7. Product life cycle
All products will
eventually start to
decline
More competitors enter
the market
New tech brings new
capabilities
Disruption changes user
behaviour
In digital the rate of
innovation means what
works today won’t work
forever
8.
9.
10. Implications of strategic plans for
product managers
You have clear goals
and objectives to work
towards
Leverage these goals to
help you prioritise your
product roadmaps
11. Challenges
• Which? is much smaller organisation than the BBC or
Microsoft yet it still has a relatively large number of products
and services under development
• The challenge my team faces at Which? is that its digital
ambitions are ahead of where we are as an organisation
• Our whole digital team is 63 people including product and
UXD, and we are supporting around 14 products in active
development
• To put this into perspective at the BBC my Weather and
Travel News team managed 3 products with a total team of
28 people, and this didn’t include the development teams
which built some of the components we used like the global
nav or BBC identity
So…. this makes it a very challenging environment for our
product managers to prioritise
19. High, Medium, Low
Editorial Development Marketing Sales Total
Feature 1 H M L L 15
Feature 2 H H L L 25
Feature 3 L M H M 45
Feature 4 M L M H 45
Assume H = 5, M = 3, L = 1
Different stakeholders usually have a different opinion about
what is a high priority
Approach is too internally focused
Can use a multiplier to come out with aggregate weighting
but are all stakeholders equal?
22. Minimum viable product
Use a combination of value
mapping and story mapping
to determine
What are the most valuable
features
And what set of features need
to be delivered together to
create the minimum viable
product
