IBM Cleversafe deck

1. IBM Cloud Object Storage
Turn massive storage challenges into a business
advantage.
Joe Krotz
IBM CTS – Cloud and Storage Systems
August 2016

2. 2Page© 2016 IBM Corporation
Today, data is everything
2Page

3. IBM has acquires Cleversafe – The Leading Object Store Provider!
Software Company
• Founded in 2004 in Chicago
• Shipping product since 2008
Software Defined Object
Storage
• Over 100 people dedicated to
software development
Runs on Industry Standard
x86
• Certified platforms to provide
enterprise grade experience,
predictable performance and
support
Over 300 Patents Awarded
Object Storage Leader
two years in a row
Multiple Exabytes in
Production
Acquired by IBM 2015
Notable Milestones

4. IDC Report on
Object Storage Market
December 2014
• Customer spending growing 27%
per year
• Total market projected to be $28B
in three years
• Cleversafe highlighted
as “Market Leader and Market
Share Leader”
Gartner Report – Object Storage –
March 2016
• Cleversafe highlighted as leader in
Critical Capabilities

5. Unstructured Data is growing exponentially which is exactly why Cleversafe
is so critical
*Exabytes
0
20
40
60
80
100
120
2009 2010 2011 2012 2013 2014 2015 2016 2017
Unstructured Data
Structured Data
Source: IDC
Unstructured
data growth of
60–80%
per year
creates
Web-scale
storage needs
*1 exabyte = 1,000 petabytes =1 million terabytes = 1 billion gigabytes
Problem - Traditional and Legacy Storage Designed for
Transactional, Not Unstructured Data

6. Web-scale requires a new storage architecture
Objects 1000x larger
 HD videos/images/audio
 Genomic/seismic data
 Internet of Things/social media
Large and growing storage requirement
Up to exabytes with always-on availability and zero-touch,
carrier-grade security
Legacy storage won’t scale and is less cost-effective
 Traditional storage requires copies, replication, mirroring and disaster recovery (DR) to protect
data—Cleversafe can help eliminate those requirements, and can help lower both cost and
complexity
 Can also reduce requirements for power, cooling and management for lower TCO
 Cleversafe provides web-scale performance/capacity at any time with zero downtime operations
Multiple Interface: customer deployment flexibility
 Industry standard object API compatibility

7. Cleversafe has the strengths and differentiators our customers demand!
Availability – No downtime during software upgrades, hardware refreshes, and in the face of disk,
node, and site failures.
Security - Encryption for data at rest provides government grade security, no single disk, node or site
contains enough information to constitute a data breach with built in key management.
Scalability – Scale performance and/or capacity at any time with no downtime to operations
Efficiency – Less raw storage means less power, cooling and floors pace resulting in lowest TCO
Manageability– No RAID sets or replication schemes to manage. Manage more petabytes with less
people.

8. Object storage EFFICIENCY is defined by Cleversafe.
$
70% +
TCO Savings
How to build a highly reliable storage system
for 1 Petabyte of usable data?
RAID 6 + Replication
Cleversafe®
Original
1.20 PB Raw
Onsite mirror
1.20 PB Raw
Remote copy
1.20 PB Raw
1 PB
3.6 PB
900
3.6x
3.6x
3 FTE
Replication/backup
Extra Software
Usable Storage
Raw Storage
4TB Disks
Racks Required
Floor Space
Ops Staffing
1 PB
1.7 PB
432
1.7x
1.7x
.5 FTE
None
None
567 TB Raw 567 TB Raw567 TB Raw

9. Deployment Options – Traditional on Premise
Single Site
Site B
Two Site
Geo Dispersed
Site A
Site B
Site C
Site A
Most efficient storage for customers
who do not need site tolerance Mirroring for customers who require a more
traditional deployment
Best mix of
efficiency and
availability
providing site
tolerance
Most
Cleversafe
customers are
deployed in
three or more
sites

