3. 10 Winning Business Executions
7. Power Dressing
8. Submit Proposals on time
9. Promote AGSB-MBA by word of
mouth
10. Participate on AGSB events and
activities
4. 1. #Delight Customer
Old way: Submit proposal & follow-up
Marketing Concept: Provide personal service; going
extra mile with the customer’s expectations
Application:
• Aside from supplying product we’ll offer free
technical trainings to delight the clients and
exceed customers’ expectation.
• From time to time bring a small gift to client such
as their favorite coffee, tea, or cookies.
5. 2. #Branding
Old way: Simple logo
Marketing Concept: Brand equity, integrate brand,
& value
Application:
• Improve the logo and develop a tagline
• Integrate logo on company uniforms, e-mail
signature, proposals, invoices, & etc.
6. 3. #Differentiate
Old way: Submitting proposal with standard pricing
not taking into consideration the competitor
Marketing Concept: Differentiate brand in a
congested marketplace
Application:
• Low pricing (difficult but doable)
• Devote brand to customer service (promote
loyalty)
• Forge partnership to get a better price
7. 4. #Promotion
Old way: Supply of Programmable Logic Controllers
(PLC) only (hardware only)
Marketing Concept: Differentiate with competitor,
provide personalized service
Application:
• Offer free technical trainings to field
technicians/engineers to promote the brand.
• Provide demo to purchase items.
8. 5. #Product
Old way: Currently supplying only of 2 brands of
Automation products.
Marketing Concept: Diversification growth
Application:
• Find other brands and negotiate to be a
marketing channel.
• Schedule more client visits to know other product
requirements.
9. 6. #Marketing
Old way: Satisfied with traditional marketing
strategies
Marketing Concept: Promote brand
Application:
• Advertise on Automation sites
• Invest on good websites
• Promote on professional sites like LinkedIn
10. 7. #Power Dressing
Old way: Uniform not part of marketing strategy
Marketing Concept: Project company image,
branding, professionalism
Application:
• Wearing company uniform/corporate attire
projects professionalism
• Your attire somehow speaks of your personality
and the product you promote
11. 8. #Submit Proposals on time
Old way: Procrastination & less focused
Marketing Concept: Deliver on time
Application:
• Create a template
• Subscribe to cloud based marketing templates
• Do a research ahead of time
• Prepare a complete proposal where all possible
questions of clients shall be covered in the
proposal
12. 9. # Promote AGSB-MBA by
word of mouth
Old way: Doesn’t care
Marketing Concept: Make AGSB-MBA a competitive
advantage
Application:
• Promote to clients and friends
• Make them aware that AGSB is present in Clark
13. 10. #Participate on AGSB
events and activities
Old way: Less participation due to busy work
schedule
Marketing Concept: Make AGSB-MBA a competitive
advantage
Application:
• Participate more on scheduled events and
activities
14. My Personal & Professional
Top 10
Jose Manuel Pontillas
