The document provides information about website hosting, domain registration, and other elements important for establishing an online presence. It discusses:
- Website hosting is like the "land" a website is built upon, while the domain name is like the "address". Both are important for people to find your site.
- Common top-level domains (.com, .net, .org) and factors to consider like costs, features, and level of technical expertise needed.
- Additional ways to promote your site like search engine optimization, paid search listings, keywords, and advertising on other sites.
- Tips for choosing a domain name that is memorable and relevant and registering through hosting providers or registrars like GoD
APM Welcome, APM North West Network Conference, Synergies Across Sectors
2010 techconf hosting_domain
1. The FBCM Technology Ministry
2010 Technology Conference
osting & Domain Registrati
Brother John Carter III
2. The Website/Hosting and Dom
completed and ready to greet
visitors and customers works
like the Home. This easy anal
a great way to remember wha
each service does and how
important it is to your online
presence.
3. Your website is the primary
building block and the
Think of your website as the h
that people come to. You gree
share with your visitors what
it is you site is about!
You don’t want to overwhelm
visitor. The average user likes
be “wowed” when visiting a si
but may not stay if they can’t
what they need on your site.
4. Sites have at least 5 pages and if you created one from a templa
what you start with, but the most important thing a website own
UST have or at least cover for the user/visitor:
ome Page
Overview of who you are, what services you offer, what type of credential you can
confirm.
rvices
More detailed listing of what you can offer your consumer/visitor or main reason y
came to site.
ontact
Directions to your business, email link, etc
onal elements (Based on budget, need of business)
Info forms, video, audio, links to other sites, testimonials,
( the options are based on your needs and your budget!)
5. e last few characters in a web address usually tell what kind of site you are
siting , however many people take advantage of some hosting companies se
main names in a bundle so that they can maximize traffic to their site so a p
ay fall under . There are a few others designated for Education sites (.edu)
overnment (.gov) Military (.mil) but most people who are not representing th
ganizations create sites under one of 4 extensions:
om- (commercial )
possibly the most used extension on the web. Since most people create their
der this extension it is the first domain to look for when trying to register a
ebsite name.
et- (network) more often associated with technical or business based organiz
E: Comcast. net Bellsouth .net-Some use the different extensions to separate
rious functions of their organization, such as comcast.com vs. comcast.net)
fo- not used all that much and accordingly the domain names for this exten
nd to be cheap cause it isn’t high demand.
g- (often non profit) usually designated for entities that are not for profit
6. cure web pages use security features so that no one else can view designated
ctions of the website as you transfer information.
nsecured web pages simply means that you can visit any portion of a websit
ve the address to. It is usually identified by a Padlock in the address window
ows that you are in a secure site. Another indicator is the “s” in the “http” p
the website name.
ost website users use the security web pages for sites that:
nsmit credit card information,
ow employees to access confidential information for their jobs or other
stitutions
nks
7. Think of your website Hosting
the land that your site (House
located on The hosting and th
are EQUALLY important as ne
has much use without the
other…..To put it another way
home with no land to put it o
not much good to you!
The monthly fees that you pa
the website can be considered
PROPERTY TAX. You can pay
property tax to the places onl
who allow you to host your si
8. any Hosting services Offer great discounts when you pay in advance f
sting (IE: a couple of months to a year ahead)
o you plan to create and maintain the site or do you need someone to
r you. (-Make sure you know how the host allows you to upload files,
u can plan accordingly if you need help.)
ow much updates do you plan on doing regularly?
o you plan to maintain the site or do you plan to pay someone to do t
o you anticipate doing a basic informational site or one where you wo
ed a lot of graphics, interactive elements ore multimedia component
u may want to invest in more space
you do not have very much knowledge or experience, take some time
nsult the customer service of the places you are considering or an
sociate who can share some insight. Do your homework.
o you need special features for your site: video, forums, guest books,
oto gallery? Some hosts offer these features at no coast to you but a
signer will design these things…but this may cost you more and nee
maintained.
9. arch engines-
any people go to search engines (Google, Bing, Yahoo, etc.) and subm
e info on their site so that it increases their chances of their site show
when people search the subject their site falls under. Depending on
gine you use, their may be a fee involved, but it sometimes increases
ance your site will show up toward the top of searches.
usinesses needing more PR would seek hosting which offers deals on
sting in search engines listings in paid search engines)
eywords
hen a web designer creates your page he or she may insert key words
e code of the website that describe what the site is about. These wor
e ways that search engines can latch on to your site form the millions
e on the web and include in search results.
urchasing ad space on other websites
any people are now purchasing space on websites where their targete
dience frequent. This is where a lot of the ads come from on popular
e Facebook Yahoo and MySpace
fline information outlets
10. Think of a Domain name as a
address online Which is why i
called your web address .
It is not as important as your
hosting to get you online but
important to your HOMEpage
the address on a actual Home
identifying where you are.
A website isn’t useful to you i
people can’t find you, and it i
as useful to you as it could be
the can’t find you easily
A Visitor to your site might ha
time finding you at the addre
72.167.232.70 than they wou
looking for you at
www.duvaldbi.com
11. ake sure that the name is easy to remember and is readily
sociated to your business and or primary service. (The less
our visitor has to remember the better!)
you can afford it, purchase more than just the .com addres
eing able to go to fbcofmandarin.com, .org and .info will di
eryone to the same site if you have all of them linked to yo
te!
omains are usually purchased for a year at a time but can b
heaper if you purchase them for more than that in advance.
ost places who offer hosting for website also offer domain
gistration
o not be afraid to CALL CUSTOMER SERVICE! They are traine
eal with website owners of various knowledge levels and ca
rn a big problem into a little one if you let them…some hos
ompanies offer 24hr customer service and Live Online help.
12. There are COUNTLESS places
look for Hosting and Domain
registration. Some internet se
providers offer you space whe
you pay for home Internet. Ch
into what you have already be
you make another purchase.
Some of my personal places I
used recently:
www.godaddy.com
www.bravenet.com
www.hypermart.net