1. Industry
HQ Location
Employees
Business Services
52,000 globally
Roseland, NJ
onboarding process
in explaining bonus mechanics
SavedTime
associated with scheduling, delivery,
and employee engagement
ReducedCosts Streamlined
ADP DRIVES BUSINESS RESULTS BY EVOLVING
COMPENSATION COMMUNICATIONS
By shifting our compensation communications strategy
to include GuideSpark’s multimedia platform, we have
been able to provide an engaging and consistent
experience for our workforce.”
“
John Hyttinen,
Senior Director of Total Rewards
CASE STUDY

2. GuideSpark Solutions
Talent
ADP DRIVES BUSINESS RESULTS BY EVOLVING COMPENSATION COMMUNICATIONS
“Just in Time, Just Enough, and Just for Me”
In recalibrating the company’s approach to employee communications surrounding
compensation, Hyttinen found plenty of room for enhancements in their existing process.
They provided one-hour, single-event training sessions, but it was difficult to meet
everyone’s availability and the presentations were perceived as too lengthy. Despite a
standard presentation kit, there was inconsistent presenter delivery of the materials. And
there were limitations to the ROI measurability of their efforts beyond anecdotal session
feedback. What’s more, Hyttinen had generational management considerations—he
knew he had multiple communication options and looked closely at his workforce’s
preferences when creating a communications plan.
In the end, Hyttinen and his team focused on delivering a phenomenal employee
experience that was interactive, personalized, and accessible anytime, anywhere. That
meant leveraging multimedia tools delivered through multiple channels. GuideSpark’s
platform—a library of customized videos explaining ADP’s benefits, short-term cash
incentives, and service awards—connected Canadian employees with important
information they needed on their desktop or mobile devices. And the video
communications met HR’s need for engaging content that provided consistency and
on-demand access as well as rich analytics and metrics they could “crunch” on the back
end in concert with employee surveys.
Hitting the Mark with Effective Communications Strategy
By moving HR training to a self-service model, ADP reduced the costs associated with
scheduling training sessions, delivering information, and reaching employees with
engaging and easy-to-understand content. Plus, they streamlined HR’s onboarding
process and eliminated the need to create additional communications, as the videos can
educate new hires on compensation details. And, finally, since employees can rely on the
content to help them understand complex concepts, Hyttinen’s team spends far less time
explaining bonus mechanics.
Making “Cents” of Pay-for-Performance
Fortune 500 human capital management organization, ADP, provides business
outsourcing services to clients in over 100 countries. While known for their payroll
solutions, their internal HR team struggled with communicating consistently and
effectively with their 52,000 employees worldwide, especially when it came to explaining
how employee’s bonus awards were determined connecting them to the company’s Pay
for Performance philosophy.
John Hyttinen, ADP’s Senior Director of Total Rewards, came head-to-head with this
challenge when the company needed to effectively and communicate their global bonus
framework to Canadian employees. His goals were to deliver engaging communications
that are consistent and easy to understand; provide year-round education that is
accessible anytime, anywhere; and encourage employees to take responsibility for
understanding how their bonuses are determined.
As ADP moved to a new
global bonus framework,
we needed to localize
and communicate the
framework to Canadian
employees in an
easy-to-understand way.”
“
John Hyttinen,
Senior Director of Total Rewards
sales@guidespark.com
(800) 519-0755
www.guidespark.com
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