The document discusses principles of pattern and arrangement in visual design including alignment, shape, balance, style, color scheme, color appeal, proximity, directionality, figure-ground contrast, and consistency. Key elements should be aligned, arranged into familiar shapes, and balanced on each side. Style and colors should be used to highlight important elements and provide contrast. Related elements should be placed close together and directional devices used to guide viewing sequence. Letters and visuals need contrast with the background for clarity. Consistent layout and formatting should be used across pages.
2. • Alignment
-The most effective way of establishing visual relationship is to
align elements in the same imaginary or horizontal line.
PATTERN
3. • Shape
-The elements could be arranged into a shape, like a circle,
triangle or those that approximate certain letters of the alphabet
that is familiar to the viewer.
4. • Balance
-The elements in a display could be equally distributed on each
side, either horizontally or vertically or both.
5. • Style
-Styles would depend on the
type of audience. Young
learners should be presented
with simple designs compared to
complex designs for adult
learners.
7. • Color Appeal
-It is best to use bright or very strong colors on dull background
tones. This provides contrast, allowing colors to emphasize or
bring attention to a particular thing.
9. • Directional
-These are devices which could
help the viewer in “reading” the
display in a particular sequence.
An arrow to direct attention
could be one examples. Bold
types and bullets could be use to
highlight ideas or draw attention
to key words.
10. • Figure-ground Contrast
-Letters and visuals should
contrast with the background
color. Light figures show best in
dark backgrounds while dark
figures show best in light
backgrounds.
11. • Consistency
-Be consistent in page layout. Use the same type of text in the
same typeface, size and layout from page to page.
