1. Space is definitely an important source of
inspiration and creation of ideas.
2. Even when I already believed failure is part
of any process in life, now I have a stronger
conviction.
3. It is all about understanding human beings,
their needs, their expectations, their problems,
their dreams, etc. to get great ideas that can
meet all of them.
3 Key Takeways

My own process

Ignorance Expectation
1. Mindset
Curiosity
2. Empathize and define
Excitement
I wasn’t really sure about what design
thinking was about and how it could
fit in my life, but I was eager to know.
It was really starting. We were actually beginning a new
process for me. I do lot’s of interviews, but with another
point of view. This time my eyes (and ears) were wide
open! Then, I had to focus on one single minded
problem to solve! After all that information!
Let’s start
thinking
What
problem to
choose!
3. Ideate
Wow! 50 ideas? At least? I figured out I
normally think of 2 or 3 at the most. I
know now, I am not stopping anymore
with obvious solutions that pop up
quickly.
Thousands of
questions

Ok, it was
already
tough!
Let’s face it
directly
4.Prototype and test
It was difficult enough to find 50 ideas
to approach a problem. Now make
them “real”? Prototyping means
creating! Here it was harder! The
challenge went from what I had on my
head, to what I could do with my
hands!
Then, present the idea…. And be able to
listen to feedback, openly and with
honesty. It can be hard. One can be
really convinced, and our idea might
not be the best…
Even when I have always believed in
failure as a formula to grow and develop
ourselves, it is sometimes hard. But we
have to learn to deal with it in a positive
way. We have been taught with several
brilliant examples. So it works!
Let’s see what
the results
are
Facing what
was not really
expected
Go back to go
forward
5. Take it home
Excited and
eager
I really want to start using what I learned as a starting
point to really make differences in the ways I do things
in some areas of my life. Also, there are some ideas
going around my head, that may sometime become real
projects. I am happy and excited with all what I am
taking with me.

Design thinking in my own
context
What I do, has to do with consumer understanding. Now I have new ways to
approach this.
I am sure that using this thinking process, results will be richer and more
valuable.
First: I have to prepare my place to be a working/inspiring station with different
materials that help me write down ideas.
Second: I will share what I learnt with the people I work for (hoping they will be
as excited as I am).
Third: I really would like to find something significant to do in my city. The Spark
truck got me thinking… and it is a great and inspiring project.