1. A multi-disciplined Creative Director & UX Designer with over 18 years
of agency experience producing award-winning work for global brands.
ཛྷཛྷ Providing high-quality creative support, UX/UI design, brand and logo development,
online marketing, content creation, coding and front-end web development services
for agencies and clients.
ཛྷཛྷ Provided experience design and marketing support for ACTIVE software products,
consumer websites and mobile applications.
ཛྷཛྷ Managed a team of 14 designers based in Dallas and China.
ཛྷཛྷ Worked under fast-paced agile and scrum development environments.
ཛྷཛྷ Optimized content and applied design best-practices on Team Sports landing pages
which increased sales goal conversions by 240%.
ཛྷཛྷ Founded and managed the creative department in the agency services group of
PFSweb (prior to acquisition of LiveAreaLabs agency in October 2014).
ཛྷཛྷ Gained vast knowledge of the e-commerce landscape, buyer behaviour, and effective
strategies for marketing products and improving checkout conversion rates.
ཛྷཛྷ Developed UX wireframes, clickable prototypes, UI designs, and detailed style guides
on several e-commerce projects with international brands.
ཛྷཛྷ Designed marketing and transactional responsive email templates, site promotions,
banner ads, and affiliate marketing assets for agency clients on a weekly basis.
ཛྷཛྷ Delivered hourly estimates and timelines to scope and budget creative projects.
ཛྷཛྷ Assisted in winning new business and fostered client relationships by providing
strategic insight and creative leadership.
Freelance / Dallas, TX
VIEW MY ONLINE PORTFOLIO:
May 2016—August 2016
ACTIVEnetwork / Dallas, TX
Associate Creative Director
October 2012—March 2015
PFSweb / Allen, TX
ཛྷཛྷ UX/UI Design
ཛྷཛྷ Email Marketing
ཛྷཛྷ Responsive Design
ཛྷཛྷ Mobile Applications
ཛྷཛྷ HTML & CSS
ཛྷཛྷ Brand Development
ཛྷཛྷ Advertising & Print
ཛྷཛྷ Direct Marketing
ཛྷཛྷ Experience Marketing
ཛྷཛྷ Social Media
ཛྷཛྷ Experienced with managing creative teams to produce
great work in a collaborative environment.
ཛྷཛྷ Over 18 years of agency experience working with clients
and well-known brands in nearly every category.
ཛྷཛྷ Highly-proficient with Adobe Creative Cloud Applications,
Axure, Keynote, PowerPoint, and WordPress.
SKILLS & QUALIFICATIONS
2. February 2012—October 2012
The Marketing Arm / Dallas, TX
January 2009—October 2011
Acquity Group / Plano, TX
ཛྷཛྷ Worked with creatives to develop ideas and strategies for promotional campaigns.
ཛྷཛྷ Art directed and produced creative assets for nationwide promotions with clients like
American Airlines, State Farm Insurance, Yellow Pages, and Hilton Brands.
ཛྷཛྷ Spearheaded the creative department for the South Central region of Acquity Group.
ཛྷཛྷ Worked with internal teams and clients to identify business requirements, define
creative objectives, build timelines, identify milestones, and set budgets.
ཛྷཛྷ Produced detailed UI design specifications required by development teams.
ཛྷཛྷ Helped create and launch the “fidipidi” brand and business unit for Harland-Clarke.
ཛྷཛྷ Managed successful creative and digital consulting projects for clients like Sysco
Foods, AT&T, Brown Shoe, Halliburton, and Sperry Top-Sider.
ཛྷཛྷ Led a team of six designers and content writers on projects with Samsung Mobile,
Norwegian Cruise Lines, Freeman, Omni Hotels.
ཛྷཛྷ Facilitated client meetings and conceptualization sessions to brainstorm ideas for
website projects and digital marketing programs.
ཛྷཛྷ Supplied design direction to development and QA teams to ensure a cohesive user
experience during implementation.
ཛྷཛྷ Co-managed a team of designers and developers for interactive projects with 3M
Brands, Marriott Hotels, Mars Foods, and Dyson.
ཛྷཛྷ Designed flash apps, banner ads, micro-sites, and detailed CSS pattern libraries.
ཛྷཛྷ Created hi-fidelity prototypes and UI designs for client discussion and development.
ཛྷཛྷ Concepted and produced successful direct marketing campaigns for Southwest
Airlines, Alcon Laboratories, Fisher-Price, GSK Pharma, and several P&G Brands.
ཛྷཛྷ Art directed photo shoots, illustrated storyboards, and ran press inspections.
ཛྷཛྷ Produced a revolutionary direct mail piece for Propel Fitness Water which won a USPS
creative award and set an agency record for coupon redemption rates of 13%.
ཛྷཛྷ Assisted in new business acquisition and development.
ཛྷཛྷ Created websites and marketing campaigns for The United States Air Force, Subaru,
and The Bahamas Ministry of Tourism.
ཛྷཛྷ Designed the company brand identity and marketing collateral.
imc2 / Dallas, TX
Agency.com / Dallas + NYC
Associate Creative Director
ཛྷཛྷ Bachelor of Fine Arts in Communication Design, Journalism Minor.
ཛྷཛྷ Awarded “Best Overall Portfolio” as selected by the UNT School of Visual Arts faculty.
Targetbase / Irving, TX
Sr. Art Director
SixtyFootSpider / Irving, TX
The University of North Texas
Fall 1998 Graduate