2. Target Customer Public
Fundamental Problems Long wait for seating/services
Problems often encountered Order mix-up
Barriers Costly ( Time and Money)
Solution 3 Types of food van and App developing
Summary
3. Vision
To become a leading brand of food truck
Mission
● Desirable Place
● Healthy Food
● Fresh Food
● Affordable Price
4. Business Goal
● To expand the business and earns more and more profit
● We will make sure that the menu should not contain any dish whose price is more than
200 rupees in order to attract more and more customer
5. Legal Status
We will licence our food truck to
avoid future obstacles and hurdles
and to discourage the discontinuing
of the food truck.
6. Equipments for Food Truck
● Cooking Range
● Fridge
● Freezer
● Wash basin
● Cash Register with Computer
● Chimney and Exhaust
● solar Panel Installation.
7. Healthy, Safe Food and Services
● Hygienic Food
● Use of Gloves
● No spoiled Food
● Best Cooking Oil
● Disposable Crockery
8. Complete Meal in Just less than 200/- rupees
Delivery of Food
Place for sitting and dinning Inn
Competitors
9. Product
ITEMS Price
Chicken Bryani 140
Fried Chicken Meal 165
Zinger Burger 200
Sandwiches 60
Nuggets 120
Roll Paratha 90
Brown Bread Sandwiches 60
Fresh Salad 120
Russian Salad 100
Pastries 50
Donuts 50
Cold drink 50
Mineral Water 50
Price
Priced below Rs 200
Promotion
● Social Media
● Through banners
● Sponsoring Event
● Offer discount
● Provide gifts
Place
outside universities and colleges
shopping places
Marketing Mix
10. Strength
● Mobility of
location
● Unique place
● Diverse menu
● Lower prices
Weakness
● Less staff
● We will start small
with only one
truck. As we’ll be
moving around,
we might miss our
potential
customers
● Can only carry a
limited amount of
stock
Opportunity
● More cities and
location
● Changes in menu
● More mobile
canteens
Threat
● Concept copied
● Competitors may
decrease prices
● Fuel prices
● Govt. rules and
regulations.
SWOT Analysis
11. Future Plan
● To launch other food trucks outside peshawar
● To start franchising
Exit Strategy
● Selling Of Whole Business
● Partly sell the Equipments and Assets
● Giving Food Truck on contract
