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SAP Hybris Digital Asset
Management by OpenText

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The average person sees
between 240 and 20,000 brand
images a day
From a study in 2000 by Yankelvich research

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Marketing messages have
evolved in richness, complexity
and interactivity

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The number of digital channels
has increased dramatically
each with its own style of
conversation

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In-store experiences will have
to reflect and support the
customers digital experience
Via Arcticle in brandchannel http://brandchannel.com/2015/11/09/sephora-flash-boutique-110615/

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Viewers are 85% more likely to
purchase after watching a
product video.
Product videos consistently
produce the highest ROI
Via Ice Portal http://web.iceportal.com/12-stats-on-why-rich-media-has-the-best-roi

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Organizations must produce and
manage omni-channel content
that inspires customers not just
shows product imagery

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Introducing OpenText Digital Asset Management
for SAP® Hybris® Solutions®
Digital Asset Management provides the backbone
for rich omnichannel content and addresses these
business challenges

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Digital media is the foundation
of the Customer Experience

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Digital media is expensive to
create and expensive to re-
shoot if you don’t manage and
store the originals effectively.

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Process management is
required to work with internal
and 3rd part agencies to
manage costs, control usage
rights etc.

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You cannot use normal search
methods when looking for
assets, flexible metadata is key

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Distributing digital media in the
appropriate format for the
appropriate omnichannel is not
easy with file sizes approaching
4 TB and numbers of files in the
thousands

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For today’s responsive devices
upwards of 20 variants of digital
assets may be are required.
Infographic by © 2013 QuartSoft

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This results in millions of assets
needed to effectively manage
commerce and branding for an
omnichannel world

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Solution Use Cases
OpenText Digital Asset Management for SAP Hybris

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CREATE to CONSUME
1
Customer
Experience
Foundation
Digital Assets underpin every stage of the create to consume
process. For a truly successful journey, the assets must be
available, indexed, managed and re-usable and associated
business processes must be invoked to manage costs,
usage rights, agency and studio relationships

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Product
Branding
Concepts
CREATE to CONSUME
1
Customer
Experience
Foundation
As the product is prototyped, assets and branding concepts
will be developed.

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Product
Branding
Concepts
Product
Imagery
CREATE to CONSUME
1
Customer
Experience
Foundation
During development of the product, component imagery,
quality assurance information, operational videos will be
created to support the development lifecycle

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Product
Branding
Concepts
Product
Imagery
Marketing
Images
Brochures
CREATE to CONSUME
1
Customer
Experience
Foundation
During product launch, brochures, HQ studio photoshoots
and assets of many types will be created to be used across
omnichannels including web2print

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Product
Branding
Concepts
Product
Imagery
Marketing
Images
Brochures
Sales
Collateral
CREATE to CONSUME
1
Customer
Experience
Foundation
When the product is launched, datasheets, product assets,
imagery are delivered on demand to omnichannel sources in
the right format, at the right time and analytics capture
ensures high value assets are identified.

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Product
Branding
Concepts
Product
Imagery
Marketing
Images
Brochures
Sales
Collateral
Product
Videos
CREATE to CONSUME
1
Customer
Experience
Foundation
Product videos, how to guides, advertising, multimedia are all
required to ensure customer adoption, support and enable
customer advocacy.

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2
Omnichannel
Commerce
Easy for sales to
communicate brand material
and collateral
integrate all digital and physical
customer touchpoints onto a single,
robust platform
Create a single source of truth
that ensures content consistency
across all sales and service
channels
Grow and expand your
business with a platform
that scales with you
Real-time understanding of
asset availability, rights and
usage conditions
Deliver contextual customer
experiences and unify
processes to succeed in
today’s digital economy.
Marketing
Legal Dept.
Strategic
Marketing
Field
Marketing
Business
Development
PR
Marketing
Services
Sales
Digital Asset
Management

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Easy for sales to
communicate brand
material and collateral
Single system provides global
visibility over all marketing
assets, rights and usage
Integrated campaign and
digital asset management
process/support
Real-time collaboration with all
parties involved in asset
production
Real-time understanding of
asset availability, rights and
usage conditions
Deliver integrated campaigns
for multiple products and
regions simultaneously
Marketing
Services
Consumers
Creative
Sales/Business Dev/
Field Marketing
PR/
Marketing
Legal Dept.
Channels
to Market
Marketing
Agencies
Strategic
Marketing Partners
Content Owners
3
Digital and
Brand
Management

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OpenText delivers the content
foundation for SAP® Hybris®
commerce and marketing

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OpenText Digital Asset Management for SAP
Solutions
Provides measurable performance benefits and
cost savings

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Streamline the ingestion of
2500 media images per day
Supporting a £1 billion per
year omnichannel
commerce solution
Removed manual
distribution costs
Saved $0000’s in costly
reshoots
100% improvement in
brand consistency
Customer Benefits
85% time saved searching
for digital asset content

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Digital Asset Management value drivers across the
enterprise
ŸIncrease brand
equity
ŸReduce re-creation
and duplication of
media assets
ŸSpeed time to
market
ŸIncrease
collaboration with
external partners
ŸReduce agency
fees
ŸAdhere to asset
rights obligations
Marketing
ŸReduce the time it
takes to include
brand assets in
promotional
materials
ŸReduce the effort
to produce multi-
channel delivery of
product
information
ŸIncrease accuracy
of information
Sales
ŸReduce storage
and hardware
costs
ŸReduce
maintenance fees
ŸReduce
application
development costs
ŸReduce overall
administrative
burden
ŸControl bandwidth
usage across the
networks
Information
Technology
ŸAdhere to
asset rights
obligations
ŸProvide
searchable
repository
when
eDiscovery
needs arise
ŸReduce effort
for regulatory
compliance
Legal
ŸAutomate digital
assets
management and
processing
ŸProvide users with
content ready for
omnichannel
delivery
ŸQuickly locate rich
media content
ŸEnsure access to
only approved
content and
confirmed usage
rights
Commerce

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Information processing Information Management Information Delivery
Vendor Invoice Management
& ICC
Business Center
Digital Documents (Hybris)
Document Presentment
Information governance
Extended ECM (SAP,
SuccessFactors, Sharepoint,
Govt)
Employee File
Management
Digital Asset
Management
Archiving and Document
Access
Cloud | On Premise | S/4HANA Supported
SAP S/4HANA | SAP Ariba Solutions | SAP Hybris Solutions | SAP SuccessFactors Solutions | Microsoft
OpenText Solutions for SAP

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opentext.com
@opentext, @jon_beardsley
facebook.com/opentext
linkedin.com/company/opentext
Thank you
Images from UnSplash.com