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Jom #3 Materi Google Adwords
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Pengenalan Google Adwords untuk digunakan dalam promosi digital marketing toko online.
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Jom #3 Materi Google Adwords
1.
Google Adwords @oggix
2.
• • iklan baris
& sosial media (tokobagus / kaskus) (fb, twitter) • marketplace (tokopedia, ebay) • web (jejualan) Platform Jualan Online
3.
iklan baris &
sosial media - zero branding - full promo marketplace - half branding - half promo web - full branding - zero promo +- Platform
4.
full branding +
full promo = ? full branding + full promo
5.
web + channel web Twitter Forum dllFB Iklan Baris SEO Google Adwords
6.
• • gratis seo, iklan
baris • berbayar facebook google adwords Promo
7.
lama, bisa bertahun-tahun susah,
hasil ga tentu murah, long term SEO
8.
Langsung Jadi Langsung Menghasilkan Langsung
Boros Berbayar
9.
Iklan Rp 100.000,- =
Rp 110.000 No Pain No Gain iklan 100.000,- revenue 110.000,- net profit 10.000,- 1 M → net profit 100jt
10.
Siap Serius ?
11.
Google Adwords Campaign Ad
Group Ad Keywords
12.
• Search Network •
Display Network Ad Type
13.
Search Network
14.
Daily Budget per
Campaign Budget per Ad Group Budget per Keyword Budgeting
15.
• Location • Language •
Device • Remarketing • Schedule Targeting
16.
How to: Murah Hasil banyak Optimization
17.
Jurus Pamungkas =
X Need Based Trial & Error Optimization
18.
Impressions → Dilihat Clicks
→ Di-klik Conversion → Rp ;- Optimization Impressions Clicks Conv.
19.
• CTR • CPC •
Avg. Pos • Cost. / Conv • Conv Rate Trial & Error !!!! Optimization
20.
Position: Based on rating -
kesesuaian iklan dgn isi website - CTR tertinggi (paling menguntungkan untuk google) Focus on Conversions!!!!!!!! Optimization
21.
Maunya apa? Branding →
Display Networks Conversion → Search Networks + Remarketing Optimization
22.
Display Networks → banyak
tampil → CTR Rendah → CPC Murah → Kualitas Rendah → Conversion Rendah → Banner. Cool! Remarketing → agoda, blibli, zalora Display Networks
23.
Search Networks → Jarang
tampil → CTR Tinggi → CPC Tinggi → Kualitas Tinggi → Conversion Tinggi Search Networks
24.
Web = Branding
= Butuh Promosi Google Adwords Optimization = Need Based + Trial & Error Focus on Conversions Trial & Error !! So
25.
Thanks @oggix
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