John Fichera is seeking a marketing or design role and has relevant experience in public relations, editorial work, and digital marketing. He has worked at organizations such as Castle Group, BU Today, MITX, and ConRes in roles involving writing, social media, web design, and client management. Fichera has a communication degree from Boston University and is proficient in various design, development, and social media tools.

1. JOHN FICHERA DESIGN
jpfichera@gmail.com // 781-439-5089

2. John Fichera
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OBJECTIVE
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CASTLE GROUP // Boston, MA May - Sep’11
Public Relations Specialist
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BU TODAY // Boston, MA
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Editorial Intern
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MITX // Boston, MA 0Ěāăŏġŏ
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Web Producer Digital Marketing Associate
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8. MITX // web
Brand identity: energetic, vibrant, cutting-edge.
Goals: strongly represent new, largely unused branding.
WEB BANNERS
(click each image to see it in action)
READ OUR
WHAT’S NEXT
BLOG
e-Commerce
Summit
THE EVERYWHERE
e-Commerce Summit event banner, Hubspot landing page
Blog Call-to-Action, MITX.org redesign
2014
WHAT’S NEXT AWARDS
TECH CREATIVE MARKETING
MITX Awards banner (first edition), various
Mobile Summit event banner, Hubspot landing page
CONSUMER
#MITXECS
Navigation menu (reduced size), MITX.org redesign

9. MITX // web
Brand identity: energetic, vibrant, cutting-edge.
Goals: strongly represent new, largely unused branding.
unused blog header, Hubspot
WEB BANNERS
(continued)
SOCIAL MEDIA
Cover photo, for new Twitter changes (scaled, cropped accordingly)
Social media profile picture, for all social accounts
Cover photo, LinkedIn and Facebook (scaled, cropped accordingly)

10. MITX // web
Brand identity: energetic, vibrant, cutting-edge.
Goals: strongly represent new, largely unused branding.
INFOGRAPHICS
(to see full version, click on image)
3.5 years by the numbers
11 Accelerators
150 Startups
HELLO
MY NAME IS
28 EVENTS
1,287
REGISTRANTS
6 Startups
42 Marketers
Event Event
580
PIZZAS
280
CASES
BEER OF
To learn more about MITX UP, visit: http://bit.ly/MITXUp

11. MITX // web
Brand identity: energetic, vibrant, cutting-edge.
Goals: strongly represent new, largely unused branding.
NEWSLETTERS
(to see full version, click on image)
June 10, 2014
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ante dui, luctus quis nulla ut, rutrum aliquet
nunc. Sed id nulla commodo, convallis mauris a, tempor odio. Nunc ut risus id est facilisis interdum
blandit non risus. Cras non orci pulvinar, egestas nisl id, feugiat turpis. Suspendisse quis nisi velit.
Phasellus vehicula libero in enim cursus imperdiet. Nullam gravida vel est ac malesuada. Vivamus
suscipit semper auctor. Vestibulum fermentum est in urna vehicula, in suscipit mauris condimentum.
Etiam iaculis vulputate dolor sed posuere. Etiam vehicula placerat lectus vel ultrices.
Example with Picture - Format Pictures for ONE Size only
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ante dui, luctus
quis nulla ut, rutrum aliquet nunc. Sed id nulla commodo, convallis mauris a,
tempor odio. Nunc ut risus id est facilisis interdum blandit non risus. Cras
non orci pulvinar, egestas nisl id, feugiat turpis. Suspendisse quis nisi velit.
Phasellus vehicula libero in enim cursus imperdiet. Nullam gravida vel est
ac malesuada. Vivamus suscipit semper auctor. Vestibulum fermentum est
in urna vehicula, in suscipit mauris condimentum. Etiam iaculis vulputate
dolor sed posuere. Etiam vehicula placerat lectus vel ultrices. Etiam iaculis
vulputate dolor sed posuere. Etiam vehicula placerat lectus vel ultrices.
LINK ONE - 06/12
LINK TWO - 06/13
LINK THREE - 07/27
LINK FOUR - 8/06
VIEW ALL EVENTS »