10. Original Data
Accesser®
Appliance
Accesser®
Encrypted, Erasure
Coded Slices
6
5
4
3
2
1
10
12
11
7
9
8
Slicestor®
Appliances
SITE 1 SITE 2 SITE 3
StorageNodes
2
4
3
2
8
7
6
12
11
10
1 5 9
The Accesser® can be a
physical appliance,
virtual appliance,
Accesser Application,
Docker Container or
Embedded Accesser.
The Accesser®
transforms objects
into slices and vice
versa.
The Slicestor® stores
slices of objects. (No
more than one slice of
a given object)
The Slicestor® is a
physical appliance.
Slicestor® and Accesser appliances are built using commodity hardware
components, and are available from Cleversafe and certified partners.
The Cleversafe Architecture

11. Original Data
Accesser®
Encrypted, Erasure
Coded Slices
6
5
4
3
2
1
10
12
11
7
9
8
Slicestor®
Appliances
SITE 1 SITE 2 SITE 3
2
4
3
2
8
7
6
12
11
10
1 5 9
The Cleversafe Architecture Expansion Factor The number of slices
created from an object by
the Accesser is the IDA
width (12 here)
The IDA (7 of 12 here) is
configurable, providing
the flexibility to optimize
reliability, availability, and
efficiency.
The smaller number of
slices required for the
Accesser to read the
stored object is the IDA
threshold (7 here)
Width divided by threshold (12/7 or 1.7 in this example) is called the IDA
expansion factor and ranges from 1.3 to 1.8. Usable storage capacity times
expansion factor equals raw storage required.
Accesser®
Appliance

12. Original Data
Encrypted
Data
Writing Data to Cleversafe
Erasure Coded Slices
Erasure
coding is
used to
transform
the data into
a
customizable
number of
slices
2
7
6
5
4
3
2
1
7
6
5
4
3
2
1
12
11
10
9
8
Original object is
encrypted1

13. Original Data Encrypted Data
Writing Data to Cleversafe
Erasure Coded Slices
Erasure coding is
used to transform
the data into a
customizable
number of slices
2
7
6
5
4
3
2
1
6
5
4
3
2
1
SITE 1 SITE 2 SITE 3
StorageNodes
Each slice is written
to a separate
storage node. In this
example, the storage nodes
are geographically dispersed
across 3 sites.
32
4
3
2
8
7
6
12
11
10
10
12
11
7
9
8
1 5 9
Original object is
encrypted1

14. Reading Data from Cleversafe
Reads can be performed using any 7 of the 12 slices
• The number of slices created on write is called the width (12 here)
• The number of slices required to read is called the threshold (7 here)
• This example is a “7 of 12” Information Dispersal Algorithm (IDA)
7
6
5
4
3
2
1
SITE 1 SITE 3
StorageNodes
2
2 4
3
7
1 6
SITE 2
9x9s redundancy creates one of the
most robust Object Storage solutions
on the market today!

15. Reads can be performed using any 7 of the 12 slices
• The number of slices created on write is called the width (12 here)
• The number of slices required to read is called the threshold (7 here)
• This example is a “7 of 12” Information Dispersal Algorithm (IDA)
7
6
5
4
3
2
1
SITE 1 SITE 3
StorageNodes
2
2 4
3
7
1 6
SITE 2
Even an entire site outage (plus one
additional storage node outage) can
be tolerated!
Reading Data from Cleversafe

16. Cleversafe Reliability Perspective
 Reliability is at the heart of Cleversafe development.
 Cleversafe erasure coding is inline so you can be assured data is at its fullest protection
level once ingested. It is not a post process.
 24x7 background rebuild processes & PerfectBits™ mitigate against unrecoverable
read errors on a disk as well as recover from disk and node failure.
 Cleversafe systems can be designed with over 10 9’s of permanent reliability

