With technology inching into every facet of life, we are mapping out our existence - to a much wider audience than many expect. A FILM260 Project.

1. THE BREAD CRUMB TRAIL
HOW WE ARE BUILDING AN ONLINE MAP TO OURSELVES
created by Jonah Chin
Photo “Escape” courtesy of Flickr.com by Sonny Abesamis (CC License: https://creativecommons.org/licenses/by/2.0/)

2. With technology
inching
into every facet of
life,
we are mapping out our
existence --
to a much
wider
audience than many expect
Photo “big brother is watching you” courtesy of Flickr.com by Silvision (CC License: https://creativecommons.org/licenses/by/2.0/)

3. how are we
CREATING
this map?
Photo “Note” courtesy of Flickr.com by Paul Hayday (CC License: https://creativecommons.org/licenses/by/2.0/)

4. It starts with the
attachment
people have to their
smart devices
Photo “Texting” courtesy of Flickr.com by Alexandra Zakharova (CC License: https://creativecommons.org/licenses/by/2.0/)

5. 94%
of college students feel
troubled
when not carrying their
phone1
31%
of U.S. cellphone
owners say they
never
turn their phone off2
Photo “Crowd” courtesy of Flickr.com by James Cridland (CC License: https://creativecommons.org/licenses/by/2.0/)

6. Google Play Services,
which distributes information to a
variety of apps, computed location
2,200
times during a 2 week study3
- Carnegie Mellon University study
With phones on and with their
owners so often, it is
EASY
to track users' whereabouts
Photo “Earth’s City Lights 1994” courtesy of Flickr.com by NASA Goddard Space Flight Center (CC License: https://creativecommons.org/licenses/by/2.0/)

7. While this frequent use of smartphones
can create and expose location
DATA,
upcoming technologies, such as smart watches, can
create and expose other kinds of important
DATA
Photo “Captura de Ecra” courtesy of Flickr.com by android PT (CC License: https://creativecommons.org/licenses/by/2.0/)

8. “Theses devices will almost certainly contain
extremely
personal data, including sensitive
health information”
- Ryan Faas, Mobile Strategist
4
Photo “heartbeat” courtesy of Flickr.com by Rosemary Voegtli (CC License: https://creativecommons.org/licenses/by/2.0/)

9. Apple
Watch
monitors
your heart
rate
and can
help you
be more
conscious
of your
overall
health and
well-being5
- Apple
Photo “Apple Watch Sport – Activity Glance” courtesy of Flickr.com by Peter Parkes (CC License: https://creativecommons.org/licenses/by/2.0/)

10. Photo “Watching the Skyline” courtesy of Flickr.com by Peter (CC License: https://creativecommons.org/licenses/by/2.0/)
who can
SEE
our map?

11. Large corporations such as
FACEBOOK&GOOGLE
have access to an alarming amount of
their users’ personal information
Photo “Fading in the sky” courtesy of Flickr.com by Andrei Daniel Ticlean (CC License: https://creativecommons.org/licenses/by/2.0/)

12. ”He lied about
allof his
information
…so he was rightly freaked
out when Facebook
still managed
to predict and ‘recommend’ a
huge number of his real-life
acquaintances”6
- Redditor on making first Facebook account
Photo “Facebook Beachfront” courtesy of Flickr.com by mkhmarketing (CC License: https://creativecommons.org/licenses/by/2.0/)

13. “[Google maps’] information is even
broken down by date,
showing an extremely
detailed record of
all your movements”8
- Robin Burks, Tech Times
After investigating
Google’s Privacy Policy in 2012,
data protection authorities reported
that Google’s Privacy Policy
did not comply
with European
data protection laws 7
Photo “Straßenkarte” courtesy of Flickr.com by Mike Haller (CC License: https://creativecommons.org/licenses/by/2.0/)

14. “Today’s privacy policies
are misleading and opaque”9
-- Jennifer Golbeck
Photo “Face” courtesy of Flickr.com by Andrew Parnell (CC License: https://creativecommons.org/licenses/by/2.0/)

15. Many companies today have unclear privacy policies.
Track Star, a shopping assistant app, states it will
share personal information
with Affiliated Partners. It
does not state
what an Affiliated Partner is9
Photo “Shadow” courtesy of Flickr.com by Kevin D (CC License: https://creativecommons.org/licenses/by/2.0/)
So how can we know who has our
information?