12. MITX // web
Brand identity: energetic, vibrant, cutting-edge.
Goals: strongly represent new, largely unused branding.
MISC
(buttons, logos, and unused design)
REGISTER NOW
Registration button, various websites and newsletter
00 BEERS
Logos for discontinued “100 Beers” Event
WHAT’S
NEXT AWARDS
Alternative e-Commerce Summit logo, unused
Alternative logos for What’s Next Awards, unused

13. ConRes // web
Brand identity: tech-saavy, cutting-edge
Goals: rejuvinate branding, add some personality and pique interest
WEB BANNERS
Promotion for Keithley’s touchscreen source measurement unit, first of its kind
ConRes banner, used for social media and various online banners
Banner promoting Tektronix oscilloscope, Conres.com

14. FutureM // all
Brand identity: cutting-edge, exciting, professional
Goals: transition from 2013 styles to a brighter 2014 look and feel
#FUTUREM
BOSTON
OCTOBER 16 - 18, 2013
WEDNESDAY, OCTOBER 16
LOCATION AND TIME SESSION NAME
8:30 AM
Room 304 Keynote: Transforming the CMO + CIO Dialog
9:30 AM
Room 309 360 Degree Content
Room 312 Naked Truth: Top Marketers Reveal How They’ll
Survive and Thrive in the Future
Room 311 The $9 Billion Advertising Opportunity: The Social +
Mobile Revolution
10:45 AM
Room 312 Harnessing the Customer Revolution
Room 309 Leveraging Games as a Powerful Marketing Medium
Room 311 Through the Looking Glass: Changing the Brand +
Consumer Interaction
Room 304 Where Marketing’s Next Best Ideas Will Come From
NOON
Room 304 Keynote: Find Your Golden Thread
1:00 PM
Room 304 Keynote: Building to Learn with Art, Copy Code
THANK YOU SPONSORS
Visionary Innovator Video
2013 Schedule handout, darker colors,
recognizeable branding, but should be
brighter
Thursday’s schedule
included the
lesser-used yellow,
example of backside of
schedules
#FUTUREM
BOSTON
OCTOBER 16 - 18, 2013
FRIDAY, OCTOBER 18
LOCATION AND TIME SESSION NAME
8:30 AM
Room 304 Keynote: The Transparent Brand - Your 2025 Media Strategy
9:30 AM
Room 304 Are You Kidding Me?!
Room 309 Big Data for Small Business - Applications in Mobile and Beyond
Room 311 Mobile + Messaging: Combating Device Schizophrenia to Get Your
Message Heard Across Screens
Room 312 The Changing Brain: Matching NeuroScience + Marketing Strategies
10:45 AM
Room 309 Brand Marketing + Big Data in an Always-on and Fragmented Consumer
World
Room 311 Fast, Cheap or Great? Killer Content Marketing + Short Time and Money
Room 312 Hot Digital Marketing Trends 2014 vs. 2024
Room 304 Mobile + Consumer Loyalty: Insights from JetBlue Airways
NOON
Room 312 Face to Interface: The Convergence of Digital + Physical Marketing
Room 309 Mythbusting: Engineering a “Viral” Video
Room 304 Rapid Prototyping The Benefits to Brands
Room 311 The Mind + Product Marketing: What’s Old (But Still Relevant) and What’s
New
1:15 PM
Room 304 Keynote: From Madison Ave to MIT - The Tectonic Shift In Marketing
Technology
THANK YOU SPONSORS
Visionary Innovator Video
Friday’s schedule was a bit brighter, more
towards what 2014 should look like
#FUTUREM
BOSTON
OCTOBER 16 - 18, 2013
THURSDAY, OCTOBER 17
LOCATION AND TIME SESSION NAME
1:05 P.M.
Room 309 Is Marketing Ad Tech Wall Street Gold or the Next Bust?
Room 311 Marketing Gets Nerdy, Embraces Big Data and Open Source
Room 312 The Future of Television + the Living Room
2:00 P.M.
Room 304 Experience + Technology: The New Core Disciplines for
Marketing
Room 309 Imaging + Communications: Driving Consumer Interactions of
the Future
Room 312 In Advertising In Life: “Please Don’t Stop the Music”
Room 311 Using Big Data to Reveal Consumer Values and Inform
Storytelling
3:15 P.M.
Room 304 Brand Advertising on Mobile Platforms: What Does the Future
Hold?
Room 311 Digital SMACdown: How Social, Mobile, Analytics, Cloud
Technologies are Driving Innovation and Productivity
Room 312 MOOCs as New Marketing – The Intersection of Marketing
and Education, Tech and Learning
Room 309 Why Sales Doesn’t Use Your Content
4:30 P.M.
Room 311 Boston Future 4
Room 312 Experience This.
Room 309 “Hive Under 25” Panel Discussion
5:30 P.M.
Lir , 903 Boylston St Boston Future 4 Reception
5:45 P.M.
Social + Beer Party: The Best Brews and Practices in Social
6:30 P.M.
Blue Glass Cafe, 200 Clarendon St Boston.com The Hive’s 25 Under 25 Party Awards

