John Michael Calimag's Sample work for Keyword Research and Product Listing

1. Product Listing
Sample Work

2. Overview
I Keyword Research Methods
II Keyword Research Process
III
Use of Helium10's Frankenstein
and Scribbles

3. My Product

4. Keyword Research
Methods
Keyword
Mining
Basic
Keyword
Research
Advanced
Keyword
Research

5. Keyword
Research Process

6. 1 Determine the Most Relevant Search Term

7. 2
With the use of
Helium 10's Xray
result, remove
the Sponsored
Products and
copy the ASINS
of the top 5
competitors with
Organic Rank.
Get the top 5 Competitors in terms of
Organic Rank
GREEN - Rank ; BLUE - Top 5 Competitors

8. 2
With the use of
Helium 10's Xray
result, remove
the Sponsored
Products, sort
the Sales in
descending
order and copy
the ASINS of the
top 5
competitors with
High Sales.
Get the top 5 Competitors in terms of
Sales
GREEN - Sales ; BLUE - Top 5 Competitors

9. 2
With the use of
Helium 10's Xray
result, remove
the Sponsored
Products, sort
the Review
Count in
descending
order and copy
the ASINS of the
top 5
competitors with
High Review
Count.
GREEN - Review count ; BLUE - Top 5 Competitors
Get the top 5 Competitors in terms of
Reviews

10. 3
Save the ASINs
by putting them
in a Work Sheet.
Mix all of them in
a separate
column and
remove
duplicates.
Take note of the competitor ASINS

11. 3
Paste the ASINs
in Cerebro
search bar. Click
the "Exact ASIN
match" then
"Search
Keywords." Filter
the results by
putting 300 as
the Min. Search
Volume and by
choosing
Organic as
Match Type.
Run Cerebro in Helium 10

12. 4
Download as
.CSV and import
to your Work
Sheet. Remove
non-important
data. Use the
formula countif
to score the
keywords used
by the
competitors.
Determine how many competitors rank in
the top 30 for a Keyword.
*Filter results by removing the keywords with scores less than 4.
*Save the remaining data to your Keyword Bank sheet.

13. 5
With Helium 10's
Review Insight
feature, you can
export your
competitor's
Review Analysis
to get an idea of
the customer's
expectations of
your product.
Make use of competitor's Review Insights
*Save the data in a separate column on your Keyword Bank Sheet.

14. 5
To take
advantage of
customer's
inability to
instantly correct
their spelling, use
Helium 10's
Misspellinator.
Helium 10 Misspellinator feature

15. 5
Check each
misspelling that
is not auto-
corrected by
Amazon if they
have more than
300 Search
Volumes.
Helium 10 Misspellinator feature

16. 5
Check each
misspelling that
is not auto-
corrected by
Amazon if they
have more than
300 Search
Volumes.
Helium 10 Misspellinator feature

17. 5
Use Helium 10's
Magnet to check
if the misspelled
words have
Search Volumes.
Under Advanced
Results, insert
the same
misspelled word
to filter results.
Helium 10 Misspellinator feature

18. 5
Check if the
Misspelled
Keyword shows
your product on
the search
results.
Helium 10 Misspellinator feature

19. 5
Use Google
Translate to
translate your
keywords. Paste
the results to
Magnet to check
Search Volume.
Spanish Keywords

20. 5
Use Google
Translate to
translate your
keywords. Paste
the results to
Magnet to check
Search Volume.
Spanish Keywords

21. 5
After you click,
Search Keyword,
Magnet will
automatically
remove
unnecessary
phrases and
retain Keywords
that have
search volumes.
Spanish Keywords

22. 6
I initially put the top 7
keywords with high
scores and the Spanish
Keyword into Scribbles
to retain these phrases.
The other remaining
Keywords, including
words from the Review
Insights, will be inserted
into Frankenstein to
filter. Copy the result
from Frankenstein and
insert it with the initial
Keywords in Scribbles.
Run Frankenstein and Scribbles

23. 6
I initially put the top 7
keywords with high
scores and the Spanish
Keyword into Scribbles
to retain these phrases.
The other remaining
Keywords, including
words from the Review
Insights, will be inserted
into Frankenstein to
filter. Copy the result
from Frankenstein and
insert it with the initial
Keywords in Scribbles.
Use Scribbles as guide for Product Listing

24. 6 Use Scribbles as guide for Product Listing
With Scribble, you will
know the remaining
bytes or characters
available for your title,
bullets, product
description, and search
terms.

25. 6
With Scribble, you will
know the remaining
bytes or characters
available for your title,
bullets, product
description, and
search terms.
Use Scribbles as a guide for Product Listing

26. 6
With Scribble, you will
know the remaining
bytes or characters
available for your title,
bullets, product
description, and search
terms.
Use Scribbles as guide for Product Listing

27. 1 Determine the Most Relevant Search Term
2
Get the top 5 Competitors in terms of
Organic Rank, Highest Sales, and Highest
Review
3
Take note of the competitor ASINs. Run
Cerebro in Helium 10.
4
Determine how many competitors rank in
the top 30 for a Keyword.
5 Other methods to get possible Keywords
6
Run Frankenstein and Scribbles. Use
Scribbles as a guide for Product Listing
Walkthrough of
my Keyword
Research and
Product Listing
Process

28. July 10, 2021
Thank you!