![“5 out of 6 app developers will not
break even”2
“[Only] one in 8 - will break even its
programming costs in six months of
downloads” 2
“Trism has made $250,000 for its
developer, Steve Demeter, in just two
month” 1
1. Wired Magazine. http://www.wired.com/gadgetlab/2008/09/app-store-is-
a/#ixzz0upLJqgzq
3. Telegraph UK. http://www.telegraph.co.uk/technology/apple/5163678/Apples-
iPhone-is-a-developers-goldmine.html
2. Tomi Ahonen http://communities-dominate.blogs.com/brands/2010/03/paid-
smartphone-apps-half-get-under-1000-downloads-what-does-this-mean.html
“Joel Comm, whose virtual
flatulence app, iFart, was at one
point earning him £5,000 every
day” 3](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The Power of the Crowd
- 1. John Carpenter PEng, CTO www.mob4hire.com Sept 30, 2010 The Power Of The Crowd Mobile Testing for Scale and Global Coverage
- 2. “5 out of 6 app developers will not break even”2 “[Only] one in 8 - will break even its programming costs in six months of downloads” 2 “Trism has made $250,000 for its developer, Steve Demeter, in just two month” 1 1. Wired Magazine. http://www.wired.com/gadgetlab/2008/09/app-store-is- a/#ixzz0upLJqgzq 3. Telegraph UK. http://www.telegraph.co.uk/technology/apple/5163678/Apples- iPhone-is-a-developers-goldmine.html 2. Tomi Ahonen http://communities-dominate.blogs.com/brands/2010/03/paid- smartphone-apps-half-get-under-1000-downloads-what-does-this-mean.html “Joel Comm, whose virtual flatulence app, iFart, was at one point earning him £5,000 every day” 3
- 3. Would you buy it?
- 4. Don’t Crash – Do Your Unit Testing. White Box Testing. Don’t Suck– How do Users Respond to Your App? Get Sticky– User Feedback / Customer Loyalty Starts Here? What Features Will Go In The Next Version
- 5. 7 years ago developing a mobile application, ...to deploy on 3 carriers for around 3% of phones took a team of 15, 6 months and cost ~$500,000 1. Engadget . http://www.engadget.com/2004/10/02/gps-cellphone-swordfish-game/ [Blister] says that they are the first location based fishing game, which we're sure is true, since we're not even sure there is a market for one of these things.1
- 6. Today, ...expectations are higher. Budgets are lower. $30,000 and take less than 6 weeks.. 1. Android Lib Stats. http://www.androlib.com/appstats.aspx
- 7. Today, User Feedback is Even More Important ..69% of users discovery apps through rankings, reviews and recommendation
- 8. The Crowd are Your Customers The Crowd Are Amateurs
- 9. Focus Language Incentives Rules Tools FLIRT model for planning open collaboration Sami Viitamaki www.samiviitamaki.com
- 10. Focus Language Incentives Rules Tools Sami Viitamaki www.samiviitamaki.com What do you need done? What results are you looking for? In what format? What is the objective of engaging the community? Who is managing it?
- 11. Sami Viitamaki www.samiviitamaki.com Does the Tester Understand the Tasks? Is There a Mutual Understanding and Respect? Focus Language Incentives Rules Tools
- 12. Sami Viitamaki www.samiviitamaki.com Is There a Reasonable Incentive to Complete The Task? Are There Reasonable Safe Guards Against Unknowns? What Non-Monetary Value Can You Offer? Focus Language Incentives Rules Tools
- 13. Sami Viitamaki www.samiviitamaki.com Are You Protecting Your IP? Copyright Issues? What Is The Criteria For Completion? What Constraints on Testing Are Needed? Focus Language Incentives Rules Tools
- 14. Sami Viitamaki www.samiviitamaki.com Do You Have The Ability To Monitor The Work? How Do You Correct Deficiencies? How Do You Handle App Distribution? Focus Language Incentives Rules Tools
- 15. Rule 1 Don’t Crowd Source Your Development
- 16. Rule 2 Don’t Internal Source Your Usability Testing “Thankfully, the theory behind such poor scoring isn’t an inherent bug or an outright failure to work, but users’ annoyance at not being able to access the app without stumping up the necessary £9.99-per- month premium subscription.”. T3 UK
Editor's Notes
- Introduction. Development background Passion around development. Agenda, why, when and how to do testing.
- Glu and EA mobile
- Tighter budget, lower timeline, higher expectation
- Tighter budget, lower timeline, higher expectation