Blended Marketing | Social Media | Brand activation | CRM | Email Marketing | Brand Management Brand manager with a background of diverse experiences in different industries and companies. Currently living in Macau where he is managing two SME brands in the MICE industry. Among his roles stands out the project and brand management of the Macau Wine & Dine Festival. Raised in a entrepreneurial family and lifetime scouts training provided him of a strong capability to manage individuals. João is a brand aficionado with a degree in Marketing Management. Results orientation, strong analytical capabilities and problem solving are João main skills. Problem solving | Collaborative leadership | Brands lover | Multicultural experiences | Lifetime scouts training

1. JOÃO SANTOS
E-mail: jrds.santos758@gmail.com
Phone number: +351 911 500 232
www.linkedin.com/in/jrdsantos
PROFESSIONAL EXPERIENCE
AUG13 – JUN16 Marketing Manager – DOC DMC Macau – Destination Management MACAU
Marketing: Brand manager of the Macau Wine & Dine Festival, DOC DMC Macau and sister company (smallWORLD
Experience); Developed and implemented all company marketing communications (Social Media, Email Marketing,
Website management, SEO and PR events);
Wine Events Manager: Project manager of the 2nd
and 3rd
editions of the Macau Wine & Dine Festival; Organized wine
and marketing events for clients in South China;
Main achievements:
 Growth in sales and attendance on the Macau Wine & Dine Festival
(2014: +100% visitors and +150% in sales; 2015: +30% visitors and +67% in sales);
 Developed smallWORLD Experience brand repositioning and new logo presentation;
 Managed the development of new company websites and social media channels.
FEB13 – JUL13 Marketing Intern – DOC DMC Macau – Destination Management MACAU
Coordinated sales, marketing and PR development of the 1st
edition of the Macau Wine & Dine Festival; Conducted the
SEO and aligned the social media presence for all online tools for the brand; Developed and managed all the brand
marketing operations during tradeshows and promotions;
Main achievements:
 Developed the first edition of the Macau Wine & Dine Festival with positive results (10,000 visitors)
 SEO optimization of DOC DMC Macau and smallWORLD Experience websites
JUN12 – JAN13 Marketing Assistant – UniPlaces – Accommodation Platform PORTUGAL
Launched brand activation campaigns to expand brand awareness; Created and developed Quality Control and CRM
systems; Managed and expanded the company’s partnerships with university bodies.
Main results and achievements:
 Developed UniPlaces first marketing campaign: The UniPlaces Mega Mansion (reach: 250,000 persons.
 Standardized procedures for Landlords communications and Quality control.
JUL12 – DEC12 Social Media Intern – Majortune Films – Film Production PORTUGAL
Planned the social media strategy for EL REY film in an organic approach; Responsible for copyright and content
management, as well as social media analysis; Assisted on the website social media integration.
FEB11 – NOV11 Junior Marketing Consultant – Loja do Bairro – SME Consultancy PORTUGAL
Developed blend marketing proposals for clients and collaborated on the implementation of all campaigns; Managed
the firm’s brand image and marketing campaigns and developed a brand restructuring plan.
ACADEMIC BACKGROUND
SEP07 – DEC10 Undergraduate Degree in Marketing – Polytechnic Institute of Setúbal PORTUGAL
OCT09 – FEB10 Erasmus Mobility Program – Gdańsk School of Technology POLAND
LANGUAGES AND SKILLS
Portuguese – Native
English – Fluent
Spanish – Business
Brand Activation | Blended Marketing | Social Media | CRM | CMS | HTML & CSS
Email Marketing | Brand Management | Analytics
Critical Thinking | Data Driven | Revenue Oriented | Team Management | Creativity
OTHER ACTIVITIES AND INTERESTS
SEP97 – PRES Deputy Scout Chief – Corpo Nacional de Escutas
Currently Deputy Chief of Group 341 – Macau and Leader of Venture Scouts group (14 to 18 years old).