15. FutureM // all
Brand identity: cutting-edge, exciting, professional
Goals: transition from 2013 styles to a brighter 2014 look and feel
2013 Powerpoint intro slide for keynote
speaker, first use of brighter colors that
would be used for 2014
SEPTEMBER 16 - 18, 2014
BOSTON CONVENTION
EXHIBITION CENTER
WHAT’S NEXT
2014 web banner, started using the brighter
versions of the blue and pink colors, adding
some energy to branding

16. FutureM // all
Brand identity: cutting-edge, exciting, professional
Goals: transition from 2013 styles to a brighter 2014 look and feel
BOSTON
SEPTEMBER 16-18, 2014
BOSTON CONVENTION
EXHIBITION CENTER
WHAT’S NEXT
BUILD
NETWORK
DROP YOUR BUSINESS CARD CONNECT
DISCOVER
Feed your inner marketing geek
with a diverse array of content...
DAY 1
FUTUREM TRACKS
SEPTEMBER 16
e-Commerce
Social Media
Talent/Career
Startup Review
SEPTEMBER 18
Creative
Sports Marketing
B2B
Innovation
DAY 2
DAY 3
SEPTEMBER 17
Data
TV Video
Consumer Insights
Mobility
With Accesss to INBOUND keynotes from Martha Stewart, Simon Sinek,
David Meerman Scott others! VISIT FUTUREM.ORG FOR MORE INFO
HERE TO ENTER FOR A CHANCE
TO WIN A FREE FUTUREM PASS
BOSTON
SEPTEMBER 16-18, 2014
BOSTON CONVENTION
EXHIBITION CENTER
WHAT ’ S NEXT
With Accesss to INBOUND
keynotes from...
Martha Stewart, Simon Sinek,
David Meerman Scott
others! VISIT
FUTUREM.ORG FOR
MORE INFO
Began using colors often for 2014 FutureM promotion, including signage at Tech Jam...
...as well as on
informational PDFs
for potential sponsors
BE WHAT’S NEXT.
BECOME A FUTUREM SPONSOR.
FutureM is a unique 3-day experience bringing
together Marketing and technology innovators to
contemplate, celebrate and reshape the modern
Marketing landscape. Just think of it as the
happy place for marketers.
Put your brand face-to- face with the innovators who are defining our digital future.
From decision-making senior execs to the next gen start-ups, FutureM is your chance to
put your brand in front of exactly the right people. Propel your company into the industry’s
spotlight and capture the attention of an audience who knows the power of Marketing.
FutureM is your opportunity to: Who attends (by job level):
đƫ+**!0ƫwith current clients
đƫ !*0%5ƫinnovative industry leaders
25%
SENIOR
đƫ%/+2!.ƫemerging trends
đƫ!03+.'ƫwith key prospects
đƫ1%( ƫyour brand
đƫ!2!(+,ƫindustry relationships
đƫ!1.!ƫnew business opportunities
24%
C-LEVEL
đƫ.*!.ƫpotential investors
2013 snapshot: By company type:
THOUSANDS
160+
OF ATTENDEES
SPEAKERS
24 MILLION
65
TWITTER IMPRESSIONS
EVENTS PARTIES
UNLIMITED EXPOSURE
46%
MARKETING
23%
TECHNOLOGY
14%
AGENCY
10%
UNIVERSITY
7%
PROFESSIONAL
SERVICES
10%
STUDENT
4%
ENTRY
37%
MID
2013 snapshot of sponsors:
Google, Boston.com, Constant Contact, Havas Digital, Hill Holliday, Oasis, Millward Brown,
Mobiquity, Mullen, and Verndale
FUTUREM.ORG 01/07

