This document contains the results of a survey conducted to help decide the content for a new music magazine. The survey found that the target audience is mostly teenagers aged 16-19 and that artists like Arctic Monkeys and Imagine Dragons are popular. Favorite colors include green, purple and red. Most respondents buy a magazine weekly and rate articles and the cover page as most important. The majority are willing to pay £1-2 for a weekly magazine. Kerrang is the most popular existing magazine.
2. Age
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10
8
6
4
2
0
16-19
20-23
24-27
28-30
As my primary audience is teenagers, I got mostly teenagers to fill out my
questionnaire and this will help me to decide what to put in the magazine. But as
my secondary audience ranges up to 30, I have also got results off people in that
age range.
3. Favourite Band or artist
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8
7
6
5
4
3
2
1
0
Arctic Monkeys
Imagine Dragons
Bastille
Coldplay
The 1975
Finding what artists are popular will help me to decide what to have in my feature
articles. I will now have articles within my magazine about Arctic Monkeys, Imagine
Dragons etc.
4. Favourite colour
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7
6
5
4
3
2
1
0
Green
Purple
Red
Orange
Pink
Blue
Black
This is an important question as this allows me to find out what colour to have as
my base colours for my magazine. This is important as I want my audience to be
attracted to my magazine and for them to pick it up. It will help if their favourite
colour is on the magazine.
5. How often do you buy a music magazine?
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8
7
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5
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3
2
1
0
Never
Weekly
Fortnightly
Monthly
This question will allow me to decide how frequent my magazine will be
published. For example, as the majority my target audience said that they buy it
weekly, I will set my magazine to be published weekly.
6. On a scale of 1-5, how important would you rate these features of a music
magazine, 1 being very important and 5 being not very important.
16
14
12
10
1
2
8
3
4
6
5
4
2
0
Articles
Cover Page
Pictures
Free Gift
Reviews
Interviews
Competitions
This question helps me to decide where to put the emphasis in my magazine. For
example there would be no point in including lots of competitions in the magazine
when people aren’t really interested in them. Instead I will put more emphasis on the
articles and the front cover.
7. How much are you willing to pay
for a weekly magazine?
How much are you willing to pay for
a monthly magazine?
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8
8
7
7
6
6
5
5
4
4
3
3
2
2
1
1
0
0
£1 - £1.50
£1.51 - £2
£2.01 - £2.50
£2.51 - £3
£3+
£1 - £1.50
£1.51 - £2
£2.01 - £2.50
£2.51 - £3
£3+
This question will allow me to decide a price This question will allow me to decide a price
for my magazine if I decide to have my
for my magazine if I decide to have my
magazine as one that is released weekly.
magazine as one that is released monthly.
8. What is your favourite magazine to read?
12
10
8
6
4
2
0
Q
NME
Kerrang
The Fly
None
This question will allow me to draw inspiration from Kerrang magazine as it is the
most popular magazine amongst my target audience. I will be able to study the
Kerrang magazine and use it as an inspiration for my magazine.
9. Favourite Features of a magazine;
Q – Interviews, Reviews and main articles.
NME – Cover Page and layout.
Kerrang – Interviews, reviews and pictures.
The Fly – Main articles and reviews.
Least favourite Features of a magazine;
Q – Adverts and Price.
NME – Adverts.
Kerrang – Adverts and layout.
The Fly – Adverts.
This Question allows me to draw inspiration from certain parts of
different magazines such as looking at features from the cover
page of NME. It also allows me to avoid features that my target
audience dislike as I would try to avoid the price of Q if I was
doing a monthly magazine.
