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MMT-Batch 36
Marketing Management
“Blue Ocean Strategy vs. Red Ocean Strategy”
Research & Report
Group Members:
Joseph Winthrop B. Godoy Karlo B. Endozo
Guillor John V. Escobin I Jose Mari C. Si

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Blue Ocean Strategy vs. Red Ocean
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TRADITIONAL STRATEGY
∗The “known” strategy
∗Market Competing Strategy
∗Competition is within existing market
space
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NON-TRADITIONAL STRATEGY
∗The “unknown” strategy
∗Market Creating Strategy
∗Creative strategic moves
∗New “created” Market and New Demand
∗Competition is Irrelevant
∗Focus is on non-customers
Blue Ocean Strategy vs. Red Ocean
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Ways to Write a Blue Ocean Blog
Ideally, we all want to create blue ocean blogs that make the competition
irrelevant. In the ever-competitive online space, we tend to stumble upon
the same articles over and over again. Our goal is to offer a perspective
that’s new to our audience. Here’s how you can make your blog stand out.
1.Never Use Red Ocean Strategies
2.Know Where to Find the Blue Oceans
3.Test the Elements of Your Blue Ocean Strategy

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1.IT’S GROUNDED IN DATA
 BOS is based on a DECADE-LONG study of more than 150
strategic moves spanning more than 30 industries over
100 years
1.IT PURSUES DIFFERENTIATION AND LOW COST
 BOS is based on the simultaneous pursuit of
differentiation AND low cost. It is an AND-AND, not an
EITHER-OR strategy.
8 Key Points of Blue Ocean Strategy

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3. IT CREATES UNCONTESTED MARKET SPACE
 BOS doesn’t aim to out-perform the competition, it aims
to make the COMPETITION IRRELEVANT by constructing
industry boundaries
3. IT EMPOWERS YOU THROUGH TOOLS AND
FRAMEWORKS
 BOS offers SYSTEMATIC TOOLS and FRAMEWORKS to
break away from the competition and CREATE new
market space
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5. IT PROVIDES A STEP-BY-STEP PROCESS
 BOS is from assessing the current state of play in an
industry to exploring the six paths to NEW MARKET
SPACE, to understanding how to convert non-customers
into customers. BOS provides a FOUR-STEP process to
create your to-be strategy
5. IT MAXIMIZES OPPORTUNITY WHILE MINIMIZING
RISK
 BOS allows you to TEST THE COMMERCIAL VIABILITY of
your ideas and shows you how to refine your ideas to
MAXIMIZE your upside while MINIMIZING downside risk
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7. IT BUILDS EXECUTION INTO STRATEGY
 The process and tools are inclusive in BOS, it’s easy to
understand and VISUAL – which makes the process non-
intimidating and an effective path to BUILDING
EXECUTION INTO STRATEGY
7. IT SHOWS YOU HOW TO CREATE A WIN-WIN
OUTCOME
 As an integrated approach, BOS shows how to align the
three strategy proposition –VALUE, PROFIT and PEOPLE
– to create a WIN-WIN outcome
8 Key Points of Blue Ocean Strategy