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- C L O U D S M E D I A P R O F I L E -

M E S S A G E F R O M T H E C E O
On behalf of the nearly 300 employees across Clouds Media Group, East
Africa’s leading media organization, I want to thank you for taking the time
to learn more about our organization. I think that you will find that we are
a group of companies comprised of top notch professionals well-versed in
our trade and all focused on one vision; to provide our clients with
exceptional service in the delivery of world class content and
entertainment across all of our platforms. In this fast paced media
landscape you need a partner that is robust enough to deliver your
message effectively and economically while paying acute attention to detail
while allowing you to gain a competitive edge. I think that you will find that
this is very much a way of life at Clouds Media Group.
Asante Sana (Thank You)
Joseph Kusaga
CEO - Clouds Media Group

W H O I S C L O U D S ?
CLOUDS is a multi-national, multimedia company that is one of East &
Central Africa’s most respected media houses and it has been
recognized as one of the regions premier Superbrands. Last year it
was named the No.2 company in Tanzania has won ‘Best Taxpayer’
multiple times.
Now celebrating its 15th year of entertaining Africa, CLOUDS is a
media powerhouse whose repertoire spans TV, Radio, Print, Digital,
Event Management, Public Relations and Corporate communications
platforms.
Our portfolio includes: 3 Radio Stations, 9 TV Stations, a 50-Channel
Cable/DTT TV Network, East & Central Africa’s Largest OTT Platform
and East & Central Africa’s largest Event Marketing Firm.
Today, CLOUDS is a household name in East & Central Africa and in
2014, expanded the company footprint into the Middle East with a
historic partnership with the Media Zone Authority of Abu Dhabi. We
have also opened offices in Jamaica to better serve our Caribbean
clients.

The Clouds Media Group story is one that is defined by
imagination, perspiration, and innovation and that
perfect mix has made Clouds Media Group the most
dynamic media organization in Tanzania and one of
the leading media houses in all of East and Central
Africa.
Clouds which stands for (Cool Loveable Outstanding
Unique Dynamic Sound) started 15 years ago with one
radio station studio the size of a small closet and over
time we have grown into one of East Africa’s most
loved brands. From that very same tiny studio, we
have blossomed into a dynamic organization that
spans all broadcast mediums, events, marketing,
digital, as well as social responsibility platforms.
No organization can reach any sustained level of
success without great people. At Clouds Media Group,
we are proud to say that some of the finest media
professionals from across East Africa call Clouds
Media Group home, additionally we are annually
recognized for our high employee retention rate.
Clouds Media Group is well respected and trusted by
some of the biggest brands both globally and locally
to deliver their messaging with high ROI while
providing outstanding content to our listeners and
viewers.
Since day one Clouds Media Group has always been
focused on the future, being first, and exceeding our
clients, partners, and fans expectations.

Please see below a few highlights:
Clouds FM
The People’s Station
The #1 radio station in Tanzania
The First radio station in East Africa to deploy the
Vidigo Visual Radio technology
Primetime
Promotions
East & Central Africa’s #1
concert production company
Producers of Serengeti Fiesta, the largest and longest
running music festival in East & Central Africa
Clouds TV
First TV station in Tanzania to deploy
a OTT platform www.CloudsTV.com
Market leader in the youth segment
THE BETTER MUSIC MIX
Choice FM
Tanzania’s favorite English only
entertainment radio station
Coconut FM
Top rated Bongo Flava radio
station in Zanzibar
The market leader amongst the
youth segment
Coconut Digital
The first DTT operator on the Island
of Zanzibar
The largest DTT subscriber base
on the Island of Zanzibar

The African Box
East and Central Africa’s biggest
OTT platform
www.TheAfricanBox.com
Tanzania’s first OTT platform
www.TanzaniaBox.com
RAIN Digital
First VAS company in Tanzania
to deploy the Evolve rich media
mobile platform
FURSA
Tanzania’s most prolific youth
self-empowerment and socio-economic
development platform.
Clouds TV
International
First TV license in the United Arab
Emirates issued to an African entity
First TV station in the Middle East
with programming for the African Diaspora
Clouds Media
International
First African company to be attain
partner status with the Media
Zone Authority of Abu Dhabi
Status
Communications
A continental leader in
communication strategy and
strategic market access execution.

