1.
José L. Rodríguez Centeno
Carr 545 km 1.2 * Santa Isabel, Puerto Rico 00757 * 787-206-1690 * jlrc07@yahoo.com
E D U C A T I O N E X P E R I E N C E
Pontifical Catholic University of Puerto Rico, Ponce, Puerto Rico May 1985
College of Business Administration and Commerce
Bachelor of Science in Business Administration
Minor in Computer Management
P R O F E S S I O N A L E X P E R I E N C E
Business Consultant Santo Domingo, Dominican Republic May 2015 – February 2016
Business Developer, Product Formulator, Direct marketing and sales
 Develop a line of Industrial cleaning products including product formulation, marketing strategies, label ,
creation, purchasing, distribution and direct customer sales.
 Researched target markets of industrial cleaning products such as car wash, general cleaners, coolant additives
for cars and trucks, and industrial degreasers
 Implemented a direct sales strategy based on promotion and product demonstrations for a variety of prospects
including distributors, end users and retail markets.
Prochem Inc. - Ponce, Puerto Rico October 2011 – December 2014
Business Developer and Senior Product Formulator
 Managed the develop a line of cleaning products including product formulation, marketing strategies, labeling,
purchasing, distribution and direct customer sales
 Researched the target market and development of industrial cleaning products.
 Implemented a direct sales strategy based on promotion and product demonstrations for major retailers like
Sears, Kmart Stores, Econo supermarkets, Plaza supermarkets, and other retailers in Puerto Rico
Qualita Productos Inc. - Ponce, Puerto Rico April 2008 – August 2011
Sales Manager
 Monitored all the daily sales activities, marketing strategies and product development for two major chemical
brands; Simoniz and Daley International
 Introduced Daley housekeeping products to key customers like Caribe Hilton, Embassy Suites, and Marriott
Courtyard Hotels which resulted in an increase of more than $100,000 in revenue for the company
 Recruited a sales team of 6 individuals, led ongoing mentoring and training programs on a full range of
maintenance solutions, and coached our team on customer care and closing best practices
 Expanded personal sales that conform 40% of the company’s annual sales, exceeding company’s goal by 20%
Ro Chem Inc. - Ponce, Puerto Rico May 2005 – March 2008
Sales Manager
 Strengthened the complete cycle of business development while managing recruitment, training and supervision
of a sales force of 5 company employees.
 Forecasted annual sales and made necessary adjustments to effectively achieve plan by the end of the year
 Generated a 25% total sales growth during first year, and increased total sales by 30% during second year in role
 Created and developed distribution channels to different islands in the Caribbean (St. Thomas and St. Croix)
 Launched a complete line of Car Wash products. Including market research, product formulation and
specifications, price strategy and marketing mix strategy
L E A D E R S H I P A N D V O L U N T E E R E X P E R I E N C E
 Revive Casa Cristiana de Adoración Church, Member of the board of directors, Church sound system leader
and community service in low income house projects.
A D D I T I O N A L S K I L L S
 Native in Spanish
 Verbal and Written fluency in English
 Proficient in MS Office, CRM