1. WISE MEDIA
DIGITAL MEDIA BUYING
Intelligence-Based Digital Media Buying & Retargeting,
for Maximum ROI

2. WHAT IS DIGITAL MEDIA BUYING?
Digital media buying is
all about connecting with:
 The right customers
 In the right place
 At the right time
 With just the right message
 At the best rate
Securing effective digital media real estate,
at the optimum placement and price

3. HOWTOWIN INTHIS SPACE
“Digital media buying is undergoing
seismic change. Where there were
once legions of junior staff managing
relationship-based buys, there are now
sophisticated real-time bidding
technologies.”
 Forrester Research
A Massive Shift Has Occurred in Digital Media

4. WHY IS HIGHTECH NOW REQUIRED?
AI is able to:
 Analyze user behavior at an individual level.
 Devote continuous focus, for real-time
reactivity.
 Optimize decision-making for all of the
variables involved simultaneously – for
maximum return on investment.
Human strategists simply cannot
compete with Artificial Intelligence
designed for digital media buying.

5. OUR APPROACHTO DIGITAL MEDIA
Using Artificial Intelligence at Big Data
scale, we continuously learn from
informative, anonymous data generated
about an individual to determine
how likely they are to respond to your ad.
We call this system Wise Media.
Intelligence-Based Digital Media Buying

6. WISE MEDIA PROGRAMMATIC BUYING
 Programmatic buying is the process of executing media buys in an
automated fashion through digital platforms such as: exchanges, trading
desks, and demand-side platforms (DSPs).
 Programmatic uses technology and audience insights to automatically buy and run a
campaign in real time, reaching the right user with the right message
 This method replaces the traditional use of manual RFPs, negotiations and insertion orders
to purchase digital media
 It also replaces, in many ways, traditional approach of buying an entire publisher’s audience
for a set time in exchange for buying, in real time, individual impressions to an identifiable
audience as web pages are loaded
 Programmatic media uses data to identify who ads should be served to and at what price
Marketers
Premium
Inventory
Customer
Data
Publishers

7. REAL-TIME PREDICTIVE RESPONSE
Our system identifies high-value opportunities and applies
learnings at the impression level through propensity scoring.
Campaigns are automatically optimized – in real-time –
toward high-performing audiences, messaging, and
contextual conditions, to drive maximum KPI performance.
Wise Media drives KPI results via
predictive modeling.

8. REAL-TIME AUDIENCETARGETING
Real-TimeTargeting of SpecificAudience Segments
1000’sofPublishers
1. Publisher
Impressions
Direct publishers
request ad demand.
2. Audience
Analysis
Using real-time
data from Exelate,
Mastercard, and
other sources, we
categorize every
ad impression.
100K+
21-24
21-34
21-49
21+
25-54
35-54
55+
College+
Female_21-24
Female_21-34
Female_21-49
Female_21+
Female_25-54
Female_35-54
Female_55+
Hispanic
Male_21-24
Male_21-34
Male_21-49
Male_21+
Male_25-54
Male_35-54
Male_55+
Moms
Parents
African_Amer
ican
100K-
Male
Female
Male_21-34
Female_21-34
3. Ad Serving
The correct impression is chosen
for the correct campaign and
delivered in under 800ms.
Female 21-34

9. CROSSCHANNEL SYNCHRONIZATION
Wise Media harnesses the power of AI and
continuous integration of insights to
improve marketing ROI in digital media
across all channels:
 Web
 Mobile
 Video
 Social
Marketing in the Moment

10. A CLOSE LOOK INTO BIG DATA
 Campaign delivery and
performance reports
 Ad size and page context insights
 Timing insights
 Top customer profiles
 Geographic insights
 Etc., etc., etc.
Wise Media provides a full range of insights.

11. TARGETINGTRAVELWITH DATA
 There are many data sets
related to travel that we can
use to identify people we want
ads served to. Below, and on
the following slides are a few
samples along with the
quantity of people:

12. TARGETINGTRAVELWITH DATA

13. THE BOTTOM LINE
 Engage target individuals,
at the moment it matters,
to deliver the greatest performance.
 Maximize your return on investment
throughWise Media, which optimizes
your campaign continuously in real
time.
Convert more customers with less budget.

14. FIVE KEY BENEFITS OFWISE MEDIA
 Maximize campaign success through automation. Leave all media buying and
optimization toWise Media, which bids for the opps that will drive the greatest KPI impact.
 Enjoy maximum reach and access to customer data. Benefit from our
partnerships with all major cross-platform exchanges and data providers, for access to
privileged first-party customer info.
 Leverage our expert creative team. Rely on our development staff to provide
effective ads optimized for performance across display, mobile, and Facebook.
 Experience continuous enhancement of results. Benefit from cross-platform
learning, which connects customers with the right message, in the right place, at the right
time across multiple channels – web, mobile, video, and social.
 Gain valuable data and insights from our analyst team. Use our real-time data
findings as a powerful source of knowledge to inform other important business and marketing
decisions.
Take full advantage of our competitive strengths:

15. FINALTHOUGHTS
Our digital media buying platform
offers one of the easiest, most
effective ways to connect with
target consumers, leveraging the
power of AI and real-time customer
data to maximize your ROI, for
multifold returns.
Your brand can’t afford not to useWise Media.