17. FutureM // all
Brand identity: cutting-edge, exciting, professional
Goals: transition from 2013 styles to a brighter 2014 look and feel
Implemented brighter colors on FutureM website, focusing on the pink and blue colors as
well as carefully cropped photos of FutureM 2013 for backgrounds, click to view live

18. MITX, BIMA, ConRes // print
Work includes signage, handouts, and ads
Click to see full size
SNACK
SHACK
DRINKS
SPONSORED
BY
BEER SODA
BURGERS
HOT DOGS CHIPS
FOOD
Minimalist Snack Menu, Charity Golf Event,
ConRes
CONGRATULATIONS
TO THE
DISTINGUISHED
HONOREES
FOR YOUR
Noteworthy Service to
ROBERT WOOD JOHNSON
MEDICAL
SCHOOL
AND OUR VERY BEST WISHES
to a l l the
DESERVING
SCHOLARSHIP AWARD
RECIPIENTS
Save time and money, build a better IT infrastructure and data center, maximize your choice of IT products
and services, and strengthen your ROI – with Continental Resources. Celebrating 50 years of financial stability.
732-563-0900
Somerset, NJ
Yearbook ad for Robert Wood Johnson
Medical School, ConRes

19. MITX, BIMA, ConRes // print
Work includes signage, handouts, and ads
Click to see full size
Registration
G-L
SUMMER
SIZZLER
Registration sign for BIMA summer sizzler
event, nautical flags on bottom spell out
“BIMA Summer Sizzler,” unused
SUMMER
SIZZLER
Registration
Q-Z
Alternate registration sign, two large flags are
the nautical flag equivalent of the registration
letters, unused

20. MITX, BIMA, ConRes // print
Work includes signage, handouts, and ads
Click to see full size
Two conepts for 7 ft. pop-up banners for MITX brand, to be used at various events.

