These are a just a few types of content you can turn your energy toward when you want to invest in your customers and build loyalty.

1. 7 TYPES OF CONTENT THAT HELP
BUILD CUSTOMER LOYALTY
BigDoor

2. 1. CREATE CONTENT THAT BUILDS TRUST

3. BUFFER: HONESTY IS IMPORTANT
http://open.bufferapp.com/buffer-has-been-hacked-here-is-whats-going-on/

4. 2. CREATE CONTENT THAT TELLS YOUR STORY

5. CHIPOTLE: FOCUS ON YOUR WHY
http://www.scarecrowgame.com/

6. 3. CREATE CONTENT THAT ASKS THEIR OPINION

7. MODCLOTH: ASKS CUSTOMERS WHAT THEY WANT
http://www.modcloth.com

8. 4. CREATE CONTENT THAT SHOWS YOU ARE LISTENING

9. TRELLO: ASK THEM WHAT THEY WANT BUILT
http://www.trello.com

10. 5. CREATE CONTENT THAT SPOTLIGHTS CUSTOMERS

11. DUNKIN DONUTS: FAN OF THE WEEK
https://www.facebook.com/DunkinDonutsUS

12. 6. CREATE CONTENT THAT REMINDS THEM YOU’RE HUMAN

13. WISTIA: PEOPLE BEHIND THE BRAND
www.wistia.com

14. CREATE CONTENT THAT MAKES THEM SMILE.
[PEOPLE LOVE TO SMILE.]
[PEOPLE LOVE TO SMILE.]

15. SPACENEEDLE: MOMENTS OF VISUAL DELIGHT
http://www.spaceneedle.com/home/

16. OKAY LET’S WRAP THIS PARTY UP