It’s tough being a consumer nowadays because in order to get most consumer services--wireless, cable, fitness gyms, auto-leases--you have to sign what’s called an adhesion contract. These are standard-form, non-negotiated contracts that effectively give providers a blank check in your name. Breaches happen frequently, but it's too time-consuming to notice. These contracts are not just a consumer problem. Service providers suffer too, because a missed opportunity to switch is also a missed opportunity to gain new customer. It doesn't matter if consumers want to buy and providers want to sell; when a consumer is stuck in a contract, new transactions are precluded. So, we get consumers out of contracts and refer them to new service providers. We do this with technology that automates the legal work necessary to get out of a breached contract, and our value prop to consumers is simple: when service your provider breaches, we’ll detect it, and get you out of the contract in 7 days.

1. February 11, 2014
CellBreaker

2. Solution
Automate the legal work of getting
out of consumer service contracts—
starting with cell phone contracts.

3. Notice the Contract Breach?
5 term changes.
3 price increases.
5 months.

4. Adhesion Contracts are Ubiquitous

5. Let’s Make It Easy to Switch
Consumers want to buy. Providers want to sell.

6. 1000 visitors.
330 signups.
110 breaks.
Traction

7. Simple UX
No early termination fees. No legal work. No hassle
Port LineCredit CardReportUN/PWCarrier
Select your carrier and add your lines.
Step 1: Select Carrier

8. Simple UX
No early termination fees. No legal work. No hassle
Port LineCredit CardReportUN/PWCarrier
Enter your carrier login credentials.
Step 2: Carrier Login

9. Simple UX
No early termination fees. No legal work. No hassle
Port LineCredit CardReportUN/PWCarrier
Step 3: View Report
The results are in.
Good news! You can
switch in 7 days.

10. Simple UX
No early termination fees. No legal work. No hassle
Port LineCredit CardReportUN/PWCarrier
Step 4: Credit Card
We won’t charge you until you’re free.

11. Simple UX
No early termination fees. No legal work. No hassle
Port LineCredit CardReportUN/PWCarrier
Step 5: Switch
We’ll send the port request for you.

12. Simple User Experience
No early termination fees. No legal work. No hassle.
5 minutes.
7 days.

13. (Wireless) Market Size - US
65 million 24% annually want to switch but don’t
270 million in contract

14. $145
(Wireless) Business Opportunity
Rev/Cust
65 million $9.4 billion
TAM Worth
$450
ETF/Cust
25% of ETF $113
Break Fee Front-End Rev
$160
Referral Fee
20% $32
Conversion Back-End Rev

15. Development
Team & Advisors
Sales
Jon Colgan
CEO & Founder
Product
Mike Doub
CTO & Founder
Design
Regional Sales Manager
PayoutOne
VP of Software
Research in Motion
Advisors
Randy Fraser
Advisor
Bill Spruill
Advisor
Elaine Bolle
Advisor
Richard Bobholz
Counsel
Glen Caplan
Counsel
Bill Bing
Finance

16. Impact of Funds
Product Dev
$25K
MVP  Product
• Simplify UX
• Automation
Marketing
$25K
Prove Metrics
• Funnel
• $100K Rev
Seed Round

17. Pre-Funding
May 2014
by @JonColgan
CellBreaker.com
@CellBrkr

18. Appendix

19. Will carriers sue us or our
customers?
Maybe but probably not. In any case,
carriers won’t win the lawsuits.
Here’s why . . .

20. Adversarial Litigation
Carriers Sue Us
• Not tortious commercial
interference
• IRS doesn’t sue TurboTax
if a user misuses
Carriers Sue Customers
Our Defensibility
• Model compliant with all laws
• Non-profit legal defense fund as
customer guarantee
• ROI not worth lawsuit because of
decentralized liability
• Contract cancelation compliant
with terms of service

21. If wireless contracts go away soon,
will our business be obsolete?
No, because our model/technology
applies to multiple consumer service
markets—any market plagued by
adhesion contracts.

22. Threats to Model
Collapse of Contracts
• Consumer subsidy demand
• Better value and falling ARPU
• New service competitors
Loss of Referral Partners
Our Defensibility
• Market diversification
• Compelling reason to partner:
who else can create leads
repeatably and sustainably?
• No lead sources like us
• Early partner traction

23. Will carriers preempt our model
by ceasing to breach contracts?
No. Here is a cost-benefit analysis
that shows why, using price increases
as the example breach-type.

24. Junk Fee Revenue vs. Lost ETFs
100 million
Customer Base
$5/month million $12 billion
Junk Fee Revenue 2-Year Revenue
1 million
Our Customers
$450 $450 million
Average ETF/Customer 2-Year Loss
1 million
Our Customers
$145 $145 million
Revenue per Customer Our 2-Year Revenue
Carrier’s Gain
Carrier’s Loss
Our Gain

25. What about the threat of
potential entrants?
We’ll gain first-mover advantage. Then
our expertise, expansion, partnerships,
and the brand awareness to result from
this confluence will give us an edge.

26. Competition
ETF Buyouts
• Unsustainable
• Inconsistent
• Carrier-specific
Lead-Generation
Our Competitive Advantages
• Cheaper to beat ETF
• Carrier agnostic
• Strategic partnerships
• Easy and intuitive UX
• Cross-promotion
• Competitors can only refer
out-of-contract leads
• We create out-of-contract
leads by beating contracts

27. What exactly is the legal work
that your technology automates?
There are four phases. The first three are done
in 7 days, and the fourth is done after the
customer has successfully beaten the contract
and switched carriers. Here’s how automating
that work relates to revenue and cost . . .

28. Detect Object Switch Validate
How It Works
Break Report
Cost $ 5
113 32
Send Letter
6.49
Send Letter
6.49
85% Margin
Revenue $