17. Cleversafe
Use Cases

18. Initial Deployment Options
On-premise Dedicated/Hybrid Public
• Cleversafe based product offering
with S3 and Swift accessibility
managed by customer’s
operations staff
• Dedicated: Cleversafe based product
offering with S3 and Swift accessibility in
SoftLayer facilities managed by IBM
• Hybrid: Cleversafe based product offering
with S3 and Swift accessibility in combined
on-premise and SoftLayer deployments
managed by customer and IBM SoftLayer
resources
• Standard: Swift based shared offering with
full Swift accessibility and standard object
price/SLA
• Nearline: Cleversafe based shared offering
with full Swift accessibility and nearline
price/SLA
• Select: Cleversafe based shared offering
with partial S3 and Swift accessibility and
standard object price/SLA

19. Active
Archive
Backup Enterprise
Collaboration
Storage as a
Service
Content
Repository
…….. via a set of flexible, scalable deployment models: on-premise, hybrid cloud or appliance
Value
Benefits
Value
Benefits
Value Value
Benefits Benefits
Scalable backup and
always-on data availability
for dependable recovery
and security at lower
infrastructure costs.
Keep content
accessible with a
scalable, reliable
and secure always
accessible data
archive.
Fuel workplace
productivity across the
globe with secure,
distributed access to
valuable content
Deliver new levels of
storage capacity and
availability with
carrier-grade
security.
Entrust business-
critical data to a
reliable, scalable, safe
and secure storage
platform with built in
fault tolerances.
• Efficiently distributed
backups across sites.
• Secure data at rest
without replication
• Restore and recover
from disasters faster.
• Easily manage storage
costs and security.
• Provide global data
access through a
variety of platforms
• Reduce storage mgmt
costs and complexity
• Efficiently scale
system to customer
demands
• Easily integrate mgmt
into existing
workflows.
• Store a single digital
copy of digital assets
• Access content
globally
• Efficiently manage
content.
• Real time access to
entire data set.
• Strong reliability
and availability
provide
continuous access
to data even in the
event of site
outages
Scalability Reliability Availability Efficiency Security Manageability
Benefits
Value

20. Enterprise Storage as a Service
NAS Services
File synch and
shareArchive Services
Video On Demand
services
• Scale: PB+ and expanding. New services
• Security: zero touch security for all content
• Availability: always-on availability for 2.5 years and new capacity in minutes
• Manageability: lower overall data center cost with high service levels
• Economics: 80% savings over old (legacy storage) approach and 43% over AWS
• Key Decision Makers: Corporate IT and storage team

21. Active Archive – Web Based Photo Sharing
Users upload photo
and video content via
web based application
Photo and video objects are sent to
Cleversafe via REST based protocols
Metadata is
captured and
stored
• Scale – 130 petabytes and growing: more than 50 Billion images stored
• Security – 50,000+ uploads per minute with zero touch security
• Always-on availability – SLA of 100% download on demand – even during CA to Nevada
datacenter move
• Manageability – 3 Administrators manage entire environment
• Economics – Operating costs reduced by more than 70%
• Key decision makers – Technical team backed by financial cost cutting mandates

22. Mobile Services Content / Voicemail Backup
S3 compliant phone backup
application protects cell phone
content by copying to
Cleversafe
• Scale: 25PB serving 10M mobile - Service is now expanding to deliver enterprise
services for mail and storage on demand.
• Security: Main driver and requirement for the customer
• Availability: 24x 7 availability.
• Economics: a reliable 80% savings means that KDDI can expand its business
profitably without IT in the way.
• Key Decision Makers: Technical teams

23. Scale your offerings without hesitation
Deliver competitive enterprise and consumer services by cost-efficiently storing, analyzing, and accessing data at scale with 100% confidence.
That's why Cleversafe provides an object storage platform for unlimited service expansion and agility that's easy to manage and easy to scale. With
Cleversafe, service providers can focus on developing and managing their offerings, and eliminate concerns about the storage infrastructure
underneath.
Content
Repository Backup Enterprise
Collaboration
Archive
Solutions for Service Providers

