"What do you do?" is by far the most difficult question that any UX Designer can ever be asked. This presentation hopes to offer a bit more insight into what UX can involve and to share its benefits which can't normally be summed up easily.

1. A day in the life of a UX Designer
Joanne Richardson
26th July 2010
SuperUX

2.  User Experience Designer at Orange Bus
 Over 3 ½ years in UX and user research
 Always been a passion since University
 Worked on some pretty exciting projects!
TV Licensing, Nexus, Sage

6. A dedicated team
Not distracted by how it will look or be built at the important planning phase.
Backed up by research
Creates an informed design.
Saves money
Changes at the start are cheap.

7. I give up, I
can’t find
what I want!
I don’t know
what I’ve done
wrong. Grr!
15 steps! I
don’t have
time for this.

8. Inform the design
Apply best practice
Problem solve early
Focus the project

9. ...and beyond!

10. The more we know upfront, the better we can plan, design and reduce costly changes later
on

11. Listen to Stories
 Personas
(whole team understands the audience)
 Analytics
(look for patterns & problem areas)
 Ethnography
(observation in a persons own environment)
 Client research
(e.g. call centre stats, surveys)

12.  Stories and experience
 Business needs & goals
 Competitor Analysis
 Content Audit
 Requirements Gathering

13.  Prioritise Requirements
What's achievable?
 Experience Statement
Ethos of the project
 Design Principles
User & business needs combined
 Gap Analysis
Where are we now and where do we want to be?

14.  See the whole issue
 Knowledge gathered
informs the design
 Strategy focuses it

15.  Structure of the website
 Labelling
 Plan for content early!

16.  Lots of Sketches
 Wireframes
 Documentation

18.  Documentation
 Quality Assurance
 Content Curation
 Project Focus

19.  Usability Testing
 Track Analytics
 Always looking to improve

20.  You can’t do everything
 UX can fit any budget
Its about picking the things that will give the greatest benefit