1. JN3800
MULTI-MEDIA ROUND-UP AND
FUTURES…

2. Changing media
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Forms of media are changing: traditionally separate content is becoming
merged and (re)fragmented
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Social Media as content tool:
 Sourcing
 Accessing andformingcommunities
 Distribution
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Chunked content
Establishing a home for long-form content
 Specialist sites
 News projects
 Tablet and Kindle
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Immediacy of information: breaking news
Catering for search engines: ‘discoverability’ spans SEO and a multiplatform
presence

3. Remember this chart…?

4. Newsrooms are faced with less
revenue, so…
 Costs need to be cut
 Content levels need to increase
 Consumers increasingly
demand immediacy and
accuracy
 Niche producers pressuring
mainstream brands
Journalists need to be multi-skilled and
multitalented…..

5. Mobile production is one element
Contextual link: RTE’s mobile reporting kit

6. Changing consumption mechanisms (and environments)
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“Huge growth in take-up of smartphones and
tablets is creating a nation of media multitaskers, transforming the traditional living
room of our parents and grandparents into
a digital media hub.”
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Paper
Magazine
TV
PC
Games consoles
Tablet
Smartphone
Radio
“Tablet computer ownership more than doubled in the past year, and half of
owners say they now couldn’t live without their tablet.”
Source: Ofcom ‘ The Communication Market report’

7. Ubiquitous Media
 Roaming devices
 Social Media
 Streaming media
 Rolling news
Multi-tasking media is now part of everyday life
“the fusion of media making and using activities over the last few
decades can be considered to have taken place in the context of a
socio-cultural convergence, where the key categories of human
aliveness and activity converged in a concurrent and continuous
exposure to, use of, and immersion in media.
Manuel Castells (2010[1996]) describes as a culture of real virtuality,
where the online world of appearances becomes part of everyday
lived experience instead of just existing on our computer and
television screens.
The twin forces of media artefacts becoming both ubiquituous and
somewhat invisible further collide in a contemporary environment of
context-aware computing, next-generation networks, and
intermedia communications - in other words, an internet of things
Mark Deuze

8. Evolving business models
• Ad revenue
• Donation
• Pay walls
• Retail and subsidies
• User generated
content and citizen
media
• sponsorship
• Publically funded
“Mobile advertising grew by £323m in 2012 – more than half of all digital
advertising growth. Mobile advertising expenditure rose to £526m in
2012, growing 148% from £203m in 2011. The absolute increase of
£323m accounted for more than half (53%) of the total 2012 increase
in digital advertising spend.”
Ofcom

9. Changing innovation:
industry experimentation
 Rapid prototyping: UsVsTh3m (and behind the scenes)
 Collaboration: Hacks and Hackers
 Specialisation: Data Store, Data teams
 Monetization: Pay walls, Crowdfunding
 Analytics: Establishing where the value is
 Technological advancements: Drones
 Audience collaboration: Open News: (and little pigs)

10. Chasing revenue
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AOL tells its editors to decide what topics to cover based on four considerations: traffic potential,
revenue potential, edit quality and turn-around time;

editors are told to decide whether to produce content based on "profitability consideration" which balances what sort of ads can be placed against particular topics. Stories which cannot
attract enough page views are in effect not worth writing;
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in-house staffers are expected to write between five and 10 stories per day.
Source: The Guardian

11. Changing newsrooms: newsroom 3.0
 Physical structure – telegraph
 Philosophy – Open News/Journalism
 Equipment – mobile reporting and analytics
 Revenue streams – diversification

13. 
 d
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A number of revenue models tried – voluntary,
donation, ad-revenue, centrally funded

Nesta currently launching it’s destination local
scheme that seeks to encourage innovation
within this field
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Geolocation
Hyperlocal is a common issue of attention,
particularly due to the dwindling numbers of
regional press journalists
As yet, many models have failed to generate a
sustainable site that can support journalism e.g.
Saddleworth news.
Geo-location and hyper-local

14. Multi tasking:
Second screen

News providers are increasingly catering
for a multiplicity of media navigation
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Hashtags allow consumers to follow a
second screen conversation

BBC is currently researching how second
screen technologies could augment the
overall media experience

15. 
Publishers are considering
how best to use augmented
reality technology both as
an editorial tool and
advertorial opportunity

Releasing additional
editorial material from
printed page or physical
object

Geolocation offers
hyperlocal, regional and
national storytelling
opportunities
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Opportunities still to be
realised: technology still in
development and limited
update.

Listen to a journalism.co.uk
podcast here Sarah Hartley
at 8.40

16. Augmented reality: Beyond smartphones
 c

17. Steve Mann
 Has been developing
‘wearable computing’
since the 1980s
 Current model is
screwed into his scull
 Has ability to augment
his surroundings via
digital information feed
 Records every second of
his day

18. Augmented reality
 Has the power to overlay
digital information into a
real-world environment
 A number of companies are
considering how this can be
used by the media industry
 Functionality begins to map
with calm technologies

19. Google Glass
 d

20. Tim Pool and Istanbul

Social media offers opportunities to gather and distribute news
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Infrastructure is cheaper and accessible
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Data connectivity is required
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Google Glass offers a 1st person reporting style and more ergonomic integration
(i.e. a more natural and ‘easier to manage’ experience for the content creator

21. Calm technologies
 Calm technologies aim to filter
information and improve an
individual’s ability to navigate
and derive value from the
digital realm
 Currently most recognised
form are ‘push notifications’
 Can utilise smartphone’s range
of functionalities
 GPS
 Personalisation
 In app activation

22. Changing relationships
 Brazilian media organisation Grupo
RBS is developing a traffic app that
can monitor local sensors and
transfer that information to its users
as they navigate around the city of
Porto Alegre

23. Symbiosis?: Can the news
industry be a Remora fish?