2.  A complete dissertation on all Social Media
outlets and how to use them
 A guide to what forms of Social Media should
be utilized for your operation

3.  An overview of basic information and
statistics, outlining the increasing role of
Social Media in business
 An explanation on why Social Media is
impactful, and why it‘s use is paramount in
the business world (hospitality)

4.  Forms of electronic communication (as Web
sites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other content
(http://www.merriam-
webster.com/dictionary/social%20media)

6.  Facebook is a social networking web site
intended to connect friends, family and
business associates
 It began as a college networking web site and
has expanded to include everyone
 It is the largest of the networking sites

7.  500 million—Number of Facebook users
 250 million—Number of users that log in
every day
 700 billion—Number of minutes per month
spent on Facebook
 250 million– Number of people that interact
with Facebook from outside the official web
site on a monthly basis, across 2 million web
sites

8.  The average user has over 130 friends
 The average user is connected to 80
community pages, groups and events
 Facebook has become the preferred way to
share content online, second only to email—
for now
 More than 1/3 of professional marketers say
Facebook is ―critical‖ or ―important‖ to their
business

9.  Facebook provides a large audience from
which to market (Ie: meeting planners,
associations, individuals)
 From their average of 130 friends and 80 +
community pages/groups, there is great
opportunity to impress and create fans that
will promote for you (Ie: Event Pictures)
 Investing in Facebook ads to increase
awareness of your operation—3/4 of all
brand ―Likes‖ come through ads

10.  How are you using Facebook?

11.  Twitter is a service for friends, family and co-
workers to communicate and stay connected
through the exchange of quick, frequent
messages
 These messages are posted to profiles, blogs,
sent to followers and are searchable on
Twitter search

12.  140 million—Average number of Tweets
people send per day
 6,939—Current number of Tweets Per
Second record
 182%--Percent increase in number of mobile
Twitter users over the past year

13.  Article Curation—creating an article on your
web site, copying the link to Twitter and
blasting the message to followers—has
become an extremely effective way for
followers to market for you
 67% of people on Twitter follow a brand
 In 2009, Dell increased sales 6.5 million
through promotions on Twitter

14.  With 67% of users following a ‗brand‘, you
can develop a loyal following for your
conference operation
 Consistently Tweeting about operational
successes and new ventures creates loyal fans
and establishes credibility as an industry
leader
 Promoting discounts or upcoming programs
enhances awareness and drives new business

15.  How are you using Twitter?

16.  LinkedIn is the world‘s largest professional
network with over 120 million members
 LinkedIn connects people to trusted contacts
and helps them exchange knowledge, ideas,
and opportunities with a broad network of
professionals

17.  100 million +--Number of members
 17.8 million– Number that belong to groups
 1.2 million– Number of comments and posts
to groups each week
 1 million—Number of companies that have a
company page

18.  LinkedIn has executives from all 2011
Fortune 500 companies as members
 LinkedIn‘s corporate hiring solutions are used
by 75 of the Fortune 100 companies
 LinkedIn represents a valuable demographic
for marketers with an affluent & influential
membership

19.  LinkedIn is made of thousands of networks--
You can create a group around your
conference business
 You can join a conference client‘s group and
interact with that client
 Client‘s can post questions underneath your
group and you can quickly provide answers
 You can create promo videos and upload it to
LinkedIn

20.  How are you using LinkedIn?

21.  YouTube is a video sharing service that allows
users to watch videos posted by other users
and upload videos of their own
 YouTube was started as an independent web
site in 2005 and acquired by Google in 2006

22.  More video is uploaded to YouTube in 60
days than all 3 major US networks have
created in 60 years
 2 Billion—Number of videos viewed per day
 5 Million +—number of people that have
found and subscribed to a friend‘s channel
using YouTube‘s friend-finding tools
 More Than Half—number of videos that have
been rated or commented on by users

23.  The total number of advertisers using
YouTube has increased 10-fold in the last
year
 94 of Advertising Age‘s 100 top advertisers
have run campaigns on YouTube
 2 billion videos a week are monetized

24.  Executive presentations, training videos,
FAQ‘S
 Promotional videos (market entire conference
operation, specific programs and/or
conferences hosted)
 Creating a channel for your conference
operation and sharing the link through your
web site, blog, Twitter account, or Facebook

25.  How are you using YouTube?

26. http://www.youtube.com/watch?v=0C7amoTxrk4