1. 6 steps leading to a
SOLID Transformation Strategy

2. DigJourney’s Purpose
Living in a time of dramatic change - unparalleled in modern history -
we work to instill confidence and courage to evolve in
individuals, organizations and societies, giving them capabilities to find
their own path into the future.

3. Ecosystem for Transformation
Methodology Consulting
- Strategy
- Training
- Large scale
transformation
- Focus: boards &
management
Digital toolsBook
- Launched 2016
- Co-created by 40
researchers and
practioners
- Used by some 70-80
companies in Sweden
(public and private sector)
- Bestseller
- Course literature
- Used by top Swedish
firms
- English version
released fall of 2017
- Beta launched:
- Digital maturity test
- Cases
- Exercises and guides

4. Creating a SOLID*
Transformation Strategy
*Strategy based on empowering the Organization through Leadership,
Innovation and Digital maturity

5. 6 Steps Towards a
SOLID Transformation Strategy
1. Company DMI
9 motors
2. Industry Players
DMI
3. Overall Strategy
4. Waves of Change
5. Digital Destination
6. SOLID Strategy
Review of strategic
company
documentation
Company Interviews
Outside/In
Assessment

6. 1. Analyze DMI* of your Company
*Digital Maturity Index

7. Providers
New players
Substitutes
Traditional
competitors
Customers
Your
company
2. Analyze DMI of the Industry

8. Differentiation
Customer Relations Network Effect
Cost Leadership
3. Consider Overall Strategy

9. 3D-printing
Artificiell Intelligence
Augmented Reality
Automation
Battery Development
Beacons
Big Data/Data Analytics
Blockchain
BYOD
Click to Pay
Co-Creation
Content Marketing
Continuous Innovation Process
Crowdfunding
Distributed Organizations
Crypto Currencies
Customer Journeys
Digital Workplace
Drones
Eco System
From Product/Function to CX
Gamification
Internet of Things
Internet Security
Messaging Apps
Mobility– Mobile
Notifications
Objectives and Key Results
Omni-channel
On Demand Delivery
Open Innovation
Personalization
Positioning
Quantified Self
Real time
Sharing Economy
Social by dDesign
Social Search
Strategy, Organization and
Innovation merge
Virtual Reality
Wearables
4. Prioritize Waves of Change

10. *A Future Desired State
?
5. Describe Digital Destination*

11. 6. SOLID Transformation Strategy*
• Buy-in from owners & board
• Get customer and market insight
• Develop vision & mission
• Describe how the company should work
• Organize the transformation
• Eliminate barriers to change
• Quick wins
• Increase the organization's digital skills
• Lay the foundation for process work
• Create a scalable infrastructure
• Explore Value Proposition & Revenue Model
• Explore Touch Points & Relations
*Actions based on general recommendations for companies in the Mobilization phase

12. Joakim Jansson
+46708-664035
joakim@digjourney.com
twitter@joajan