13. the principles of making an
experience better, easier, or more
enjoyable through improved
graphics, code, content, sound, etc.,
and especially process
23. How to map the experience
1. Make smarter decisions
• User feedback should drive decisions, not our presumptions
2. Bring teams together
• Collaboration drives the best ideas
3. Build deeper empathy
• Discover and design to improve the customer’s pain-points
4. Clarify the bigger picture
• “I understand & can help” – Simplify to singular improvements
-Adaptive Path
(an entire company doing just UX)
26. 5 goals of business:
1. Increase revenue
2. Decrease costs
3. Increase new business
4. Increase existing business
5. Increasing shareholder value
27. As a marketing company,
what determines our
success?
Who are our customers?
28. To create habitual customers/users/readers:
Make the desired behaviors
you want them to do easier
to accomplish
29.
30.
31.
32.
33. So let’s follow TA’s lead…
Shawn Butler
Social Media Director | Problem Solver
801.555.1234
sbutler@thomasarts.com
Justin Reynolds
Project Manager | Solution Designer
801.555.1234
jreynolds@leadgenix.com
…after all, everyone’s a designer
Hinweis der Redaktion
FIVE BUSINESS PRIORITIES: 1)increasing revenue, 2) decreasing costs, 3) increasing new business, 4) increasing existing business, and 5) increasing shareholder value.
Zappo’s wonderfully clear self-service return instructions are not just boilerplate but in fact one of the most important pieces of content on its site.
Zappos customers who return more also buy more (net after returns) than those that don’t return as much (thereby increasing revenue); The clarity of the instructions cuts down on customer service calls (thereby decreasing costs); Knowing that returns are easy and clear encourages new customers (thereby increasing new business); The return policy boosts the sales to current customers (thereby increasing existing business); And all of these contribute to the value of the company (thereby increasing shareholder value).
FIVE BUSINESS PRIORITIES: 1)increasing revenue, 2) decreasing costs, 3) increasing new business, 4) increasing existing business, and 5) increasing shareholder value.
Zappo’s wonderfully clear self-service return instructions are not just boilerplate but in fact one of the most important pieces of content on its site.
Zappos customers who return more also buy more (net after returns) than those that don’t return as much (thereby increasing revenue); The clarity of the instructions cuts down on customer service calls (thereby decreasing costs); Knowing that returns are easy and clear encourages new customers (thereby increasing new business); The return policy boosts the sales to current customers (thereby increasing existing business); And all of these contribute to the value of the company (thereby increasing shareholder value).