24. Create consistent, engaging experiences
From 4K resolutions to on-demand expectations, the size and volume of media files has exploded. Media and entertainment companies are
under increasing pressure to quickly produce, deliver and store new content across multiple distribution channels. As volumes swell to petabyte+
levels, companies are relying on Cleversafe's accessible, reliable cloud storage solutions to protect digital assets such as feature-length movies,
production content, imagery, documents, and more. Our massive object storage repository enables users to generate the content they need to
meet production demands today—and support business goals tomorrow.
Content Repository Enterprise Collaboration Archive
Solutions for Media and Entertainment

25. Put medical progress first
In the healthcare industry, life depends on data. That's why Cleversafe delivers innovative cloud storage solutions built for the next medical
breakthrough. With Cleversafe's always accessible and secure data repositories, health and life science organizations can get back to focusing on
what really matters: treating patients and conducting research.
Backup Enterprise
Collaboration
Solutions for Health Care & Life Sciences

26. Secure customer trust and business compliance
In an increasingly competitive mobile landscape, protecting customer data is a business imperative. Cleversafe's secure, scalable cloud storage
solutions help financial and insurance organizations eliminate data vulnerability at scale and meet increasingly strict compliance regulations.
Backup Enterprise Collaboration Archive
Solutions for Financial Services

27. Serve the public good with cloud efficiency, world-class security, and always-on availability.
Leverage cloud storage at petabyte-and-beyond scale—and drastically reduce cost. Cleversafe, backed by In-Q-Tel, offers government agencies
object storage with perpetual software licenses and meets COOP & DR requirements with out replication. So you can efficientlystore and access
sensitive data with total control, knowing that information is secure and inaccessible to unauthorized users—even in the unlikely event of a site or
server compromise.
Backup Enterprise Collaboration Archive
Solutions for Government

28. Cleversafe economics beat AWS and legacy storage!
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
480 TB 960 TB 1920 TB 3840 TB
S3
dsNet
Cost: 29–61%+ lower
$8,400
$4,210
$1,613
$1,053
Current NAS DR protected
Current NAS single copy
NAS Gateway and dsNet
dsNet object protected
Cleversafe
Cleversafe vs AWS S3 Cleversafe vs NAS
Cost: 80%+ lower
Cleversafe
S3

29. Cleversafe’s Competitive Differentiators
DISK LIFECYCLE
MANAGEMENT
Predict drive failures and
take appropriate action
Zero-Touch Encryption
No need for 3rd party
encryption or key
management
Flexible, Reliable EC
Data is strongly consistent and
fully protected on write
Flexible Licensing Model
On-premise perpetual or
dedicated/public
subscription
Software Defined /
Hardware Aware
Robust management window
SOFTWARE PACKAGED
WITH OS
No need to install and
manage a separate OS
Flexible Deployment
Model
On-Prem, Off-Prem &
Hybrid
Proven at Massive Scale
Customers with well over
100PB in production
Reduce Cost &
Complexity
Less HW, facilities, staff
leads to efficiency at
massive scale

30. Cleversafe Business Value
Half the Storage Footprint
Cleversafe's requires 50% less
storage capacity than traditional
storage approaches, which means
lower overhead costs such as power
and cooling expenses.
Increased Business Flexibility
Nine nines system reliability and
100% uptime enables businesses to
expand, relocate and deploy new
data centers with less risks and
lower costs.
At Least 15x More Efficient to
Manage
Cleversafe's intuitive software allows
storage architects and
administrators to scale and manage
the storage environment easily,
freeing up time for other mission-
critical tasks.

31. For more information:
Websites:
https://www.cleversafe.com/
http://www-03.ibm.com/systems/storage/
http://www.ibm.com/cloud-computing/us/en/
Product Pages:
http://www-03.ibm.com/systems/storage/flash/
http://www-
03.ibm.com/systems/storage/storwize/
http://www-03.ibm.com/systems/storage/disk/xiv/
IBM RedBooks
https://www.redbooks.ibm.com/
Thank you!