1. Vine App Case Study
• VineApp – mobile service that allows
users to capture and share 6 second
video clips.
• Acquired by Twitter & launched on Jan.
28
75+ Retweets
69 Favorites
11 Replies
• Seen as the first realistic solution for
social video sharing
• Most discussed content platform at the
moment
Source: http://mashable.com/2013/01/25/twitter-vine-brands/

2. Dominating the Brand Conversation
According to Industry Experts
“A brilliant brand move.”
“Red Vines wins!”
“Great to see brands experimenting with
Vine, fitting to see Red Vines in the mix.”
“A very cool use of Vine!”
“Great quick brand response to
In 5 days:
new market opportunity.”
•+605K total impressions
•31K paid impressions; 695 paid clicks
• - Targeted towards digital media/tech enthusiasts
•$500 promoted post
•“First brand to promote video content on Twitter”

3. Tech Publication Coverage
Vine Blog
Source: http://mashable.com/2013/01/25/twitter-vine-brands/
http://adage.com/article/digital/vine-excitement-skepticism-ad-world/239422/
http://www.adweek.com/news/advertising-branding/twitter-vine-took-5-minutes-make-cpg-146818