I N T R O D U C T I O N T O F I E S T A
In the history of entertainment in East and Central
Africa there has been no spectacle as big that has
burned as bright as Serengeti Fiesta.
Fiesta, now in it’s second decade is the region’s
largest and oldest music festival and is commonly
referred to as “East Africa’s Biggest Stage“
Starting as an annual show in Dar es Salaam over a
decade ago, Fiesta has mushroomed into 20 dates
annually with a total attendance reaching upwards of
500,000 people and is highlighted by the Fiesta Grand
Finale Show in Dar es Salaam that has an annual
attendance of 40,000+ people.
Fiesta hands down is East and Central Africa’s number
one platform in regards to engagement and
interaction with the youth category, which makes up
60% of the region’s population.
In 2015, Fiesta seeks to expand to other countries
with dates in Kenya, Uganda, Burundi, and Zambia.

F I E S T A h a l l o f f a m e
Fiesta has given Tanzanians the opportunity to see
veterans of the world stage perform in Tanzania
alongside their favorite homegrown acts.
Over the years Fiesta has also played host to Jay Z,
Ludacris, Rick Ross, Busta Rhymes, Ja Rule, Mya,
Mims, Gyptian, T-Pain, Shaggy, Fat Joe, Sean Paul, and
many more.
"The Fiesta crowd was crazy
this was one of my best
shows ever"
-Busta Rhymes
”Fiesta is crazy, I had
no clue it was going to
be like this!”
-Jay Z
“I am loving Fiesta and
Africa right now”
-50 Cent
“The energy of the Fiesta
stage cannot bematched
anywhere”
-Shaggy
”It was amazing to see
60,000 people knowing all
the words to my songs and
rapping along with me”
-Rick Ross

C L O U D S M E D I A E N T I T I E S

C L O U D S F M
Now celebrating it’s 15th year on air, Clouds FM is the epitome of broadcast
excellence and annually holds the position as the top rated radio station in
Tanzania in total listenership as well as with the very important youth category.
Clouds FM broadcasts quality & entertaining radio programming in the Kiswahili
language. Clouds FM’s early support of the local Bongo Flava genre helped
catapult it to an international phenomenon.
Clouds FM is very much the voice of the masses and is affectionately referred to
as ‘The People’s Station’
Clouds FM presenters are some of the most recognized radio personalities
across Africa and you will find many of them
making guest appearances on the continent’s
biggest platforms.

C L O U D S T V
Clouds TV is the visual representation of Clouds FM
and thus is also “The People’s Station” and is the TV
channel of choice for those seeking new, sleek, edgy,
and imaginative programming.
Clouds TV’s mix of locally produced dramas, soaps,
and reality shows blended with hard hitting news and
insightful lifestyle productions has made Clouds TV a
favorite in Tanzania amongst the youth segment.

C H O I C E F M
Choice FM is ‘The Better Music Mix, and is Tanzania’s
favorite English only entertainment station. With a top-40
playlist and worldly presenters, Choice FM is preferred by
Tanzania’s young urban professionals who were schooled
overseas and have now returned as well as the countries
large expat community.
Premium brands have found Choice FM to be their platform
of choice when trying to reach their target consumer.
Choice FM boasts a phenomenal worldwide following who
listen online daily from around the world via the Choice FM
website and Facebook page.

P R I M E T I M E P R O M O T I O N S
Over 13 years ago Primetime Promotions was
launched as the promotional arm of Clouds FM,
however, today it has grown into East and Central
Africa’s largest and most successful concert
production firm.
Primetime Promotions success over the years has
been achieved largely in part due to its
commitment to maintaining excellence in concert
production, experiential marketing and event
management services as well as providing clients
with the latest in production technology,
equipment, and know how.
Primetime Promotions is trusted by some of the
world's biggest brands and is the engine behind
the long-running annual concert tour, Fiesta.

C O C O N U T D I G I T A L T V
Coconut Digital TV has the distinct privilege and honor
of being the first digital TV provider in the Zanzibar
isles. Coconut Digital TV has made its way into
thousands of homes, broadcasting quality
entertainment through a fiber-optic and digital
transmission system.
Coconut Digital TV gives Zanzibar residents a range of
50 international and local channels that provide news,
entertainment, film & sports for 24 hours a day.
Coconut Digital TV guarantees exceptional signal
quality anywhere on the island and now covers 91% of
Zanzibar, more than any other digital TV provider.

