Google-Analytics-July-2015-Report

CateringPriceIndex
© 2015 Catering Price Index, 50 Holly Walk, Leamington Spa, CV32 4HY Telephone: 01926 470850 Visit: www.cateringpriceindex.co.uk E-mail: enquiries@cateringpriceindex.co.uk 1
Google Analytics
Catering Price Index
July 2015
CPI – 25 Years of Independent Benchmarking Excellence
(Part of First Benchmark Index Ltd – Company No: 2730154)

CateringPriceIndex Google Analytics
July 2015
OVERALL
VISITORS
1 – Overall Visitors: This shows both the total number of ‘sessions’ (unique visits to the website as a whole) and the number of individual page views
occurring each month since monitoring began in July 2013 up until July 2015, excluding all activity originating from within the CPI office.
In terms of the most important measure, ‘Sessions’, the website has maintained much of the momentum of May 2015’s best ever result, with traffic
levels rising once again and 918 ‘hits’ generated. The consolidation of the recent surge in visitor numbers most likely attributable to:
 Our higher ranking and visibility on Google, Bing and other search engines with most key search terms.
 Increased social media ‘backlinks’ (incoming links) resulting from the ongoing and consistent engagement via our Twitter account (with at least
3 ‘Tweets’ or ‘Retweets’ now occurring per day), with incoming social media links representing one of the most important factors in SEO.
 Publishing of the first edition of our long-proposed feature ‘The Meat Monitor’ on 18th
June 2015, which was distributed to clients and
prospective clients alongside a link to the website version. ‘Home’ page, sidebar and Twitter links created to the article.
In order to help maintain the current momentum around the website and the raising of the company’s profile, in August 2015 it is planned to publish
a new summer edition of our most successful feature in terms of generating website traffic, ‘Seasonal Price Watch’.
Fig 1.

July 2015
SECONDARY
OVERALL MEASURES
2 – Unique Users: This shows the number of different users visiting the company website (multiple visits by the same user counted as 1) each month
from July 2013 up until July 2015, excluding all activity originating from within the CPI office.
3 – Average Session Times: This shows the average length of time spent on the website by all visitors each month, again excluding all activity
originating from within the CPI office. Whilst the raising of the company’s online profile in recent months has attracted a broader range of traffic, this
appears to have had an inverse knock-on effect on session times, with more visitors for whom our services are not directly relevant.
Fig 2.
Fig 3.

July 2015
VIEWS BY PAGE
4 – Number of Views by Page: This shows the number of visits to each page within the website during July 2015, excluding the Homepage (which
registered 958 views). The pages are shown in the order they appear on the toolbar where applicable.
Of the pages shown on the main toolbar (aside from, of course, the ‘Home’ page), ‘Why CPI’ garnered the most views over the past month with 48.
Despite not featuring on the toolbar and already being partially visible on the ‘Blog’ page, ‘The Meat Monitor: Summer 2015’ nevertheless maintained
the largest number of views across all individual pages, with 50.
Fig 4.
Main Toolbar

July 2015
LANDING PAGES
5 – Visitor Proportions by Landing Page: This shows the pages from which each of the 918 visitors during July 2015 first entered our website (the
‘landing’ page).
The Homepage is currently more dominant in this respect than at any other time since monitoring began, due to our increased visibility on search
engines such as Google, which almost always display this page ahead of others for most search terms. Aside from this, the Food Inflation Article ‘Tag’
Page (a list of our food inflation related news articles), and ‘The Meat Monitor: Summer 2015’ proved to be the most effective pages in attracting visits
to our website.
The proposed annual cost to the MoD for our services is only £278,000 (or £118,000 if the contractors are obliged to cover the cost of the
invoice verification element).
Fig 5.

July 2015
EXIT PAGES
6 – Exit Rate by Page: This shows the percentage of visitors to each of the main pages shown on the toolbar who exited the website from that page
during July 2015, and represents a crude inverse measure of how successful each page has been in engaging with potential clients. However, certain
pages, in particular those at the ‘back-end’ of the website such as ‘Contact Us’, can reasonably be expected to show a higher rate of departure due to
the more conclusive nature of the content.
The ‘Home’ page shows a slightly increased rate of visitors departing the website at 52% (rising from 48% in June 2015), which may again be due to
the greater numbers, and geographically broader swathe, of visitors arriving there as a result of our increased search engine visibility, for many of
whom our services are not of relevance (i.e. those based abroad).
The proposed annual cost to the MoD for our services is only £278,000 (or £118,000 if the contractors are obliged to cover the cost of the
invoice verification element).
Fig 6.

