by credit or debit card over the telephone, cheque or bank transfer. Work commences when funds are cleared. Lead Time: Turnaround is usually 7-10 working days from payment & approval of artwork. Faster delivery can often be acheived - please ask for details of our express service. BANK: HSBC PLC - BRANCH: Broad St, Worcester. ACC NAME: Fire Label Merchandising Ltd - ACC NO: 32621029 - SORT CODE: 40-47-17 Cheques payable to: Fire Label Merchandising Ltd 24 May 2013Date Printed : Page 1 of 1 All goods remain the property of Fire Label Merchandising Ltd until paid for in full. Our standard terms and conditions of sale apply. Full terms and conditions can be found at www.firelabel.co.uk/screen-printing-terms-and-conditions.html How the first draft T-shirt was made
- 20. As the company I was making an order from could not deliver a sample in time for the photo shoot I decided to print one myself. Initially I had planned just print this image off in photoshop as a draft first and then on to the print paper after. But when I did so the images came out pixelated because I had originally made the logo on a smaller canvas size so it could not be blown up that much. So had to remake the logo again but I chose to do it in InDesign this time as I had remembered being told that was the better software to print in.
- 21. After re making the logo I realized that it was not written mirrored which is how I would need to print on to the t-shirt as the image I created first shows. I found out that by changing that percentage to minus 100% it revereses the image making it look mirrored it was also possible by selecting the text and with the size locators dragging it across passed the image into minus but this meant you could not achieve the exact same size as you had it before which made the first way more reliable.
- 22. After I had done this and decided on the size that I wanted, along with this process I was constantly printing onto paper trying to work out the sizes that I wanted on the t-shirt.
- 23. The logo was printed out and to test that the paper worked well and work out how to do it I used a old t-shirt to iron on a couple prints before I did it on a brand new t-shirt which I am glad I did because it mean the final product came out better.
- 24. After going through the test process I was ready to do it on the final piece. The product doesnโt look like it will when the bulk order is made as they will be embroidered on to the t-shirt but this gives the consumers a idea of how the product is going to look and myself as the brand owner.
- 25. The Process of creating the poster
- 26. The start product is the image which was taken off the camera and put on to the computer. The photo was taken in the middle of the day so the light was bright which can be slightly noticed here. The problem with on location photo shoots you can never rely on the weather and what the lighting is going to be like.
- 27. I felt that the image looked like it was missing some texture so I put the image into the program Pixelmator and sharpened the edges of the photo which gives it a little more depth.
- 28. The next stage was to change the program I was editing in because photoshop is a lot easier to manipulate images the way I want to than Pixelmator which is mainly for editing images. I created a A4 portrait page and placed the image in, unintentionally wasnโt big enough to fit the whole page but left a interesting border round the edge which I felt I could use.
- 29. I had to single out the image of the model to then edit the background colour I created a new document. to do so I used the quick selection tool to do so and then for the left arm that would not allow me to select it I used the magnetic lasso tool to do so. After doing this I merged the layers together so it could be freely moved on back to the intial image when I needed to. Whilst the models image was singled out it gave me a opportunity to edit his image, I used the burn tool so adjust certain parts of his hair so it looked more consistant, then filled in gaps in his beard so it looked better trimmed. Even though the image had been sharpened before had I used the sharpen brush to use on his hair.
- 30. Knowing I had created a separate document with the models image singled out I could now darken the background because I wanted to add a grungier feel to the image and as you can see when I did so it did not give the model a good look I adjusted the curves of the image and then the vibrance to achieve the look I have.
- 31. I copied the new layer than I had created for the models image and pasted it into the original image and made sure it was in the foreground of the image so the background would not overpower it. The difference can be noticed it makes the models presence more noticed to the darker background.
- 32. This is where I used the border to my own advantage and remembered how some posters are pasted on to walls, lampposts and other locations and thought it would look interesting to have it in the poster. It is hard to re create an image by drawing it on the computer so the way in which I created the realist effect was cut out different sections of plumbing tape and scanned it. After doing so I opened the file in PhotoShop and quick selected a different image of the tape each time and put them in the corners.