C O C O N U T F M
Broadcasting from the beautiful resort
isles of Zanzibar, Coconut FM feeds into
local Zanzibari culture, entertaining locals
with content sourced from the Zanzibar
music scene, events & news in real time.
Coconut FM provides a portal through
which residents of Zanzibar have access
to current affairs in and outside the isles.
Coconut FM is a leader in the youth
category in Zanzibar, many of them who
find Coconut’s blend of contemporary
Bongo Flava music mixed with traditional
Taarib music the perfect playlist.

C L O U D S M O B I L E
Clouds Mobile is part of our VAS portfolio. We have
partnered with Oxygen 8 on Evolve.
Evolve is a state of the art web based communication tool
built to help businesses enhance and improve interactions
with their consumer base via the mobile phone. We want our
customers to embrace the power of mobile as a
multi-channel tool for communicating directly with
consumers, ensuring it is personal and meaningful.
Evolve provides the tools to allow you to utilize customer
databases and insights to ensure personal contact with each
individual with timely, personal messages that evoke a
personal reaction. Evolve will help you gain a better
understanding of how interactions change from consumer to
consumer.

C L O U D S D I G I T A L
Clouds Digital is Tanzania’s fastest growing full
service digital agency and beyond adding value
to Clouds’s clients has now innovated new
products in the market like dili moto.
Clouds Digital has the unique ability to use the
Clouds TV and Clouds Radio Platforms to
reinforce and amplify digital messaging.
Clouds Digital is a leader in building
engagement and interactivity across it’s many
managed platforms.

I N N O VAT I O N
Many times when we hear the word innovation we think
of the West, with companies like Google, Apple,
Microsoft, in cities like Palo Alto, Silicon Valley and
Seattle.
Clouds Media wants to impart the message that the
spirit of innovation is alive and well right here in Africa.
When we look across this mighty continent from Cape
Town to Cairo and from Arusha to Abuja, we see
innovation in action.
When looking at Africa from the outside, one might see
the limitations of infrastructure, communication and
connectivity. However, we see this as an opportunity to
create our own solutions for our own people in every
corner of society, from low-tech solutions to high-tech
innovation.
We hope that Clouds Media will be considered as a
meeting point where the spirit of African innovation
meets technology of tomorrow.

www.CloudsTV.com Was nominated for the 2013 Digital TV
Europe Awards for the Innovation.
His Excellency President Jakaya Kikwete used Clouds TV as a platform to address a
global audience for the first time since his election.

T H E A F R I C A N B O X
The African Box is the bold next step in Clouds
vision to expand it’s offering well beyond the
borders of Tanzania and East Africa but to the
world. The African Box is an OTT platform designed
o distribute and monetize premium content
produced across Africa. The African Box’s key
mission is to deliver the best of Africa globally
through connected devices and IPTV.
With an integrated video streaming customized to
more 8000 different connected devices, videos are
transcoded in different formats to give consumers a
great experience of content, on a device of their
choice, on the go, anywhere, and in one place.
These boxes are tailor-made for each of the
countries in which they are registered.
(Tanzaniabox, Kenyabox, Rwandabox, Ugandabox
etc.)

F U R S A
FURSA is a Kiswahili word loosely translated as an
opportunity or a chance for socio-economic
advancement.
This is a campaign driven by Clouds Media Group to
encourage the youth to see opportunity for business in
the most unlikely places and take the initiative to create
avenues for themselves to gain financially and improve
their lives.
The campaign was launched in 2013, reaching 16
regions and covering a total of 56,000 youth all over the
country in its first year, where prominent speakers and
experts spoke on various topics ranging from Effective
entrepreneurship, Value addition, Agri-business and
Regional Branding and Themes.
Why FURSA is the best platform to transform the youth?
FURSA’s approach is unique, as it focuses on regional
identification of micro investments, job opportunities and
career paths for formal and informal sectors and
provides tailored know-how to grab those opportunities.

