1.
IBM Bluemix
David Ziskind – Bluemix Sales Lead

2.
©2014 IBM
Corporation
Agenda
• Bluemix Design Thinking
• Bluemix Platform
• Bluemix Services
• Demo

3.
©2014 IBM
Corporation
Bluemix Design Thinking: Dynamic Composition
App development today is about speed and choice
Design Thinking
Containers
Extreme Agile
MobileIoT
APIs
Microservices
Cloud provides developers with instant access to the APIs, services and
infrastructure they need to launch their ideas into the present.
3

4.
©2014 IBM
Corporation
Bluemix was built from the ground up with a user-based and design-centric approach.
It addresses these personas and key needs.
Our users include novice,
born-on-the-cloud, and
enterprise developers.
Want to compose
applications quickly with
useful APIs, to avoid
tedious backend config.
Expect fast time-to-value,
simplicity, flexibility, clear
documentation.
Failing
Fast
Seconds to
Deploy
Friction
Free
Any
Language
Continuous
Integration
Mobile
Ready
Focus on
Code
Choice of
Tools
Useful
APIs
Bluemix Goals: Focus on the Cloud & Enterprise
Application DevOps

5.
©2014 IBM
Corporation
5
~ Minutes
Customer Managed
Bluemix Managed
IaaS
Benefits
Setup environments and
deploy apps very quickly.
Infrastructure and platform
managed by SP.
Time Commitment
Minutes to setup and deploy.
Focus on your apps and their
data.
Bluemix – Time to Value, Speed
~ Weeks
IBM Bluemix
~ Days
Time to initial deployment
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Core IT
Today’s apps must keep up with the speed of the app revolution.
Bluemix PaaS Benefits
• Setup your environment and deploy
apps within minutes
• Bluemix manages the Infrastructure
AND the platform
Bluemix PaaS Time Commitment
• Minutes to initial deployment -
developer can handle everything on
his/her own
• Maintenance and upgrades of Platform
and Infrastructure handled by Bluemix
Platform as a Service

6.
©2014 IBM
Corporation
Bluemix: IBM’s Cloud Platform
• DevOps
• Big Data
• Mobile
Portfolio of IBM, 3rd Party & Community boilerplates, runtime & services
• Cloud Integration
• Security
• Internet of Things
• Watson
• Business Analytics
• Database
• Web and application
Developer experience
• Rapidly deploy and scale
applications in any language.
• Compose applications quickly
with useful APIs and services and
avoid tedious backend config.
• Realize fast time-to-value with
simplicity, flexibility and clear
documentation.
Enterprise capability
• Securely integrate with existing
on-prem data and systems.
• Choose from flexible
deployment models.
• Manage the full application
lifecycle with DevOps.
• Develop and deploy on a
platform built on a foundation of
open technology.
Built on a foundation of open
technology.
Build, run, scale and manage applications in the cloud

7.
©2014 IBM
Corporation
The Structure of Bluemix

8.
Building an Increasingly Flexible Delivery Model
Public Dedicated On-premises
Services Integration Portability
Flexible Deployment Models
July, 2014 December, 2014 Projected 2015
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9.
Bluemix Dedicated
Dedicated
Public On-Prem The power and simplicity of Bluemix – in your own
dedicated SoftLayer environment that’s securely
connected to both the public Bluemix and your own
network.
Dedicated to you Single tenant hardware that’s dedicated to you –
allowing you to satisfy regulatory & legal compliance.
Feels like home Secure, fast, and unmetered access. Bluemix
Dedicated sits on your network via VPN or direct
network connectivity.
Focus on apps,
not iron
Focus on building custom applications and services.
IBM manages the platform and dedicated services.
Global- so you’re
local
Get closer to your users. Bluemix dedicated can live in
any SoftLayer data center around the world.
Pay smart Pay based on intuitive runtime/service metrics and
adjust capacity monthly depending on needs.
We’re on call 24/7 Experts are always on call to solve problems. Premium
support options are also available to further meet your
requirements.
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10.
© 2015 IBM
Bluemix Local
Local
Public Dedicated
The power and simplicity of Bluemix – in your own
data center. Bluemix provides an on premise
platform for delivery Cloud Foundry and Docker
capabilities through a consistent experience.
Deployed On
Premises
Side by side with your existing infrastructure
Embrace Open
Standards
Bluemix Local combines the power of OpenStack,
(VMs & Pure) Cloud Foundry and Docker
Managed Platform Focus on building custom applications and services.
IBM manages the platform and local services.
Portability Burst and move workloads as performance
requirements and regulations change
Proximity Where you need it in order to support latency
sensitive workloads
We’re on call 24/7 Experts are always on call to solve problems.
Premium support options are also available to
further meet your requirements.

