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OpenText Digital Asset Management for SAP

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OpenText Digital Asset Management for SAP

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Digital media is coming of age as the medium for business. Every organization today creates or consumes extensive amounts of digital media, a factor which will only increase because rich media is essential for engaging customers, employees, and partners. OpenText DAM for SAP is the market leading Digital Asset Management solution as recognised by Forrester and the only DAM solution that is certified, resold and directly integrated to SAP Hybris Commerce and Marketing.

Digital media is coming of age as the medium for business. Every organization today creates or consumes extensive amounts of digital media, a factor which will only increase because rich media is essential for engaging customers, employees, and partners. OpenText DAM for SAP is the market leading Digital Asset Management solution as recognised by Forrester and the only DAM solution that is certified, resold and directly integrated to SAP Hybris Commerce and Marketing.

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OpenText Digital Asset Management for SAP

  1. 1. SAP Hybris Digital Asset Management by OpenText
  2. 2. OpenText Confidential. ©2017 All Rights Reserved. 2 The average person sees between 240 and 20,000 brand images a day From a study in 2000 by Yankelvich research
  3. 3. OpenText Confidential. ©2017 All Rights Reserved. 3 Marketing messages have evolved in richness, complexity and interactivity
  4. 4. OpenText Confidential. ©2017 All Rights Reserved. 4 The number of digital channels has increased dramatically each with its own style of conversation
  5. 5. OpenText Confidential. ©2017 All Rights Reserved. 5 In-store experiences will have to reflect and support the customers digital experience Via Arcticle in brandchannel http://brandchannel.com/2015/11/09/sephora-flash-boutique-110615/
  6. 6. OpenText Confidential. ©2017 All Rights Reserved. 6 Viewers are 85% more likely to purchase after watching a product video. Product videos consistently produce the highest ROI Via Ice Portal http://web.iceportal.com/12-stats-on-why-rich-media-has-the-best-roi
  7. 7. OpenText Confidential. ©2017 All Rights Reserved. 7 Organizations must produce and manage omni-channel content that inspires customers not just shows product imagery
  8. 8. OpenText Confidential. ©2017 All Rights Reserved. 8 Introducing OpenText Digital Asset Management for SAP® Hybris® Solutions® Digital Asset Management provides the backbone for rich omnichannel content and addresses these business challenges
  9. 9. OpenText Confidential. ©2017 All Rights Reserved. 9 Digital media is the foundation of the Customer Experience
  10. 10. OpenText Confidential. ©2017 All Rights Reserved. 10 Digital media is expensive to create and expensive to re- shoot if you don’t manage and store the originals effectively.
  11. 11. OpenText Confidential. ©2017 All Rights Reserved. 11 Process management is required to work with internal and 3rd part agencies to manage costs, control usage rights etc.
  12. 12. OpenText Confidential. ©2017 All Rights Reserved. 12 You cannot use normal search methods when looking for assets, flexible metadata is key
  13. 13. OpenText Confidential. ©2017 All Rights Reserved. 13 Distributing digital media in the appropriate format for the appropriate omnichannel is not easy with file sizes approaching 4 TB and numbers of files in the thousands
  14. 14. OpenText Confidential. ©2017 All Rights Reserved. 14 For today’s responsive devices upwards of 20 variants of digital assets may be are required. Infographic by © 2013 QuartSoft
  15. 15. OpenText Confidential. ©2017 All Rights Reserved. 15 This results in millions of assets needed to effectively manage commerce and branding for an omnichannel world
  16. 16. OpenText Confidential. ©2017 All Rights Reserved. 16 Solution Use Cases OpenText Digital Asset Management for SAP Hybris
  17. 17. OpenText Confidential. ©2017 All Rights Reserved. 17 CREATE to CONSUME 1 Customer Experience Foundation Digital Assets underpin every stage of the create to consume process. For a truly successful journey, the assets must be available, indexed, managed and re-usable and associated business processes must be invoked to manage costs, usage rights, agency and studio relationships
  18. 18. OpenText Confidential. ©2017 All Rights Reserved. 18 Product Branding Concepts CREATE to CONSUME 1 Customer Experience Foundation As the product is prototyped, assets and branding concepts will be developed.
  19. 19. OpenText Confidential. ©2017 All Rights Reserved. 19 Product Branding Concepts Product Imagery CREATE to CONSUME 1 Customer Experience Foundation During development of the product, component imagery, quality assurance information, operational videos will be created to support the development lifecycle
  20. 20. OpenText Confidential. ©2017 All Rights Reserved. 20 Product Branding Concepts Product Imagery Marketing Images Brochures CREATE to CONSUME 1 Customer Experience Foundation During product launch, brochures, HQ studio photoshoots and assets of many types will be created to be used across omnichannels including web2print
  21. 21. OpenText Confidential. ©2017 All Rights Reserved. 21 Product Branding Concepts Product Imagery Marketing Images Brochures Sales Collateral CREATE to CONSUME 1 Customer Experience Foundation When the product is launched, datasheets, product assets, imagery are delivered on demand to omnichannel sources in the right format, at the right time and analytics capture ensures high value assets are identified.
