1.
SALON
RICHY EL RASSY
Branding Proposal
Prepared by Joanna Douba

2.
TABLE OF CONTENTS
• The Importance of Branding
• Current Brand & Social Media
• The Competition
• Juliano Asmar
• Georges Mattar
• Rita Tamer & Elie Fayyad
• Customers
• Current Customer Persona
• Target Customer Persona
• New Brand Values

3.
TABLE OF CONTENTS
• Branding Package Elements
• Social Media Content Strategy
• Timeline
• Pricing

4.
THE
IMPORTANCE
OF BRANDING

5.
BRANDING LEADS
TO DIFFERENTIATION
Customers remember brands that
have a unique identity.

6.
DIFFERENTIATION
LEADS TO BRAND
RECOGNITION
And brand recognition means
long-term profits.

7.
YOUR BRAND IS THE
EXPERIENCE YOU
CREATE FOR YOUR
CUSTOMERS
And customers remember
experiences and stories. They connect
with you on an emotional level.

8.
YOUR BRAND IS
THE WAY YOUR
CUSTOMERS
SEE YOU
To attract new customers,
it is important to present a
consistent image.

9.
YOUR BRAND TELLS
YOUR STORY
It tells the customer what to expect
from you.

10.
STRONG BRANDS
GENERATE
REFERRALS
People love to tell each other
about brands they love.

11.
YOUR BRAND KEEPS
YOU FOCUSED AND
CLEAR
It helps guide your marketing
strategy so you know exactly what
to say and to whom.

12.
CURRENT
BRAND &
SOCIAL MEDIA

13.
CURRENT BRAND & SOCIAL MEDIA
• Typographic Logo
• High number of likes on social
media
• Relatively low engagement on
social media
• Irregular posting
• Amateur photography
• Facebook page mirrors
Instagram page
• Website points to a broken link

14.
THE
COMPETITION

15.
JULIANO ASMAR
• No clear single logo or visual
vocabulary
• Colors: Black & Silver
• A mix of semi-professional and
professional photography
• Posts regularly (every few days)
• Technique Videos
• Promotional Videos
• Focused on pictures of customers
• Buys Likes on Facebook
• Low engagement on Instagram

16.
GEORGES MATTAR
• Typographic Logo
• Colors: Black & Grey
• Professional Photography
• Has similar branding across
platforms
• Posts regularly (every few days)
• High number of followers on
Instagram due to his semi-celebrity
status as a stylist on MTV
• High number of likes on Instagram
• Facebook page mirrors Instagram
page
• Cross-marketing

17.
RITA TAMER & ELIE FAYYAD
• Typographic Logo
• Colors: Black & White
• Semi-professional Photography
• Common branding across platforms
• Posts regularly (every few days)
• Focused on pictures of customers
Average number of likes on Instagram
• Low number of likes on Facebook
• Buy likes on Facebook
• Facebook mirrors their instagram
account
• Technique Videos
• Before & A#er videos

18.
CUSTOMERS

19.
CURRENT CUSTOMER PERSONA
• 40+ year old woman
• Housewife living in the rich areas around Antelias
• Goes to the gym
• Lots of social engagements
• Takes care of herself
• Has a house keeper
• has time but doesn't like to wait
• Eats out a lot
• Likes classic cuts and hair color

20.
TARGET CUSTOMER PERSONA
• 20-30 years old woman
• University student or working
• Upper-middle class and high class
• Eats out a lot
• Tech-savvy
• Social media-savvy
• Adventurous & willing to try new trends in hair/make up/nails

21.
NEW BRAND
VALUES

22.
GLAMOROUS
ELEGANT
YOUNG

23.
COMFORTABLE
CONVENIENT
AUTHENTIC

24.
MODERN
FRESH

25.
PROFESSIONAL
TRANSPARENT

26.
BRANDING
PACKAGE

27.
DELIVERABLES
• Logo
• Signage
• Brand Guidelines
• Colors
• Typography
• Logo Use
• Photography Style
• Business Cards
• Uniforms
• Social Media Branding
• One-page Website
• Social Media Content Strategy
• Full Competitor Analysis
• Content Plan

28.
TIMELINE

29.
DELIVERY TIMELINE
Week 1
Logo
Week 2
Logo
Revisions
Week 3
Brand
Guidelines
Signage
Uniforms
Business Cards
Social Media Branding
Week 4 Week 5
Social Media
Content Plan

30.
THANK YOU