A quick overview on video marketing

1. Video Marketing
How to maximize your video outreach

2. Why are videos important?
• Engage customer/clients
• Deliver vast amount of information quickly
• Offers clients/customers an experience

3. Video Outlets
• Organization’s website
• Social Media
• Events
• Broadcasting
• Webinars
• Online Video Platforms

4. Organization’s website
• Post videos throughout the site
• Create short clips of larger videos
• Find balance between high quality video &
load time
• Media should have sharing options

5. Social Media
• Blogs
• LinkedIn
• Facebook
• Youtube
• Vimeo
• Yahoo Video

6. Publishing Videos
• Bloggers
– Influential bloggers drive content, provide high quality
content
• Social Media
– Adapt content to the types of outlets
– Broadcasting apps facilitate publishing
• Yubby
• Blinkx
• Involver
• Tubemogul

7. Search Engine Optimization
• Place video around content
• Tag video with appropriate buzzwords
– Tags should be words and keep them to 8-9
• Source video file should include meta data
– keywords, description, organization name, title, etc
• Prepare for developing syndication
• Video content should include
– keywords
– Tags and title

8. Monitoring
• Linking
• Views
• Visitors retention
• Likes
• Comments
• Reposting

9. Conclusion
• Maximize video use
• Videos have a shelf life (unless viral)
– Update content & experience