FURSA paints a realistic picture of the creative
industries and introduce the business model for the
industry while redefining new economic opportunities
by helping the identification of value addition business
opportunities.
FURSA identifies and promotes local role models in
different areas other than entertainment and sports,
focusing on highlighting many lucrative opportunities
available in the country to bring about diversification
in career choices.
F U R S A P h a s e I I
FURSA phase I was culminated with official launch of
2020 Vision (FURSA phase II) in Dar es Salaam by His
Excellency President of the United Republic of
Tanzania, Jakaya Kikwete.
The second phase focuses specifically in providing
mentoring and coaching solutions for the already
formed groups to take off their projects.
To achieve this goal, FURSA phase II is working
alongside experts from various sectors such as
Tanzania Bureau of Standards (TBS), Tanzania
Revenue Authority (TRA), Commission for Science and
Technology (COSTECH), Tanzania Investment Bank
(TIB), GS1 (organization in charge of provision of
barcodes), Small Industries Development Organization
(SIDO) and experts in developing small business.
‘FURSA’s vision is simple, create a new Tanzania where
everyone is inspired and empowered to make their
dreams come true’
Ruge Mutahaba
Founder-FURSA

C l o u d s M e d i a r e a c h
COMMING SOON REACHED
Ghana Nigeria Ethiopia
UAE
Kenya
Tanzania
Uganda
Rwanda
Burundi
Angola
Kingston
JAMAICA
THE CARIBBEAN

C L O U D S M E D I A I N T H E G C C
CLOUDS has expanded to the GCC, not only to cater to the growing African
diaspora but to showcase Africa’s potential, resources, diversity, beauty,
growth and spirit. By doing so, Clouds Media seeks to reveal the true face of
Africa and why the world’s trends continue to be inspired by this continent’s
diverse cultures.
Clouds Media is an official recognized partner of the Government of Abu Dhabi
and the Media Zone Authority of Abu Dhabi (twofour54).
Clouds Media was the very first African partner in the Media Zone Authority and
the first and only African company to attain a TV license for content aimed at
the African Diaspora.
Twofour54 is also the home to major media powerhouses like CNN, FOX, FOX
MOVIES, and STAR.
Our mission is to deliver the very best of TV, Radio and Digital content from
East & Central Africa to the world while entertaining our audiences and
creating amazing value for our clients. Above all we want to ensure that
Africa’s voice is heard loudly and is recognized as a stakeholder in the global
content.

C L O U D S T V I N T E R N AT I O N A L
Clouds TV International represents a totally unique
entertainment experience in the Middle East. We
seek to bring the very best in entertainment from
across the continent of Africa to the
GCC.
Clouds TV International
will be the first broadcast
p l a t f o r m targeting the African
Diaspora to reach out to a community of over 3
million people in the GCC, providing quality
entertainment and creating a new avenue for
advertisers.
Clouds TV International will communicate adventure,
vibrancy, creativity, allure, humor, knowledge,
information, pop culture, drama, art, film, diversity
and... AFRICA.
Clouds TV International aims to be the premier
broadcast media platform of choice.

Status Communications is a public relations, corporate
communications, strategic market access and content
brand management firm serving clients and partners
throughout East Africa and the Middle East.
Status Communications specializes in communicating
brand values as well as key corporate messaging to the
public via numerous platforms that allow for targeted,
strategic and integrated client and partner
communications on message, on time and on target.
S T AT U S C O M M U N I C AT I O N S

C L O U D S T V
I N T E R N AT I O N A L
We are pleased to announce that we have extended our
footprint to the Caribbean region and have set up
office in Kingston, Jamaica. Clouds is honored to be
able to provide our products and services to the
people of the Caribbean.
Our portfolio for the Caribbean will be anchored by our
Rays brand but Status Communications, RAIN Digital
and Primetime Promotions will also operate in the
market as well. Status, RAIN, and Primetime bring PR,
Communications, VAS, and event marketing to the
Caribbean.
With Mr. Dean Mundy at the helm as Director of Clouds
Media International-Caribbean, we look forward to the
endless possibilities that this new venture shall bring
and we also look forward to giving our clients in the
Caribbean the ultimate Clouds experience- excellence
in delivery at all times.

Clouds Media House
Mikocheni, Kanisani Road
P. O. Box 31513, Dar es Salaam, Tanzania
Tel. +255 22 278 1445
Email. info@cloudsmedia.co, Website. www.cloudsmedia.co
Clouds Media International FZ-LLC
Media Zone Authority – Abu Dhabi
Blue, 2nd Floor, Suite 34
P. O. Box 77764, Abu Dhabi, United Arab Emirates
Tel. +971 2 401 2756
Clouds Media International - Carzibbean
8 LAdy Musgrave Rd, Kingston 5 Jamaica West Indies
Tel. +971 2 401 2756

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