With continuously changing technology, and fast-paced product cycles, we as designers no longer have the luxury of laboriously debating every pixel. I will be discussing how product design & innovation is tackled at a global scale and how my approach towards mobile design has drastically shifted since my time at Netflix & Google. Design is not just about the pixels. It is about fast prototyping, defining success, and quick iteration in order to make profitable and beautiful products that are pixel (pretty-damn) perfect.

1. joel beukelman x bkl.mn x @_bklmn
PIXELpretty damn
PERFECT

2. WARNING
this presentation may or may not contain potential
“spoilers” pertaining to popular television shows

4. PIXEL
pretty damn
PERFECT
innovation testing
building strategy

5. PUNK ROCK STARTUP
getting into mobile @ appstack

7. I MADE MISTAKES
the best thing I did

8. the best thing I did
I TOOK A RISK

9. and the there was the big leagues

11. PIXEL
pretty damn
PERFECT
innovation testing
building strategy

13. INNOVATOR
design like an

14. visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
IS UNIQUE
each product

15. visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
IS UNIQUE
each product

16. visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
DESIGN IS INNOVATION

17. visual design / UI
conceptual designtesting protoyping
art direction productioninteraction design / UX
DESIGN IS INNOVATION

20. SOLUTIONS
don’t duplicate someone elses

23. INNOVATOR
design like an

25. POLITICIAN
design like a

26. USER
know your

27. USER
know your

31. beta full scale

32. EVERY USER MATTERS
don’t be a douche

34. SCIENTIST
design like a

35. research
construct a hypothesis
test the hypothesis
analyze & draw conclusion
results & ship

36. DEFINE WINNING
we must

38. QUANT versus
QUAL

39. QUANT
information based in
quantifiable data

40. QUANT
information based in
quantifiable data

41. QUAL
information which deals
with apparent/subjective
properties

42. QUAL
information which deals
with apparent/subjective
properties

43. IT IS PROBABLY WRONG
if your design is how you imagined it

45. SURVIVOR
design like a

46. SURVIVOR
design like a
(in a zombie apocalypse)

47. machete
baseball bat
sniper rifle
sawed-off shotgun

49. wireframe visual UI spec & flow prototype

50. wireframe
visual UI
spec & flow
prototype
final assets

51. wireframe x x x x
rapid prototyping x x x
hi-fidelity mockups x x x
visual specs x x x x
animations x x x
prototype hyperlinks x x x
present / storytell x x
documentation x x x x

54. wireframe design, iteration, spec & final assets
20% 80%

55. 80% 20%
wireframe, low fidelity design, spec & iteration final assets

56. EXAMPLE
a real life

64. PIXEL
pretty damn
PERFECT
innovation testing
prototyping strategy

65. ANSWERS
questions and hopefully some

66. email: bklmn@google.com
twitter: @_bklmn // @theblnce
site: bkl.mn // theblnce.com