Second part of How To Market A Book overview. Includes your book fundamentals. Knowing yourself and your book, professional editing and cover design, getting your book sales page correct on the retailer sites, categories, keywords, sampling, pricing,

1. with Joanna Penn
Author, Speaker & Entrepreneur
@ thecreativepenn

2. If you don't get the fundamentals right, then even
if you do a huge marketing campaign, no one will
buy your book.
And in fact, if you ONLY do the things in this
part, you'll be streets ahead of other people.

3. 2.1. Prerequisite
• Write for a specific target or category
• Find your comparison authors
• Understand where they hangout
• What do you enjoy doing in terms of
connection with people?
• How do you interact with others?
• Do you like images or words to convey
ideas?
• What sites do you hangout on for fun?
• Is marketing just about one book, or are
you building for the long term?

4. 2.1. Prerequisite
• Rewrite and redraft. Repeat until you cant
do any more.
• Structural edit/Editorial review
• Revisions
• Beta readers
• Line edits
• Revisions
• Proofreading
• Publication
• Post-publication
• Make sure the cover resonates with the
genre you are writing
• Research your genre on Amazon
• Don’t your a painting that your child did
or you did yourself
• Ask your designer to optimize for the
thumbnail size image

5. 2.2. Your book page on the retailer’s website
• It’s important to match reader
expectations and the promise of
what your book delivers with what
your book is actually about
• Brainstorm words & phrases
• Check the usage of keywords in
the search engines & Amazon
• Add the keywords into your book
metadata
• Setup author page
• Split one account into multiple
names
• Re-format your book sales
description
• Book sales tracking graphs

6. 2.2. Your book page on the retailer’s website
• Get into the meat ASAP
• Pay attention to what will hook the
reader
• Make sure formatting is excellent and
easy to read throughout
• Lower price attracts reader to try a
new author
• Multiple books at multiple price
points
• Value pack bundling at higher prices
• Free pricing strategy
• An Amazon Kindle specific program
that allows you to put your book into
the Amazon Prime lending program
• Receive a percentage of lending
income from a fixed monthly pot

7. Want more?
http://viewBook.at/marketbook
http://www.TheCreativePenn.com/howtomarketabook/