21. MITX, BIMA, ConRes // print
Work includes signage, handouts, and ads
Click to see full size
NATIVE ADVERTISING
FACT + FICTION
Join the Conversation
Peter Minnium
Head of Digital Brand Initiatives
IAB
@PeterMinnium
Mike Dyer
Chief Digital Officer
The Daily Beast
Lindsay Nelson
Vice President, Integrated Programs
Slate
#BIMANative
Sean Corcoran
Mediahub/Mullen
MODERATOR
PANELISTS
Director of Digital Media Social Influence
@SeanCor
Sonny Kim
PGR Media
SVP, Digital Media
@Follow_Nelson
Join Us for an After Party Hosted by Our Event Sponsors
Whiskey Priest
150 Northern Ave
8:15 - 10:00pm
2014
WHAT’S NEXT AWARDS
TECH CREATIVE MARKETING
We’ve combined the best of our annual Innovation and Interactive Awards into one must-attend celebration of
Boston’s digital ecosystem being held on May 29th at the Westin Waterfront.
Save the date: We’ll be opening up early bird ticket pricing and announcing the finalists for our award categories
on April 10th, so be sure to mark your calendars!
For sponsorship opportunities, please contact Kara Boudreau (kara@mitx.org) or Sue Pasieka (sue@mitx.org).
Native Advertising event handout, BIMA
Innovators Exchange: Food Edition
Jeff Tenner
Currently the Vice President and Chief Chef of Not Your Average
Joe’s, Jeff Tenner provides strategic culinary direction and vision for
the Boston-based restaurant company. Prior to his role at Not Your
Average Joe’s, Jeff was the Vice President and Executive Chef of
Bertucci’s Corporation.
Angela Moore joined Scripps in January ‘08 as Vice President of
FoodNetwork.com, the most-visited food, recipes and cooking site
on the web. She is responsible for strategy, content development
and business initiatives for the FoodNetwork.com site and its cross-platform
digital extensions.
Damien Smith
Angela Moore
Damien Smith is the Boston Community Manager and Marketing
Director for Yelp.com. He leads the charge on a variety of
marketing and education efforts to foster and support passionate
local communities of consumers and business owners throughout
Massachusetts.
MODERATOR
Tamsen Webster
Tamsen Webster specializes in how to tell the right story to the right
people at the right time. As the Senior Vice President of Content
Activation (and Resident Skeptic) at independent Boston advertising
agency Allen Gerritsen, Tamsen is responsible for helping brands
tell their stories day-to-day to drive business results.
PANELISTS
what’s on the menu for
Sept. 24 | MassChallenge
Tweet about
the event!
#MITXFood
Thank you for joining us at our
Join us Oct 2 for the MITX 100 Beers Networking Party for quarterly networking, drinks and a celebration
of our community’s achievements. Remember to visit MITX.org for more information.
0-2·RQQRUV‡Park Plaza DrivH‡%RVWRQ0$
Innovators Exchange: Food Edition event
handout, MITX
Inside
the
Mind PRESENTED BY:
Thank you for joining us today for
“Inside the Mind: Conversations with Inspiring Leaders”
featuring:
Karen
Kaplan
Debi
Kleiman Chairman
President
MITX
@drkleiman
Join the
conversation
#BIMAITM
Mullen
Speakers
Thanks to our Event Sponsor:
SVP, Marketing
Commercial
JetBlue Airways
@martysg
Marty
St. George
Joe
Grimaldi
Moderator {
{
2014
WHAT’S NEXT AWARDS
TECH CREATIVE MARKETING
We’ve combined the best of our annual Innovation and Interactive Awards into one must-attend celebration of
Boston’s digital ecosystem being held on May 29th at the Westin Waterfront.
Earn bragging rights by having your innovative work recognized at the 2014 MITX What’s Next Awards.
Entries are due March 7th, so submit yours ASAP. Visit MITXAwards.org for details.
For sponsorship opportunities, please contact Kara Boudreau (kara@mitx.org) or Sue Pasieka (sue@mitx.org).
Inside the Mind event
handout, BIMA

22. PERSONAL PROJECTS
Design for fun experimentation
ALTERNATE ALBUM COVERS
(redesigns of albums)
Frank Ocean’s “Channel Orange”
SchoolBoy Q’s “Habits Contradictions”
A$AP Rocky’s “Long.Live.A$AP”

23. PERSONAL PROJECTS
Design for fun experimentation
ALTERNATE ALBUM COVERS
(redesigns of albums)
Kanye West’s “808s Heartbreak”
Lupe Fiasco’s “The Cool”
The Roots’ “Rising Down”

24. PERSONAL PROJECTS
Design for fun experimentation
PAST CLASSWORK
(for graphic design)
Graphic Design final required the creation of 4 images that had a combination of 3+
elements in one image, with one similar overall look and feel. Elements I chose included
music, organic, maps and typography.

25. THANKS FOR VIEWING
MY PORTFOLIO*
JOHN FICHERA DESIGN
jpfichera@gmail.com // 781-439-5089
*There’s more work where this came from, just ask!