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Proto-personas
Friday 10th June 2016
collaboratively.
How to make
Joanne Rigby
User Experience Director
@joanneux #uxscot
“If you design for everyone,
you delight no one. That is
the recipe for a mediocre
product.
Alan Cooper
representatives
Personas are
of our users
(based on research)
Proto-personas
(AKA Provisional personas, ad-hoc personas)
Why proto-personas are great
● Fast to produce
● Start the project as we mean to go on (user needs inform
decisions)
● Avo...
Proto-personas give us a
shared understanding,
not insight
How to make
Proto-personas
Our client:
Well known,
Cinema chain
Fast proto-persona activity
1. Freelist every
type of user
2. Post-it note
goals/needs
3. Group our goals
4. Name your groups
In groups:
1. Review the copy of your post it notes
2. Use post-it notes to complete the
persona template
15mins
Activity
...
In groups:
1. Present your persona to another group
2. Agree together what the final post it
notes will be adding and remo...
1. Freelist every type of user (our inspiration list)
2. Post it note goals/needs
3. Group our goals
4. Name your groups
5...
Your turn
We’d love to see your workshop photos
using the template
Find the template here:
http://orangeb.us/obpersona
Sen...
Thanks
Joanne Rigby
User Experience Director
joanne@orangebus.co.uk
@joanneux
@orangebus
Persona Template
http://orangeb.
...
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Proto-persona workshop UX Scotland 2016

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Design personas are a stable part of our UX toolkit. They help us keep the audience in perspective and communicate their needs. Personas naturally evolve throughout a project as we gain more knowledge through user research - but where do we start before we have research?

Proto-personas are not a substitute for research informed personas, but they do help us to quickly document audience assumptions around persona types, goals and frustrations. Making persona creation a collaborative activity allows us to extract stakeholder knowledge and assumptions around the audience to gain a collective understanding and achieve stakeholder buy-in to our process from the project outset.

Veröffentlicht in: Internet

Proto-persona workshop UX Scotland 2016

  1. 1. Proto-personas Friday 10th June 2016 collaboratively. How to make Joanne Rigby User Experience Director @joanneux #uxscot
  2. 2. “If you design for everyone, you delight no one. That is the recipe for a mediocre product. Alan Cooper
  3. 3. representatives Personas are of our users (based on research)
  4. 4. Proto-personas (AKA Provisional personas, ad-hoc personas)
  5. 5. Why proto-personas are great ● Fast to produce ● Start the project as we mean to go on (user needs inform decisions) ● Avoiding ‘designing for everyone’ ● Discover assumptions and misconceptions
  6. 6. Proto-personas give us a shared understanding, not insight
  7. 7. How to make Proto-personas
  8. 8. Our client: Well known, Cinema chain Fast proto-persona activity
  9. 9. 1. Freelist every type of user
  10. 10. 2. Post-it note goals/needs
  11. 11. 3. Group our goals
  12. 12. 4. Name your groups
  13. 13. In groups: 1. Review the copy of your post it notes 2. Use post-it notes to complete the persona template 15mins Activity Complete persona template
  14. 14. In groups: 1. Present your persona to another group 2. Agree together what the final post it notes will be adding and removing post it notes 5mins per group Activity Feedback
  15. 15. 1. Freelist every type of user (our inspiration list) 2. Post it note goals/needs 3. Group our goals 4. Name your groups 5. Complete proto-persona templates ...then research Steps to collaborative proto-persona creation
  16. 16. Your turn We’d love to see your workshop photos using the template Find the template here: http://orangeb.us/obpersona Send us a tweet @orangebus
  17. 17. Thanks Joanne Rigby User Experience Director joanne@orangebus.co.uk @joanneux @orangebus Persona Template http://orangeb. us/obpersona

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