Johanna Li Rivera-Resume 815Marketing Specialist (1)
Johanna Li Rivera
Sevilla Biltmore A5, Guaynabo, PR 00966 Phone: 787 587-3838
Dynamic, resourceful, and effective Marketing and Communications Professional with
15 years experience seeks opportunity with an organization that needs a proven
Extensive background in Marketing and Communications, excellent record of
achievement in program and product management involving orchestration of cross-
functional teams as well as project management for small, large and start-up projects,
and the proven ability o build and maintain lasting business relationships.
Proactive manager, team player, and tactical planner with capacity to create and
execute effective strategic marketing campaigns, product positioning, and brand
Leading complete project life cycles, from inception to product launch.
University of Phoenix, Guaynabo, Puerto Rico 2001-Bachelor of Science in Business -
Concentration in Marketing
September/2014- February / 2015
Marketing Specialist RICOH – ADECCO Hato Rey, Puerto Rico
Work with a comprehensive demand generation plan, including email programs social
media, paid search, display advertising, content requirements and webinars. Track
and measure all marketing investments. Work with the marketing operations, web
development and search teams to ensure lead generation and nurture programs.
Coordinate with the marketing operations and sales team on sales enablement and
lead management initiatives. Support list building strategy. Define and document
marketing/demand generation processes. Support industry events and conferences.
Febraury /2011- To August / 2014]
Marketing Manager - Limari School- Carolina, Puerto Rico
Directed the planning and execution of corporate events (meetings and fundraising
events) to maximize company’s productivity. Developed business strategies,
marketing plans, forecasting and budget to ensure company’s profitability and
presented it to the Board of Directors. Organized reports such as, but not limited to
Financial Statements, IRS, Department of State of PR and Municipal Tax Report and
Payroll. Increased tuition by 10% annually and expanded facilities.
June / 2005 - January / 2011
Traffic Department - Draft FCB Agency- Guaynabo, Puerto Rico
Responsible for job intake, document edits and quality insurance, timeliness, and
overall streamlining of all in-house projects. Determine job requirements,
communicate priorities, adjust production plans, and communicate with internal
customers day-to-day production. Create Schedules to meet client deadlines and keep
team on target with schedules. Review all schedules and adjust schedules as needed.
Define staffing levels and resources required and communicate needs or exceptions
for all agency design work. Arrange intra and inter-departmental help to maximize
department resources. Analyze customer materials, documents, and files and resolves
problems prior to production. Develop work assignments in conformance with
established priorities. Monitor the production of all jobs, ensuring priorities are
consistent with commitments and decisions are cost effective actions to achieve
results. Responsible for the daily management of job input for all agency design work.
Develop and maintain accurate records of all customer materials and files.
May / 2001 - June / 2005
Sales & Promotions Manager - Oriental Bank
Create and run promotional marketing campaigns to increase sales or the use of
products and services. Provide additional incentives to consumers through a range of
strategies including competitions. Involved in all stages of the process, making sure
campaign runs smoothly. In charge to keep everybody involved in the campaign
informed and up, to date and provide central administrative support to the team.
Developed effective social networking, radio, and print ad campaigns to promote
events and maximize company’s profitability. Demonstrated an unwavering
commitment to customer service, adding new customers while maintaining
premium service levels with existing accounts. Develop ideas for promotional
marketing campaigns; brief other agency staff, such as creative teams and production
departments, and promotional marketing copy.