Digitalization Think:Lab, University of Münster
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Münster Germany
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www.digitalizationthinklab.com
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Jonas vor dem Esche: DigitalizationThink:Lab - Research Executive. I have a FMCG-background and worked as product manager at L’Oréal Germany before I joined Prof. Hennig-Thurau’s team in 2011. Since then, my research focus is on social media, its impact on marketing and its disruptive and constructive influence on how we do business and organize our daily lifes.
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social media consumer behavior social media marketing trends shopping future technologies digitalization he-man marketing research empowerment power internet consumption germany study police pharma pinnball
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