  22. 22. OpenText Confidential. ©2017 All Rights Reserved. 22 Product Branding Concepts Product Imagery Marketing Images Brochures Sales Collateral Product Videos CREATE to CONSUME 1 Customer Experience Foundation Product videos, how to guides, advertising, multimedia are all required to ensure customer adoption, support and enable customer advocacy.
  23. 23. OpenText Confidential. ©2017 All Rights Reserved. 23 2 Omnichannel Commerce Easy for sales to communicate brand material and collateral integrate all digital and physical customer touchpoints onto a single, robust platform Create a single source of truth that ensures content consistency across all sales and service channels Grow and expand your business with a platform that scales with you Real-time understanding of asset availability, rights and usage conditions Deliver contextual customer experiences and unify processes to succeed in today’s digital economy. Marketing Legal Dept. Strategic Marketing Field Marketing Business Development PR Marketing Services Sales Digital Asset Management
  24. 24. OpenText Confidential. ©2017 All Rights Reserved. 24 Easy for sales to communicate brand material and collateral Single system provides global visibility over all marketing assets, rights and usage Integrated campaign and digital asset management process/support Real-time collaboration with all parties involved in asset production Real-time understanding of asset availability, rights and usage conditions Deliver integrated campaigns for multiple products and regions simultaneously Marketing Services Consumers Creative Sales/Business Dev/ Field Marketing PR/ Marketing Legal Dept. Channels to Market Marketing Agencies Strategic Marketing Partners Content Owners 3 Digital and Brand Management
  25. 25. OpenText Confidential. ©2017 All Rights Reserved. 25 OpenText delivers the content foundation for SAP® Hybris® commerce and marketing
  26. 26. OpenText Confidential. ©2017 All Rights Reserved. 26 OpenText Digital Asset Management for SAP Solutions Provides measurable performance benefits and cost savings
  27. 27. OpenText Confidential. ©2017 All Rights Reserved. 27 Streamline the ingestion of 2500 media images per day Supporting a £1 billion per year omnichannel commerce solution Removed manual distribution costs Saved $0000’s in costly reshoots 100% improvement in brand consistency Customer Benefits 85% time saved searching for digital asset content
  28. 28. OpenText Confidential. ©2017 All Rights Reserved. 28 Digital Asset Management value drivers across the enterprise Increase brand equity Reduce re-creation and duplication of media assets Speed time to market Increase collaboration with external partners Reduce agency fees Adhere to asset rights obligations Marketing Reduce the time it takes to include brand assets in promotional materials Reduce the effort to produce multi- channel delivery of product information Increase accuracy of information Sales Reduce storage and hardware costs Reduce maintenance fees Reduce application development costs Reduce overall administrative burden Control bandwidth usage across the networks Information Technology Adhere to asset rights obligations Provide searchable repository when eDiscovery needs arise Reduce effort for regulatory compliance Legal Automate digital assets management and processing Provide users with content ready for omnichannel delivery Quickly locate rich media content Ensure access to only approved content and confirmed usage rights Commerce
  29. 29. OpenText Confidential. ©2017 All Rights Reserved. 29 Information processing Information Management Information Delivery Vendor Invoice Management & ICC Business Center Digital Documents (Hybris) Document Presentment Information governance Extended ECM (SAP, SuccessFactors, Sharepoint, Govt) Employee File Management Digital Asset Management Archiving and Document Access Cloud | On Premise | S/4HANA Supported SAP S/4HANA | SAP Ariba Solutions | SAP Hybris Solutions | SAP SuccessFactors Solutions | Microsoft OpenText Solutions for SAP
  30. 30. OpenText Confidential. ©2017 All Rights Reserved. 30 opentext.com @opentext, @jon_beardsley facebook.com/opentext linkedin.com/company/opentext Thank you Images from UnSplash.com

Hinweis der Redaktion

  • From a study in 2000 by Yankelvich research
  • Conversation Prism by Brian Solis & JESS3
  • Via Arcticle in brandchannel http://brandchannel.com/2015/11/09/sephora-flash-boutique-110615/
  • Via Ice Portal http://web.iceportal.com/12-stats-on-why-rich-media-has-the-best-roi
  • eCommerce sites are no longer simply online galleries or displays for brick & mortar shops, nor are they a means to a transaction; they have become a place people go to learn, be inspired and be immersed into a brand’s universe.


    Find a monster image (the drink)
  • Add myo OTMM image (ie the librayr)
  • Commerce / Hybris Marketing / ERP or xECM
  • Capitals or not after the first letter in each box
  • What drives the key stakeholders and how digital asset management helps each of these may not be self evident here, but as we cover the solution in detail you will see that each stakeholder has a different perspective for some it is an increase in productivity for others a decrease in cost and for others an increase in market awareness or an increase in revenue and so on.

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