- 33. All the manipulations of the image had been done now so it was just the text which needed to be added to make it look more like an advertisement, the first part which I needed to make clear was the brand name, even though it is on the t-shirt it is not big enough to simply be taken off of that so added a big version of the logo but to make it more distinct I added another image of the logo but in white and put it behind the black on which make a white shadow behind it and easier to see on the wall.
- 34. The final sections that I added was a little slogan for the brand, which is relevant to the meaning of the brand and target audience. Classified is means smart and exclusive so using that it makes the brand look appealable to a higher class that just teenagers because everyone spends time just going about there day to day and needs fashionable brands to do which I feel mine fits into that demographic. Once again I used the same fonts as I had for the brand logo to keep the consistency though out. As can be seen I used the technique of writing the same word again in the opposite colour so bring out the colour or create a shadow of the other. I did not want to cram the poster with text about the brand but I included the main things that a consumer would want which is an example of the clothing, where to get it which is done by the website link at the bottom, what date it is released considering it is a new brand & the brand name. I just added a slogan because I feel like that makes it clearer what the target audience is.
- 35. Work log 30th April Started to brainstorm ideas, making the decision as to which one was best, I already knew which one was going to be chosen as I was filling it out, as the second one included both ideas so would turn out more professional 1st May Completed the analysis of the two ideas and the selection and justification. 2nd May Gathered together images for the mood board but whilst doing so made me understand the project a bit more and realize the direction which I wanted it to head in. Deciding the brand name and realizing the way I would of liked it to look then creating a few ideas to make the decision from. I also realized the way in which some of my favourite brands advertise their products which has made me think about what to use in mine. 3rd May Today I created the mock up designs for the t-shirts on a black and white template with the chosen logo on it. Then wrote a questionnaire and received feedback from it. 7th May Started to write up the audience research for my project 8th May Finished the audience research for the product, after reading through the feedback from the survey about the way the logo is designed I re designed the way the text looks and have received some feedback for it and waiting on some more. 9th May Received the final feedback from the different designs I made and came to the conclusion of what style of design I am going to use and created the design for that, taking on the feedback and making slight alterations. Identified materials that will be needed for my product, Worked out production management requirements and finalized my appropriate target base for audience making sure it was clear what age group I am going to be aiming at 10th May I spoke to a few more people who said that the design would look better if I altered the way it looked instead of the standard word being next to the other word so did 4 potential designs, Started to research into other campaigns and see how they went about promoting their product, Research in to production techniques that need to be used, Looking at potential codes and constraints
- 36. including the problems which I have already had. 13th May I received feedback from the 4 designs and came to the conclusion of which one I would be using for a brand logo. I added the new logo to the t-shirt mockup pdfโs 14th May I worked on the design lay out of my presentation, downloading fonts and choosing a style to match the genre to keep the presentation 15th May Continued with the Layout, emailed fire label merchandising with my product designs requesting a quote. 17th May Started to focus on content for the presentation, researching further into market competitors and looking at their campaigns 2oth May Started to add information from LO1 into the presentation showing the process I took in deciding on the type of product, found website for free lance photographers sent out request, receieved response from clothing distributor saying my request is being processed 21st May Working out how I am going to present, starting to write up a script for the presentation, started to recieve responses 22nd May Including target audience research into the presentation showing examples of their campaign 23rd May Included a video from the brands campaign that year to co inside with it. Decided photographer emailed with offer to sort out model hair and make up aswell, on call for whenever I need him 24th May Continued to work on the script for the presentation 25th May Came up with idea of having people in my presentation wearing my target audiences clothing to make an comparison, received quote of price for tshirts.
- 37. 27th May Explained how I am going to better the other companys, why my product is different. 29th May Identified costs for the whole project looking at the things that I will be needing 30th May Continued working out the budgets 3rd June Pieced together my production schedule working out when would be best to order the product depending on whether money is received 5th June Finalising design of presentation and finishing off script 6th June Finalising presentation 7th June Proposal 8th June T-shirt order made 14th Liaised with the photographer sorting out a rough date of when the photo shoot can be arranged. 19th June Email from company saying the order will take longer than expected so will not be here in time for photo shoo 21th June Initial T-shirt was made via a iron on print so that the photo shoot could still go ahead. 23nd June Photo shoot, Photos edited and poster for magazine made 24rd June Ready for publication