11.
©2014 IBM
Corporation
Enabling portability for workloads
Public Dedicated On-premises
Containers are a critical
foundation of Hybrid
Cloud and portability.
Building consistent APIs for
Infrastructure and Services
across cloud environments.
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12.
Integrate with your on-premises applications
12
Securely connect to and leverage data/functionality from your
existing systems.
API from On-Premises
Embedded Private
API Catalog
Secure Connector
Cast Iron Integration

13.
Pick your own development tooling
13
IBM provided
Fully integrated repository
and web editor to deploy
directly to Bluemix.
Use your own
Use your editor (e.g. Sublime,
Eclipse) and deploy through the
Cloud Foundry command line.
Code wherever you work best. Deploy in seconds.

14.
14

15.
Monitor your apps in real time
15
Integrated diagnostics for detailed application behavior.

16.
Security without the headache
16
You focus on your apps and their data. IBM manages the rest.
• Leveraging SoftLayer and IBM hosting
experience
Exploiting IBM portfolio of capabilities
• Adheres to rigorous IBM security
standards:
Tools to secure your apps
• SSO for multiple applications and
social logins
• Appscan for web and mobile to detect
vulnerabilities
Defense in depth
Intrusion
protection/penetration
testing
Data isolation in virtualized
components
Automated patch
management
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Developer’s
Focus
IBM’s Focus

17.
Why are developers using Bluemix
17
• Runtimes, services, and tooling up to
you
Choice
Industry Leading IBM Capabilities
• Services leveraging the depth of
IBM software
• Full range of capabilities
Completeness
• Open source platform and services
• Third party to enable key use cases
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Internet of
Things Services
Watson
Services
DevOps
Services
The Richest Services available Anywhere!
Industry Leading IBM Partners
• Apple/Bluemix
• Microsoft/Bluemix
• Twitter/Bluemix
• Watson/Bluemix
• Bluemix Garages & IBM Interactive
• IBM Cloud Marketplace
• Docker/Bluemix

18.
Build cognition into your apps with Watson
Watson is creating a new partnership between people and computers
that accelerates, enhances, and scales human expertise.
“we’re able to work with
cognitive computing capabilities
that we couldn’t dream of
creating ourselves - it’s a
fantastic opportunity and a real
chance to transform our
industry”
“…we were able to quickly and
easily embed Watson's
capabilities into our eyeQ
insights platform to provide an
even more personalized
shopping experience”
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• Eight cognitive services
• Available only in Bluemix
• What customers are saying:

19.
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20.
Coming soon! .NET Applications on Bluemix
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Providing developers with more choices to help build the next killer app
.NET developers will be able to take advantage of IBM Bluemix services such
as Watson, Internet of Things, Mobile, Big Data, etc.
One platform where developers can chose from .NET, Java, Node.js, PHP,
Python, Ruby, Go, and numerous other community provided runtimes
Enhanced developer tools to deploy .NET applications to Bluemix
IBM DevOps services to include .NET applications in your continuous delivery
pipeline
Microsoft is a trademark of the Microsoft group of companies

21.
Bluemix Garage
Building apps, community and relationships to deliver innovation @ibmbluemix
@robinsonsj
Thank You. Q &A