July 2015
SEARCH
TERMS
7 – Search Terms: In light of the factors positively affecting our Search Engine Optimisation described on page 2, it should also be noted that, as of
1st
August 2015, pages from our website now appear prominently among the results in the most common broader searches on Google relevant to
our area of business where we were often not visible at all until recently, including:
Search Term Highest Ranking Website Page
Food Inflation UK 1st
page, 5th
result – Food Inflation Article ‘Tag’ Page (currently ranks ahead of all content on the subject across all trade media
and most mainstream media, including the Guardian, Daily Mail and BBC!)
Food Inflation 2nd
page, 8th
result – Food Inflation Article ‘Tag’ Page
Food Price Index UK 1st
page, 3rd
result – ‘Home’ (behind only the government’s ONS Consumer Prices Index)
Food Price Index 2nd
page, 8th
result – ‘Home’
Catering Prices UK 1st
page, 3rd
Catering Prices 1st
page, 5th
Food Prices UK 4th
page, 9th
Food Price Top result – ‘Home’ (ahead of our main competitor Quenelles, whose keywords these appear to be, whom we were behind
Benchmarking this time last year)
Catering Inflation/ Top result – ‘Home’
Catering Inflation UK
The following is a list of the most popular search terms used by visitors who have entered our website via a search engine since monitoring began in
July 2013 (in descending order of popularity and excluding ‘Catering Price Index’). The absence of the word ‘benchmark’ or ‘benchmarking’ is of
particular note, as we have long suspected this is not commonplace terminology among many potential clients looking for services such as ours.
Catering Prices Food Catering Prices
Catering Costs Catering Price List
Food Price Index UK Food Inflation UK
Catering Company Prices Caterers Prices
DBC Foodservice Catering Meat Prices

Organisation Name Address Type Sessions Pages Viewed Total Duration
Barclays Bank (Cannotbesureof preciselocation) Financial 1 2 05:44
Bard Ltd ForestHouse, TilgateForestBusiness Park, Brighton Road, Crawley, RH11 9BP, 01293 527888 Medical 1 9 07:31
Birkbeck College MaletStreet, London, WC1E7HX, 020 7631 6000 Education 1 3 15:01
British Arab Commercial Bank (former client) 8-10 Mansion HousePlace, London EC4N8BJ Financial 1 2 00:22
Bournemouth University Fern Barrow, TalbotCampus, Poole, Dorset, BH12 5BB, 01202 524111 Education 1 2 00:22
Crawley Basepoint Business Centre (Unableto tell which business) Retailer 1 2 00:13
L.E.K.Consulting 40 Grosvenor Place, London SW1X 7JL, 020 7389 7200 ManagementConsulting 1 2 01:47
London Business School Sussex Place, Regent's Park, London NW1 4SA, 020 7000 7000 Education 1 3 00:44
Mercedes-Benz UK Ltd (Part of Daimler AG) DelawareDrive, Tongwell, Milton Keynes, 01908 245000 AutomotiveCorporation 1 2 08:20
Nottingham City Council Loxley House, Station Street, Nottingham. NG2 3NG Local Government 1 5 01:19
Oxford University Cannotbesureof preciselocation Education 2 7 01:16
Tradex Insurance Victory House, 7 Selsdon Way, London, E14 9GL(visitmay originatefromoneof 7 other offices) Insurance 1 9 04:33
University of Portsmouth Winston Churchill Avenue, Portsmouth, PO1 2UP, 023 9284 8484 Education 1 3 01:11
University of Surrey Guildford, Surrey, GU2 7XH, 01483 300800 Education 1 2 00:52
West Lothian Council WestLothian Civic Centre, Howden South Road, Livingston, EH54 6FF Local Government 1 5 01:06
July 2015
SALES LEADS
8 – Potential Sales Leads: Although it is not possible to identify the vast majority of organisations that have visited our website (with Google Analytics
providing little detail beyond the town or city in which an organisation is based or, even less helpfully, where the organisation’s Internet Service
Provider is based), it is possible to identify a small proportion of visiting organisations using the Audience > Technology > Network function. Whilst this
predominantly states the identity of the visitor’s ISP, some (usually larger) organisations have their own dedicated networks, and these organisations
and their precise location can therefore be identified to a fair degree of accuracy.
The table below shows the identifiable organisations that have spent notable amounts of time looking at our website during July 2015 who do not
currently count among our clients. Whilst these are by no means the most solid leads, as it is impossible to identify the individual within each
organisation, it may be worthwhile approaching them or adding to the sales database. The total duration stated in Column F represents a crude
indicator of their level of interest, with the visitors spending more than 3 minutes browsing the website highlighted in grey.

Google-Analytics-July-2015-Report

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