This deck covers how Facebook is becoming a hub for consumer devices, apps and services to connect to each other in a secure manner to share data. Facebook's allowance for the input and retrieval of structured data based on semantic web principles is positioning them to be the gold standard in the management of a unified digital identity. This deck covers: - What Social Means to Developers - What is the Semantic Web - Facebook's Evolution into Structured Data - The Semantic Wallet - Some Questions

1. Facebook Open Graph -
The Semantic Wallet
By: Jonathan Laba
W/ help from BNOTIONS

2. Prelude:
App Hero AppHero
*Icon and *ScreenShots*
AppHero was developed by AppHero Inc. with assistance from BNOTIONS

3. Market
to
Yourself

4. Thesis
1. The web is becoming more ubiquitous and passive, with
structured data as the unseen driver.
1. Facebook’s Open Graph and Graph API are protocols that handle
data passively to allow for automated interactions with your
Facebook profile.
2. Based on a number of factors, Facebook is the only platform
capable of building & providing access to a type of unified
machine readable digital identity; a “Semantic Wallet”.

5. Roadma
Prelude p
Developer’s
View of Social
The Semantic Web
Facebook's Evolution
Beyond Social
Semantic Wallet
Discussion

6. A Dev
Shop
BNOTIONS=
Technology + Enthusiasm
Mobile:
Building with SDKs
API/Web:
Building a platform
Social:
Building to interact
with an ecosystem

7. Loving
social
Standing on the Shoulders of Giants
New Tools (APIs) All The Time
Mammoth Data Stores
Great support
Free

8. Scumba
g
Social
Tiered System
Hidden Gremlins
The Whims CEOS
Feature Deprecation

9. Social
Artists Industry
Writers
Designers
Engineers
Educators
Inventors
Animators
Marketers
Producers
Strategists
Sociologists
Technologists
Programmers
Web Developers
Family & Friends
Culture Curators
Actors & Personalities
Information Architects
Community Managers

10. Web of
Things
Video
http://www.youtube.com/watch?v=VfK-D6e3DdQ

11. Semantic
Web

12. Semantic
Web
Query - Expecting data to be in a set formation
Vocabularies - Adding value to terms used
Linked Data - All data can lead to more data
Interfacing - Feeding new information to the system
Vertical Applications - Large systems that build value
from semantic relationships

13. Semantic
Web
Query:
Who is the author of Transmet?
Vocabularies
Author does not equal illustrator, it equals
writer/creator.
Vertical Applications
Large systems that build value from semantic
relationships
Linked Data
Need something to connect to, like a
database
Interfacing
Feeding new information to the system
through RelFinder
http://www.amazon.com/Transmetropolitan-Vo
6-Gouge-Away/dp/1563897962

14. Semantic
Web

15. Semantic
Web
Resource Description Framework)

16. Semantic
Web
RDF Schema (expandable)
Sort of like standardized tags
across the web
rdfs:label - a human-readable name for the subject
rdfs:domain - a domain of the subject property
rdfs:comment - a description of the subject resource
rdfs:seeAlso - further information about the subject resource

17. Rymble
By Simplio
http://www.youtube.com/watch?v=tWAryzdOKfU&feature=related

18. Facebook
History
May 2007 -- Applications launch
Developers got involved
July 2008 -- Facebook Connect
Facebook exists outside of Facebook by allowing you to sign into
applications
April 2009 -- Publish to Stream
Applications can generate social chatter
April 2010 -- Like button
Very easy to tie “Pages" back to Facebook

19. What’s in a
Like?
On the page its self:
Open Graph meta data
An iFrame Widget (Facebook actually in that page) *html5 option too
What happens when you click:
Pushed to your feed
Added to your personal profile
For the first like a page is created.
May be sorted based on Open Graph info

20. Some FB
Connections
2011 Facebook Connections:
Apps you use
Pages you like
Games you play
Content you post
Communities you belong to
Videos/photos you’re tagged in
.

21. F8 2011

22. Timeline

23. FB Actions
Subject == Predicate > Object expression
Netflix:
Jonathan > Watched > Sherlock
Words With Friends:
Jonathan > Achieved > 600 Points in 1 Game

24. Granular
Actions

25. Easy To
Make
Apps

26. Open Graph
Interactions
You & Friends

27. Experiment
Step 1: Go to og.bnotions.com
Step 2: Authenticate
Step 3: ?????????
Step 4: og.bnotions.com/stats
http://scienceblogs.com/deepseanews/2008/06/wear_your_science.ph

28. Limitations
Of Actions
Only users can be the subject
There has to be a host application
You can’t go wild with your actions
You can't build and deploy quickly
Not all data can be pulled, this includes time stamps.

29. FB on
Structured Data
“What you’ve seen of Open Graph so far is just a small taste of the
http://venturebeat.com/2012/02/08/facebook-
overall vision… … We’ve created a dynamic where more structured
platform/
information is more interesting.”
-- Facebook product chief Carl Sjogreen
http://venturebeat.com/2012/02/08/facebook-platform/

30. Why Google
Plus?
By XKCD
http://xkcd.com/918/

31. Google Tracks
Through Cookies
Google tracks mostly through cookies, which are
picked up by ads.
It also provides based on the context of
communication or location.
http://muppet.wikia.com/wiki/Is_Cookie_Monster
_now_the_Veggie_Monster%3F

32. Opt in Vs.
Opt Out
Cleaner (less incidental)
Can share it with partners
Clarity on what is public and what is private

33. FB Privacy
Default Privacy Permissions
Granular App Permissions
Post Authorize App Permissions and Settings
By Norebbo
http://www.norebbo.com/?p=454

34. Summation of
Why FB
Opt in Data
Structured Data
Easy auth with clear permissions
Systemic and predictable updates
Total adoption by users and brands

35. The Semantic
Wallet
Opt in Data
Structured Data
Systemic and predictable updates
Easy auth with clear permissions
Total adoption by users and brands

36. The Semantic
Wallet
There will be a fading assumption that sharing with
Facebook equates to socializing information between
people
Facebook will be the conduit consumer technologies will connect
with to understand you and people on mass as identities

37. The Semantic
Wallet
Perfect Toasting
Temperature for Brown Rye
Toaster: www.inventables.com/

38. The Semantic
Wallet
• First Facebook Marketing Conference
• Timelines for business
• What’s going to happen in mobile!?

39. Questions
Is there a better term than “Semantic Wallet” or “Digital Identity”?
Have you seen any cool apps you want to bring to our attention?
Is there or will there ever be an open source alternative?
Jonathan@bnotions.com
@J_Lab
PostCyberPunk.com