This document provides an overview of marketing services and case studies from Moving Traffic Media. It describes services including paid search, social media advertising, SEO, and content marketing. Case studies show how the company helped businesses across industries achieve goals like increasing leads, sales, and organic traffic. Services are organized into three categories: search, social, display advertising and include paid channels and optimization.

1. Capabilities Overview
and Case Studies

2. 2 | M O V I N G T R A F F I C M E D I A . C O M
Google
PPC
Local
SEO
Traditional
SEO
Amazon
PPC
Yelp
PPC
Link
Building
Facebook
PPC
Content
Calendar
Static
Banner
Dynamic
Banner
Native
Ads
Video
SEARCH
SOCIAL
DISPLAY
Community
Mgmt
LinkedIn
Instagram
Video
Content
Mktg
3 Service Categories

3. 3 | M O V I N G T R A F F I C M E D I A . C O M
QA
MEASUREMENT
AUDIT
MEDIA
MGMT
Alignment
Strategy
Insights Testing
Execution
OPTIMIZATION
3Phase Approach

4. 4 | M O V I N G T R A F F I C M E D I A . C O M
Case studies are
available for any service
in any phase

5. National Co-Working Space Operator
• Service: Paid Search, Display Advertising
• Objective: Generate phone and web submission leads
• KPI: Cost/Lead
• Challenge
• Location specific Google Analytics accounts were set up inconsistently making if difficult to
accurately count the number of leads generated through paid, owned and earner marketing
channels.
• Details
• Implemented new tracking tags for all submission buttons and location emails
• Updated UTM codes to pass lead data correctly to AdWords and Call Rail
• Built custom reporting dashboard for each location’s marketing stakeholder
• Outcome
• Increased leads associated to Google AdWords program by 18% in first month
5 | M O V I N G T R A F F I C M E D I A . C O M

6. International Legal Product Company
• Service: Paid Search
• Objective: Grow Ecommerce Channel
• KPI: RoAS
• Challenge
• With a flat year over year budget, the challenge was to improve the volume of orders by
increasing the return on ad spend
• Details
• Implemented keyword and campaign optimization process
• Improved long tail coverage with a product feed based shopping campaign
• Created an account level negative keyword list
• Outcome
• Improved year-over-year RoAS by 5% through a 39% conversion rate improvement
6 | M O V I N G T R A F F I C M E D I A . C O M

7. Local Construction Company
• Service: Paid Search, Paid Social
• Objective: Generate phone and web submission leads
• KPI: Cost/Lead
• Challenge
• Manage a conservative seasonal budget while maximizing reach across a strictly defined
geographic target
• Details
• Built hyper-locally targeted campaigns with dynamic phone call tracking
• Implemented quarterly testing program to expand PPC beyond just AdWords
• Created an optimization process to evaluate multiple ad platforms for quick reallocations of
budget
• Outcome
• Increased volume of leads by 2X over three years while maintaining CPL
7 | M O V I N G T R A F F I C M E D I A . C O M

8. National Investment Firm
• Service: Traditional Search Engine Optimization
• Objective: Seamless Site Migration
• KPI: Target Keyword Rankings
• Challenge
• Preserve existing keyword rankings through a website redesign and platform migration while
simultaneously implementing a SEO growth strategy across the new site.
• Details
• Conducted a holistic wireframe and content mapping audit
• Implemented a redirect strategy to assure server rules where in place
• Outcome
• Increased page 1 rankings by 139% while
increasing number of keywords ranking
on first page by 176.
8 | M O V I N G T R A F F I C M E D I A . C O M
+176
Page 1
Rankings
+139%
Increase in
Organic
Rankings from
Baseline
4.9
Average
Position
Pre/Post Organic Rankings
Q1-2014 Q2-2014 Q3-2014 Q4-2014
Q4 Site Launch

9. Wilderness Lodge Operator
• Service: Local Search Engine Optimization
• Objective: Increase Local and Map Listing Volume
• KPI: Mobile Speed
• Challenge
• Constant addition of new video and image content eventfully slowed desktop and mobile
site speed which led to gradual lose of top local listing rankings
• Details
• Technical audit led to removal of page load speed barriers
• Content strategy designed to organize new image and video posts
• Details
• Increased mobile site speed by 30%
9 | M O V I N G T R A F F I C M E D I A . C O M
+16%
Increase in
organic traffic
year over year
-30%
Decrease
in average
page load
time
+22%
Increase in
mobile
organic traffic
year over year

10. 1 0 | M O V I N G T R A F F I C M E D I A . C O M
Thank You

11. National Medical Billing Company
• Service: Traditional Search Engine Optimization
• Objective: Increase Non-Brand Organic Traffic
• KPI: Organic Traffic Volume
• Challenge
• Maintain the site’s look and feel to balance current customer’s reliance on the easy
navigation while becoming a destination for new visitors.
• Details
• Keyword research that informed a content gap analysis
• Blogger outreach program
• Internal linking program and meta tag update
• Outcome
• Increase non-brand traffic by 156% though new content and optimization
1 1 | M O V I N G T R A F F I C M E D I A . C O M
156% 47%
-56%
Organic Traffic New Visitors Bounce Rate Pages / Session
160%

12. Parenting Advice Publisher
• Service: Traditional Search Engine Optimization
• Objective: Increase Non-Brand Organic Traffic
• KPI: Organic Traffic Volume
• Challenge
• Establish organic rankings because a technical platform limitation created a duplicate
content issue which produced an inability to rank well.
• Details
• Technical audit
• Content analysis
• Strategy around category and topic pages
• Details
• Increased organic traffic by 2000%
1 2 | M O V I N G T R A F F I C M E D I A . C O M
June July August September October November
+2,009%
Increase in
Organic Traffic
+2,435%
Increase in
Organic
PageViews
+8,257%
Increase in Mobile
Organic Traffic