16. Thanks to
Edward Snowden,
we know of at least one party who
has been collecting our personal
data:
The United States
Government
The NSA tapped
directly into the servers of
nine internet firms, including
Facebook and Google
to track online communication in a
surveillance program
known as Prism10
Photo “Closed-circuit sense of security” courtesy of Flickr.com by Jake Setlak (CC License: https://creativecommons.org/licenses/by/2.0/)

17. The more people that have
access
to our personal map, the more easily it is
hacked and used with malicious intent
Photo “Open Doors and Cobwebs” courtesy of Flickr.com by Donnie Nunley (CC License: https://creativecommons.org/licenses/by/2.0/)

18. Half
of American adults had their
personal information
exposed
to hackers last year alone11
Photo courtesy of Flickr.com by Seniju (CC License: https://creativecommons.org/licenses/by/2.0/)

19. In a recent breach of government computers, hackers stole
addresses,
health & financial
history,
and other private details, from 21.5 million people12
Photo “Hacker Rene” courtesy of Flickr.com by Ivan David Gomez Arce (CC License: https://creativecommons.org/licenses/by/2.0/)

20. If hackers can gain access to
government computers,
imagine how easy it would be for them to obtain
information from undisclosed
“Affiliated Partners”
of the apps and sites we upload information to
Photo “wocintech (microsoft) – 47” courtesy of Flickr.com by WOCinTech Chat (CC License: https://creativecommons.org/licenses/by/2.0/)

21. In the rise of connected technology,
we are building a dangerous, online
MAP OF OURSELVES
& often do not know who has
ACCESS
to it, or the
RISKS
it creates
Photo “365-211” courtesy of Flickr.com by Canned Muffins (CC License: https://creativecommons.org/licenses/by/2.0/)

22. 1. Margalit L. Why We're Addicted To Our Smartphones, But Not Our Tablets. Smashing Magazine. 2015. Available
at: https://www.smashingmagazine.com/2015/11/why-addicted-smartphones-not-tablets/. Accessed June 2, 2016.
2. Rainie LZickuhr K. Americans’ Views on Mobile Etiquette. Pew Research Center: Internet, Science & Tech. 2015.
Available at: http://www.pewinternet.org/2015/08/26/americans-views-on-mobile-etiquette/. Accessed June 2, 2016.
3. Dwoskin E. Where Were You 3 Minutes Ago? Your Apps Know. The Wall Street Journal. 2015. Available at:
http://blogs.wsj.com/digits/2015/03/23/where-were-you-3-minutes-ago-your-apps-know/. Accessed June 2, 2016.
4. Cole S. How The Apple Watch Will Change Office Life. Fast Company. 2015. Available at:
http://www.fastcompany.com/3043533/the-future-of-work/how-the-apple-watch-will-change-office-life.
Accessed June 2, 2016.
5. Apple Watch - Health - Apple (CA). Apple (CA). 2016. Available at: http://www.apple.com/ca/watch/health/.
Accessed June 2, 2016.
6. Dewey C. How Facebook knows who all your friends are, even better than you do. Washington Post. 2015.
Available at: https://www.washingtonpost.com/news/the-intersect/wp/2015/04/02/how-facebook-knows-who-all-your-
friends-are-even-better-than-you-do/. Accessed June 2, 2016.
7. Big Brother Watch. UK Public Research - Online Privacy. London: Four Millbank; 2016:8. Available at:
http://www.bigbrotherwatch.org.uk/wp-content/uploads/2015/03/Big-Brother-Watch-Polling-Results.pdf.
Accessed June 2, 2016.
8. Burks R. Google Maps knows where you're going and where you've been. Tech Times. 2014. Available at:
http://www.techtimes.com/articles/13326/20140818/google-maps-knows-where-youre-going-and-where-youve-
been.htm. Accessed June 3, 2016.
9. Golbeck J. Track Star: This app follows you while you shop - and it needs a clearer privacy policy. Slate Magazine.
2014. Available at: http://www.slate.com/articles/technology/future_tense/2014/01/
ibeacon_shopkick_privacy_policies_for_location_tracking_apps_aren_t_clear.single.html. Accessed June 3, 2016.
10. Edward Snowden: Leaks that exposed US spy programme. BBC News. 2014. Available at:
http://www.bbc.com/news/world-us-canada-23123964. Accessed June 3, 2016.
11. Keller J, Lai K, Perlroth N. How Many Times Has Your Personal Information Been Exposed to Hackers?. Nytimescom.
2015. Available at: http://www.nytimes.com/interactive/2015/07/29/technology/personaltech/what-parts-of-your-
information-have-been-exposed-to-hackers-quiz.html?_r=0. Accessed June 3, 2016.
12. Davis J. Hacking of Government Computers Exposed 21.5 Million People. Nytimescom. 2015. Available at:
http://www.nytimes.com/2015/07/10/us/office-of-personnel-management-hackers-got-data-of-millions.html.
Accessed June 3, 2016.
Photo “Test with paper silhouettes & macro ” courtesy of Flickr.com by Gabriel Garcia Marengo (CC License: https://creativecommons.org/licenses/by/2.0/)